Sales Training. Close It Now!

🎯 What if you could instantly know how your buyer wants to be sold to—just by how they speak and show up in the home? In this episode of the Close It Now: Sales Psychology Series , Sam Wakefield breaks down the Four Primary Buyer Archetypes and how to tailor your presentation to each one. This isn’t guesswork—it’s emotional intelligence applied in real time. Learn how to sell smarter, build insta...

What does it take to rise from the bottom and build a winning mindset? In this episode, Sam Wakefield sits down with Marc Mason—entrepreneur, speaker, real estate investor, and voice for the next generation of men. Together, they dive into the psychology of sales, the power of personal transformation, and how to stay resilient when life knocks you down. 💥 Whether you're a new rep or seasoned clos...

The Buyer Isn’t Broken: Why Psychology Beats Tactics Every Time 🎙️ Sales Psychology Series | Episode 1 Most salespeople are trained to fix the wrong thing — the pitch, the pricing, the script — when the real issue is psychological misalignment. In this kickoff episode of the Sales Psychology Series, Sam Wakefield introduces three transformative tools: the Buyer Lens, the Emotional Buy Cycle, and t...

What if the secret to building a 7-figure business wasn’t hustle—but alignment? In this episode, Sam sits down with Tomas Keenan to reveal how high-performance leadership starts with unshakeable standards, tactical habits, and letting go of what no longer serves your legacy. What You’ll Learn in This Episode How Tomas went from tools-in-hand technician to respected 7-figure leader The difference b...

Have you been praised your whole life for being naturally good—but deep down know you’ve rarely gone all in? In this raw and revealing episode, Sam Wakefield shares the cost of living the 80% Life. If you've ever felt like talent became your ceiling instead of your launchpad, this one's for you. You’ll learn: Why talent-driven success leads to complacency The hidden toll of “good enough” on growth...

Leadership That Works: Chris Morin on Training Techs, Building Culture & Growing Teams in HVAC In this powerhouse episode, Sam Wakefield interviews Chris Morin—HVAC educator, founder of HVAC Pro Blog, and author of Leadership in HVAC . They dive deep into what real leadership looks like in residential contracting: from training technicians with people skills to building a culture that scales w...

What if your talent has been holding you back? In this powerful episode, Sam Wakefield reveals the hidden danger of being naturally gifted: when 80% effort brings results, it’s easy to settle for less than your true potential. This conversation goes beyond performance—it’s about purpose, identity, and reclaiming the drive to show up fully. Sam shares his personal turning point and challenges you t...

What happens when you stop asking if the homeowner will buy—and instead ask how you can best serve them after they do? In this episode, Sam Wakefield is joined by Dominic Caminata, CEO and founder of Grosso University, to talk all things sales certainty , performance psychology, and what it truly means to assume the sale . Dominic shares the foundational beliefs that separate the average rep from...

What if the biggest reason homeowners aren’t buying… is you’re not making it easy enough ? In this episode, Sam Wakefield sits down with Chris Scoville of Improvifi to uncover the financing gap killing sales—and how to fix it fast. What You’ll Learn in This Episode Why not offering financing is sabotaging your close rate How buyer psychology shifts when you remove price friction The truth about “s...

This is the moment where everything we’ve built in the Energy Series comes to life. The close isn’t a pitch—it’s a transfer of peace, certainty, and alignment. In this finale, we show you how to make every closing moment sacred, connected, and complete. What You’ll Learn in This Episode Why the close is the culmination of energetic alignment, not pressure The brain science behind resolution and wh...

From rock bottom to leadership at the top—Ken Baden’s journey is one of redemption, grit, and building something that lasts. In this episode, we dig into why door-to-door is still the most powerful (and overlooked) marketing strategy in home services—and how to scale sales teams that win. If you’ve ever been afraid to knock—or unsure how to build a canvassing culture—this one is a must-listen. 2....

Before your pitch… before your logic… before your words even land—there’s energy . This episode dives deep into energetic framing —how your presence and nervous system shape the entire sales experience before a single word is spoken. You'll learn what it means to lead the room without saying a word, how to anchor the space with calm authority, and why your energy—not your script—is what buyers act...

Dru Fay is more than a barber—he’s a serial entrepreneur, brand builder, mentor, and community connector. In this inspiring conversation, Sam Wakefield sits down with Dru to unpack how he built multiple businesses starting from behind the barber chair. From launching his first business as a teenager to creating a thriving barber brand, product line, and nonprofit, Dru embodies the entrepreneurial...

