Flowla
Sales Therapy by Flowla
All successful revenue leaders faced major career challenges, rose to the occasion, and became the experts we admire today. Your host, Alper Yurder is an ex-sales leader who’s now the Co-founder of Flowla. On Sales Therapy, he aims to explore the skills and stories that make an excellent leader, with a pinch of vulnerability. Join Alper as his guests share their leadership stories, career-defining moments that made them the experts that we admire today as well as their secret tips & tricks behind their success.
Be sure to visit the podcast's website and support the creator: www.flowla.com
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Episodes
From Hospitality to Customer Success with Madelyn DePrey 17.07.2024 36:25
Madelyn DePrey and Alper Yurder discussed the exciting world of customer success in tech. Madelyn shares her journey from hospitality to becoming a leader at Aircall, offering valuable insights on building strong customer relationships. They discuss balancing technology with the human touch, working effectively across teams, and keeping customers happy in today's fast-paced market.
Mastering GTM Strategies and Personal Branding with Hannah Ajikawo 19.06.2024 32:42
Hannah Ajikawo and Alper Yurder discussed the challenges faced by sales teams, the importance of personal branding, and the need for continuous learning and improvement. Hannah shares her journey in sales and highlights the key areas where companies often struggle, including incoherent focus, incompatible sales processes, and inconsistent methodologies. She emphasizes the importance of trust, both...
Optimizing Your Sales Pipeline for Success with Jonathon Ilett 12.06.2024 36:15
Jonathon Ilett and Alper Yurder discussed optimizing your sales pipeline for success. Jonathon shares his insights on aligning sales and customer success teams, leveraging data for informed decisions, and the importance of strong leadership in scaling sales operations. This conversation offers valuable strategies and practical tips for enhancing your sales process and improving customer retention.
Sales and Leadership Mastery with Jacob Karp 05.06.2024 47:30
Jacob Karp and Alper Yurder discussed modern business practices and leadership strategies for creating resilient and innovative organizations. The session highlights how leaders can navigate challenges, foster a positive work culture, and drive success in a dynamic business environment while sharing practical tips and real-world examples. They also demonstrate how effective leadership and strategi...
Sales Strategies and Founder Insights with Jeff Whitlock 29.05.2024 48:01
Jeff Whitlock and Alper Yurder discussed the dynamic landscape of call recording and transcription services, the importance of focusing on a niche, and the challenges of building a successful startup. Jeff shares his journey, including the strategic shifts Grain has undertaken, the lessons learned from hiring sales experts, and the value of embracing sales from the outset.
Emergence of Fractional Roles in Revenue Leadership with Tom Glason 22.05.2024 42:26
Tom Glason and Alper Yurder discussed the importance of hard work, the impact of leadership on individuals, and common mistakes made by B2B tech companies in their go-to-market strategies. They also discuss revenue leaders' journeys, practical hiring and onboarding tips, and the importance of professionalizing the sales organization and hiring fractional sales leaders to bridge the gap between...
Crafting your Sales Persona with Jamal Reimer 15.05.2024 46:20
Jamal Reimer and Alper Yurder discussed sales techniques, career advancements, learning from the past, reaching common ground, and changing the sales strategy as it evolves. Jamal stressed the importance of trusting instincts and concentrating on the process's transformation. Alper investigated the function of the digital sales room in very complicated deals. They also spoke about career paths...
Mastering the Sales Conversations with Patrick Trümpi 08.05.2024 37:19
Patrick Trümpi and Alper Yurder discussed sales, discovery calls, journaling, and personal growth. They touched on the importance of guided discovery in sales, the need to listen actively during conversations, and how journaling can help with self-reflection and personal development.
Building a B2B Content Machine and Personal Branding with Pierre Herubel 02.05.2024 52:40
Pierre Herubel and Alper Yurder discuss content's role in building trust and accelerating sales, offering insights into outbound outreach, strong offers, and timing for success. Pierre underscores content marketing's power for awareness, trust, and business growth. He also shares insights on sales and marketing alignment, content's role in sales acceleration, and LinkedIn best practice...
Customer Success Strategies for Startup Growth with Rachel Provan 24.04.2024 43:25
Rachel Provan and Alper Yurder discussed crucial points related to customer success management, the requirement of aligning goals to a customer's expected outcomes, awareness of evolving the customer's journey, options of different communication channels, maintaining healthy boundaries, and anticipating potential mistakes while engaging with customers.
Strategies for Success on LinkedIn and Beyond with Stefan Smulders 18.04.2024 47:15
Alper Yurder and Stefan Smulders discuss his entrepreneurial journey and strategies for brand building on platforms like LinkedIn amidst rapid company growth. Key Takeaways -LinkedIn is constantly changing, and it requires creativity and adaptability to succeed on the platform. -Finding the right narrative and providing practical playbooks can help attract and retain customers. -Consistency and va...
The Evolution of Pre-Sales and CS Alignment with Sara Jones 04.04.2024 49:17
In this Sales Therapy episode, Sarah Jones discusses her tech industry journey, emphasizing empathy in leadership, challenges for women, and the evolving role of pre-sales in go-to-market strategies. Key Takeaways -Pre-sales is a strategic role that focuses on business outcomes and building strong customer relationships. -Customer success is crucial for the long-term success of a company, and it s...
