Sam Wakefield

Sales Training. Close It Now!

Business EN ↓ 292 episodes

Closing sales in home services can feel overwhelming and high-pressure. In every episode, we break down the key components of a successful sales conversation and guide you all the way to the close. From building a winning appointment structure to overcoming real-world objections, we cover it all. Whether you’re brand new or a seasoned pro, this show is your blueprint for selling with confidence and clarity.

Author

Sam Wakefield

Category

Business

Podcast website

closeitnow.net

Latest episode

Jul 3, 2026

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Episodes

Episode 1: Lead the Space, Lead the Sale: How to Set the Container 31.03.2025

📲 Let’s Connect! 🔗 Website: https://www.closeitnow.net 📱 Instagram: https://www.instagram.com/therealcloseitnow 💼 LinkedIn: https://www.linkedin.com/in/closeitnow/ 👥 Facebook Group: https://www.facebook.com/groups/closeitnow Lead the Space, Lead the Sale: How to Set the Container Most salespeople are trying to close deals without ever setting the stage for success. This episode flips that on...

Why People Really Buy: Sales Psychology with Wizard of Ads’ Ryan Chute 28.03.2025

📲 Let’s Connect! 🔗 Website: https://www.closeitnow.net 📱 Instagram: https://www.instagram.com/therealcloseitnow 💼 LinkedIn: https://www.linkedin.com/in/closeitnow/ 👥 Facebook Group: https://www.facebook.com/groups/closeitnow 🔥 Why People Really Buy: Sales Psychology with Wizard of Ads’ Ryan Chute Connect with Ryan: https://www.ryanchute.com Follow Ryan on Instagram: https://www.instagram.com...

Imposter Syndrome: The Lie That Keeps You Small (And How to Break Free) 24.03.2025

You’re Not an Imposter—You’re Growing Into the Role Have you ever looked around and wondered, “Who let me in the room?” You’re not alone—and you’re not an imposter. In this vulnerable and powerful episode, Sam Wakefield tackles the all-too-common struggle of imposter syndrome. Whether you're new to leadership, stepping into a higher level of sales, or launching something bold—this message is for y...

You Don’t Have a Sales Problem—You Have a Systems Problem w/ Tim Roberts, CEO of Scale It Now 21.03.2025

🔥 You Don’t Have a Sales Problem—You Have a Systems Problem w/ Tim Roberts, CEO of Scale It Now Most companies think they need more leads… But in reality, they need stronger systems. In this episode, I sit down with Timothy Roberts , the master integrator behind Scale It Now —the expert Fortune 500 companies turn to when they’ve plateaued, burned out, or simply outgrown their own infrastructure....

The Close It Now Manifesto: The 10 Codes That Will Redefine Sales Forever 18.03.2025

🔥 The Close It Now Manifesto: The 10 Codes That Will Redefine Sales Forever Ever wonder why some sales pros dominate while others struggle? It’s not luck—it’s how they think, act, and execute. In this episode, we’re unveiling the 10 unbreakable codes that separate elite closers from the amateurs. These are the principles that high performers live by—the ones that create certainty, influence, and...

From Almost Fired to $4M: The Mindset Shift That Changed Everything with Josh Baca 14.03.2025

Imagine being on the verge of getting fired—then, just months later, becoming the top salesperson in your company. That’s exactly what happened to Josh Baca. In this episode, we break down the critical mindset shift that took him from struggling tech to elite comfort advisor on track for $4M in sales this year. What You’ll Learn in This Episode: ✅ The mental barriers that hold techs back from sal...

The Hard Truth: You Attract the Objections You Fear 11.03.2025

Ever wonder why you keep running into the same sales objections? It’s not a coincidence—it’s YOU. In this episode, we’re exposing the Sales Mirror Effect and breaking down how your own doubts, fears, and mindset create the very objections you dread the most. If you’re tired of hearing “I need to think about it” or “I need three bids,” it’s time to face the truth and fix the problem where it really...