Most reps listen to words. Elite sales pros listen to energy. In this episode of the Energy-Driven Sales Mini-Series, Sam Wakefield teaches you how to unlock the hidden layer of every sales conversation. Using the proven 3 Levels of Listening framework (inspired by Co-Active Coaching), you’ll learn to hear what buyers are feeling but won’t say out loud. Discover how to shift from transactional sel...

Is digital marketing broken? In this episode, Jonathan Bannister delivers a blunt and timely message for the home services industry: the digital marketing tactics that used to work… just don’t anymore. We dive into the real reasons so many HVAC and home service companies are burning money on bad leads, weak branding, and agency fluff. Jonathan breaks down what actually works now—and how to build a...

Your buyer is already reacting—before you say a single word. In this episode, we explore the neuroscience of energetic mirroring and how your internal state silently drives the entire sales conversation. If you’ve ever had a homeowner shut down, tense up, or resist you without explanation—this is the episode that explains why. We’ll break down how mirror neurons work, why emotional energy transfer...

Doug C. Brown: How to Add $100K in Commissions with Metrics and Mindset Guest: Doug C. Brown, CEO of CEO Sales Strategies How much commission are you leaving on the table? In this episode, Doug C. Brown reveals the sales systems, KPIs, and mindset shifts that can help any rep add $100K+ in predictable commission income—without grinding harder. Whether you’re an individual contributor, sales leader...

What if the real difference between average and elite performers… isn’t intensity—but consistency? In this episode, Sam Wakefield shows you how to build the routines, rituals, and internal systems that let you show up at your best—especially on the days you don’t feel like it. You’ll learn the exact process top performers use to reset their energy between calls, how to manage your state on purpose...

After 25 years as a carpenter, Brian O’Boyle did something bold: He started completely over—in HVAC sales. In this episode, Sam Wakefield sits down with Brian to unpack the highs, lows, and lessons from his first year in the industry. From imposter syndrome to breakthrough moments, Brian shares the real, unfiltered story of what it’s like to enter HVAC sales with no background, a heavy Irish accen...

Transferring Certainty: How to Lead Buyers Without Pressure or Pushback Energy-Driven Sales Series – Episode 4 Most reps try to close the deal by talking more, pushing harder, or justifying value. Top closers? They move the buyer by doing something far more powerful: transferring belief. In this episode, Sam Wakefield breaks down how to lead with calm, grounded certainty—so the buyer can finally r...

The Letter Close: How One Ask Can Win the Deal, Build Your Brand, and Fill Your Pipeline Guest: Christian Moore What if one handwritten letter could close the deal, generate referrals, and turn your install into a reputation machine? In this episode, Sam Wakefield sits down with Christian Moore—a rising sales leader who used a personal, simple, and powerfully intentional close to separate himself...

Energetic Awareness & Emotional Leadership: How to Lead the Room Without Saying a Word Energy-Driven Sales Series – Episode 3 What if the most powerful thing you could do in a sales call… is stay calm? In this episode, Sam Wakefield explores one of the most overlooked skills in high-performance selling: the ability to read the emotional tone of the room and lead with presence—not pressure. You...

Most people think sales success is about pressure, personality, or being naturally persuasive. But the truth? When the moment comes, you don’t rise to the occasion—you fall to the level of your training. In this episode, Sam Wakefield and elite sales coach Doug Wyatt dig into what actually creates consistent results in sales: discipline, identity, and reps. This isn’t a hype conversation—it’s a re...

What Is a Container (and Why Every Sale Needs One) Energy-Driven Sales Series – Episode 2 If you've ever felt like the buyer ran the show, the energy was off, or the conversation fell flat… this episode is for you. In part two of the Energy-Driven Sales series, Sam Wakefield introduces a powerful yet often overlooked skill in sales: the container . This invisible element either creates trust and f...

📲 Let’s Connect! 🔗 Website: https://www.closeitnow.net 📱 Instagram: https://www.instagram.com/therealcloseitnow 💼 LinkedIn: https://www.linkedin.com/in/closeitnow/ 👥 Facebook Group: https://www.facebook.com/groups/closeitnow Think Bigger, Sell Bigger: The Mindset Behind Massive Sales Growth | Jeremy Mitchell (Sales Pride) Connect with Jeremy: 🔗 Website: https://www.salespridecoaching.com 📱...