Capturing the Definition of Customer Success with Kristi Faltorusso 29.03.2024 46:49
Kristi Faltorusso discusses her journey from Marketing to Chief Customer Officer, emphasizing celebrating success and navigating the dynamics in customer success. Key Takeaways -Customer success is not a one-size-fits-all model; it requires a bespoke approach. -Success is not solely defined by titles and compensation; it is important to appreciate the impact of one's work. -The role of a Chief...
Leveraging Customer Success for Early-Stage Companies with Jonathan Corbin 21.03.2024 41:50
Jonathan Corbin, CEO of Maven AGI, joins Alper Yurder to discuss sales and customer success strategies. Onboarding methods, early-stage success, reducing churn, key indicators, and upselling. Key Takeaways -Focus on people's strengths and create a performance-oriented culture. -Different customers have different onboarding preferences: self-serve, self-serve with validation, or fully guided on...
Winning The Outbound Sales Game with Thibaut Souyris 15.03.2024 44:43
Join Alper Yurder and Thibaut Souyris as they delve into the world of sales and entrepreneurship, focusing on the art of outbound prospecting. Thibaut shares insights on boosting reply rates, emphasizing consistency, problem-centric messaging. -Building a business requires experimentation, sharing experiences, and finding ways to make the most amount of money in the least amount of work. -Craft ou...
Leadership Lessons From Start-up to Scale-up with Angeley Mullins 13.03.2024 29:18
Join Angeley Mullins, Chief Customer Officer at Resourcify, as she shares her journey breaking barriers in tech, emphasizing the significance of drive and curiosity. Gain valuable insights and advice for emerging CROs/CCOs, highlighting the importance of resilience and building strong networks in scaling companies.
Cracking the Code of Customer Success with Jay Nathan 06.03.2024 47:22
In this episode of Sales Therapy Alper Yurder interviews Jay Nathan, covering Nathan's software industry journey, leadership insights, and customer success strategies. Nathan shares tips on collaboration, onboarding, and reflects on the future of tech sales. Key Takeaways -Customer success is an organizational capability, not just a team or role. Leadership requires transitioning from being an...
Championing Sales Enablement with Todd Busler from Champify 29.02.2024 34:51
Join Alper Yurder and Todd Busler in this episode of Sales Therapy, as they share insights on understanding customer challenges, building effective teams, and the future of sales enablement, including digital sales rooms, Key Takeaways -Growing up in a small community can provide valuable experiences and skills that translate well into sales and leadership roles. -Deep product knowledge is importa...
From UK Start-up to Global Sales Tech Leader with Guy Rubin of Ebsta 27.02.2024 38:29
Join Alper Yurder and Guy Rubin as they discuss his journey as a founder and the challenges of being a UK-based startup in a US-heavy industry. Key takeaways -Take the time to learn and gain experience before becoming a founder. -Partnerships can be a successful approach to entering the US market. -Businesses need to become more data-driven to improve sales performance. -Building strong relations...
Scaling a Bootstrapped Business in a Crowded Market with Adam Kay 22.02.2024 48:40
In this episode, Alper Yurder interviews Adam Kay, CRO of Playroll, delving into Adam's transition from a legal career to sales, his reflections on business growth, and the importance of customer satisfaction for a bootstrapped startup. Key takeaways Choose a career path that aligns with your interests and values, even if it diverges from conventional expectations. Stay adaptable and commit to...
How Hockeystack’s Media House Strategy Fuelled Its Growth With Emir Atlı 20.02.2024 40:51
Join Alper Yurder in this episode of Sales Therapy as he chats with Emir Atlı about building HockeyStack. Dive into B2B startup growth, LinkedIn marketing, and the power of data-driven strategies. Key Takeaways: Emir's choice to leave college shows the dedication needed for startup success, despite initial challenges. The strong bond between co-founders is crucial, akin to a marriage, sustaini...
Group Therapy with Christina Brady, Adam Jay, and Dale Zwizinski 15.02.2024 53:57
It is time for a group therapy session! Join Alper Yurder, Christina Brady, Adam Jay, and Dale Zwizinski as they discuss navigating the complex world of sales and maintaining a customer-centric approach. Key Takeaways: Salespeople should focus on helping rather than selling, and be empathetic and consultative. The negative perception of salespeople can be overcome by demonstrating integrity, value...
Building Client Success for Zero Churn at Global Scale-ups with Fadi Bassil 13.02.2024 35:23
Grab a chair, you’re invited to the therapy room! In this episode of sales therapy Fadi and Alper delve into the sales techniques and customer success. Key Takeaways: Emphasizing the importance of understanding and adapting to the changing preferences of buyers, such as their desire for autonomy and immediate human interaction when needed. Highlighting the shift from traditional sales methodologie...
Growing B2B Sales in a Slow Market with Yoav Vilner 09.02.2024 33:36
Join this episode of sales therapy Alper Yurder and Yoav Vilner talk about everything start-up and growing in the new age of tech. Key Takeaways: Continuously assess market needs and trends to identify gaps and opportunities for innovation. Surround yourself with a diverse and talented team, complementing your skills with individuals who are smarter and more experienced in different areas. Ensure...
Mastering Authenticity and Autonomy in Sales with Andy Paul 09.02.2024 45:19
Ongoing therapy session! In this episode of sales therapy, Andy and Alper delve into the secret details of sales! Key Takeaways: Sellers need to move beyond superficial discovery questions to truly engage and understand the buyer's needs and context. Buyers are looking for solutions that satisfy their requirements and suffice to achieve their goals, not necessarily the absolute best option. Se...
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