Sell Smarter, Not Harder: How Video Tech Is Changing the Game with James Hatfield 07.03.2025

What if you could increase your close rate, shorten the sales cycle, and build instant trust—all before you even set foot in a homeowner’s house? Video technology is changing the sales game, and those who ignore it are leaving serious money on the table. What You’ll Learn in This Episode: ✅ Why video communication is the #1 trust-building tool in home services sales ✅ How companies using LiveSwi...

The Invisible Close – How to Get Homeowners to Sell Themselves 04.03.2025

What if you could close more deals without ever feeling like you're closing? In this episode, I reveal the secret behind The Invisible Close—a powerful technique that gets homeowners to sell themselves on your solutions. Say goodbye to resistance, objections, and pressure-filled closes, and start closing more effortlessly! What You’ll Learn in This Episode: ✅ How the Permission Stack builds trust...

The Property Manager vs. HVAC War: Why They Hate Each Other & How to Fix It 28.02.2025

🔥 The Property Manager vs. HVAC War: Why They Hate Each Other & How to Fix It Property managers and HVAC companies are supposed to work together—but let’s be real, it’s usually a nightmare. HVAC pros think property managers are cheap, slow, and unreasonable. Property managers think HVAC companies are overpriced, unreliable, and impossible to deal with. So what’s the truth? And more importantl...

🚨 The Elephant in the Room: Why Talking Money Too Soon Kills Your Sales 🎪🐘 25.02.2025

🚨 The Elephant in the Room: Why Talking Money Too Soon Kills Your Sales 🎪🐘 Price is the biggest distraction in any sales conversation. Mention it too soon, and the homeowner stops thinking about value and starts fixating on cost. Suddenly, their focus shifts from "How will this improve my home?" to "Can I get this cheaper elsewhere?" In this episode, we break down the Price Circus Elephant —why...

Elite Sales Mastery: The Hidden Drivers of Success (Part 2 with Doug Wyatt) 21.02.2025

Top performers don’t just show up—they train, think, and execute at an elite level. In Part 1 of this powerhouse conversation with Doug Wyatt, we explore the mindset and daily routines that drive massive success. Whether you’re struggling with consistency or looking to reach the next level, this episode lays out the blueprint for winning in sales and life. We’ll cover how to build an unstoppable m...

But Why Though? – The Secret to Getting Buyers to Sell Themselves 18.02.2025

Most salespeople focus on explaining why a customer should buy, but the true masters know it’s about getting the buyer to say it themselves. This episode unlocks the power of the question “But why though?”—a simple yet game-changing technique that shifts control of the conversation and gets homeowners to vocalize their own reasons for moving forward. We’ll cover how to eliminate sales resistance,...

How Top Performers Think, Train, and Close at the Highest Level (Part 1: Mindset & Routine) with Doug Wyatt 14.02.2025

Top performers don’t just show up—they train, think, and execute at an elite level. In Part 1 of this powerhouse conversation with Doug Wyatt, we explore the mindset and daily routines that drive massive success. Whether you’re struggling with consistency or looking to reach the next level, this episode lays out the blueprint for winning in sales and life. We’ll cover how to build an unstoppable m...

200 Episodes Strong: The Three Ts That Transform Sales 11.02.2025

We’ve hit 200 episodes, and to celebrate, we’re giving you some of the most powerful word tracks in sales. The Three Ts—essential tools for objection handling, conversation control, and reframing—are your secret weapons to closing more deals with confidence. And as a bonus? You’ll learn the $5000 Close, a simple yet game-changing word track that will completely shift how you handle price objection...

Ep #4 The Courage to Take Flight: Building the Foundation for Success with Jimmie Jayes 07.02.2025

Capabilities are the foundation that allows you to soar, both in life and business. In Episode 4 of the Roots and Wings series, we explore what it means to harness your capabilities—those innate and learned skills that empower you to take massive action and achieve success. Join Jimmie Jayes and me as we dive into the four pillars of capabilities: awareness, resourcefulness, adaptability, and lead...

The Death of the Hard Sell: Why Storytelling is the Future 04.02.2025

The hard sell is officially on life support, and storytelling has taken its place. In this episode, we explore why high-pressure tactics no longer work and how storytelling can revolutionize your sales game. Whether you're a seasoned pro or just starting out, mastering storytelling can turn hesitant prospects into eager buyers. You’ll learn how stories influence decision-making, how to craft compe...

Ep #3 The Courage to Take Flight: Building the Foundation for Success with Jimmie Jayes 31.01.2025

Courage is the first of the two wings you need to take flight in both life and business. In Episode 3 of the Roots and Wings series, we uncover the vital role courage plays in moving past fear, overcoming challenges, and embracing discomfort to achieve lasting success. Whether you’re facing hesitation in sales, life, or leadership, this episode is your call to bold action. We’ll explore why fear i...

Beyond Scripts: The Real Secret to Becoming a Top Performer 29.01.2025

Your belief about who you are determines your outcomes. In this episode, we dive deep into the power of identity, mindset, and personal standards in sales and life. If you’ve ever struggled to break through a plateau, this is the shift you need. We’ll explore how limiting beliefs hold you back, why your habits shape your identity, and how top performers redefine their self-image to create unstoppa...

Part #2 Roots, Wings, and Leadership: Guiding Families and Teams with Jimmie Jayes 24.01.2025

In part two of our Roots, Wings, and Leadership series with Jimmie Jayes, we dive deeper into the “roots” side of family and leadership—focusing on core values and the courage required to build anti-fragile kids and teams. We explore the importance of instilling lasting values over material wealth, how to create meaningful family legacies, and why core values must be lived, not just written. Jimmi...

The Death of the Handshake Deal 20.01.2025

In this episode of Close It Now , we dive deep into the changing landscape of the home services industry and why the days of the handshake deal are fading fast. Too many professionals have adopted a “sell at any cost” mentality, resorting to dishonesty and high-pressure tactics that ultimately erode trust and tarnish the reputation of the entire industry. We discuss the critical importance of inte...

Part #1 Roots, Wings, and Leadership: Guiding Families and Teams to Greatness 17.01.2025

In this inspiring episode of Close It Now , Sam Wakefield teams up with Jimmie Jayes for a thought-provoking discussion on "Roots and Wings"—a philosophy that bridges family, business, and leadership. Discover how to raise non-fragile kids who are deeply rooted in family values and empowered to be fearless world changers. Sam and Jimmie explore what it means to create a culture within your family,...

Goals Are Overrated: Build Standards, Break Limits, and Achieve More 14.01.2025

In this solo episode, Sam Wakefield dives deep into the mindset shift that separates top performers from the rest. It’s not just about setting goals—it’s about creating unshakable personal standards. While goals can feel like stopping points, standards become the foundation for unstoppable progress. 🔑 Key Takeaways: The hidden flaws in traditional goal-setting and how they limit your potential. W...

Go for No: Turning Rejection into a Pathway to Success with Andrea Waltz 10.01.2025

In this transformative episode of Close It Now , we dive deep into the psychology of rejection with Andrea Waltz, co-author of the groundbreaking book Go for No! Yes is the Destination, No is How You Get There. Andrea brings her unique perspective on how sales professionals can redefine their relationship with 'no' to unlock their true potential. What you'll learn in this episode: Why 'no' is not...

They Stole My Script—And You Won’t Believe What Happened Next! 06.01.2025

In this powerful first episode of 2025, Sam Wakefield returns to kick off the new year with a bang! Life threw curveballs, but now it’s time to refocus, reenergize, and make this your breakout year. In this episode, Sam tackles a story every sales professional can relate to: when the competition claims they’re “just like you, but cheaper.” Learn how to handle this objection like a pro and show hom...

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