Sales Strategies for Christian Coaches

Growing a coaching business can feel overwhelming when you’re trying to post everywhere, build an email list, create a lead magnet, start a podcast, write a book, and follow every new marketing strategy. But what if your business growth came down to one much smaller commitment? In this episode of Sales Strategies for Christian Coaches, I break down why consistently making your offer is one of the...

What does it look like to lead people through encouragement, service, and genuine care? In this episode of Sales Strategies for Christian Coaches , I’m talking with David H. Green about supportive leadership. David shares how his longtime relationship with the Ziglar family shaped his faith, priorities, and belief that great leadership begins by helping other people succeed. We discuss the Ziglar...

Your audience doesn’t need your entire life story. They need a meaningful moment that helps them feel seen, recognize what’s possible, and understand why you may be the right person to help them move forward. In this episode of Sales Strategies for Christian Coaches , I’m joined by J. Loren Norris, founder of Story Power Academy and a speaker at Christian Coaches Academy Live 2026. J. Loren has co...

In this episode, I sit down with Brian Williams and Jonathan Armel of Two Master Coaches to talk about what it really looks like to coach clients at a deeper, more transformational level. Brian and Jonathan are both master certified coaches through the ICF, and they bring decades of experience helping coaches grow in presence, skill, awareness, and integrity. We talk about the difference between s...

What if your book was not just a book, but one of the most powerful business tools you could create? In this episode of Sales Strategies for Christian Coaches , Justin Janowski talks with Patricio Ordonez about how Christian coaches, entrepreneurs, speakers, and aspiring authors can use a book to build authority, attract leads, open doors to speaking opportunities, and move people toward their coa...

Who you’re being matters more than what you’re selling. In this episode of Sales Strategies for Christian Coaches , Justin Janowski shares a simple but powerful reminder for Christian coaches, consultants, and entrepreneurs: your business is not built only on what you offer or how you sell it. It is also built on who you are while you do it. Justin reflects on his own early business failures, the...

Have you ever struggled with shame, imposter syndrome, or the fear that you are not enough to do the work God has called you to do? In this episode of Sales Strategies for Christian Coaches , Justin Janowski talks with Mark Hanson about overcoming toxic shame, shutting down, and the inner stories that keep Christian coaches and entrepreneurs from showing up fully. Mark is a pastor and coach who wo...

What if your coaching program worked more like a great lesson plan? In this episode of Sales Strategies for Christian Coaches , Justin Janowski sits down with Takhia Gaither, also known as Takhia the Teacher, to talk about what it means to coach like a teacher. Takhia shares how her background as a classroom teacher, writer, coach, and speaker all connect through one core gift: helping people lear...

If you're a Christian coach, you probably don’t need more marketing tactics. You need a simpler system that actually leads to conversations and sales. In this episode of the Sales Strategies for Christian Coaches, Justin sits down with returning guest Jennifer Elia to unpack what effective marketing really looks like for Christian coaches and entrepreneurs. They discuss why so many coaches fee...

Power Jumps, Faith, and the Mindset Shift That Changes Everything with Tony Child You may think growth happens step-by-step. But what if real transformation doesn’t come from slow progress… What if it comes from a complete shift in how you see yourself, God, and what’s possible? In this episode of the Sales Strategies for Christian Coaches Podcast, Justin Janowski sits down with entrepreneur, spea...

What if sales didn’t feel pushy, awkward, or draining? In this episode of Sales Strategies for Christian Coaches, Justin Janowski sits down with master marketer and speaker coach Jacob Salem to break down a simple, powerful approach to sales that actually aligns with your values. You’ll learn how to shift from transactional selling to relational conversations, how to detach from outcomes without l...

Procrastination is one of the most common challenges for coaches and entrepreneurs, especially when it comes to the activities that actually lead to clients. In this episode of Sales Strategies for Christian Coaches , Justin Janowski shares five practical strategies to help you overcome procrastination and take consistent action in your sales and marketing. You’ll learn how to stop delaying the mo...

Introverted leaders are often overlooked in the coaching and online business space, where louder, more extroverted voices tend to dominate the conversation. But building a successful coaching business does not require you to become someone you are not. In this episode of Sales Strategies for Christian Coaches , Justin Janowski shares five practical sales strategies specifically designed for introv...

What if your biggest breakthrough in sales came from changing how you think about it? In this episode of Sales Strategies for Christian Coaches , Justin Janowski sits down with Tom Ziglar, son of legendary speaker Zig Ziglar and CEO of Ziglar, for a powerful conversation about sales, coaching, and leading with integrity. Together, they unpack what it really means to sell as a Christian coach and w...

In this episode, Justin Janowski sits down with branding and marketing strategist Rhonda Caudill to explore a foundational framework for Christian entrepreneurs: Know your values. Use your gifts. Find your voice. They unpack how clarity in these three areas directly impacts your marketing, messaging, and ability to attract aligned clients without forcing sales. You’ll also hear Rhonda’s personal j...

Why do so many sales conversations feel awkward, forced, or uncomfortable? In this episode of Sales Strategies for Christian Coaches , Justin Janowski explains a simple but powerful shift that changes everything in sales conversations: moving from show and tell to ask and lead . Many coaches think sales requires explaining their offer, pitching their program, and convincing people to buy. But the...

What does it actually mean to surrender your coaching business to God? In this episode of Sales Strategies for Christian Coaches , Justin Janowski shares the 3 keys to fully surrendering your business and your sales to God, while still taking bold, strategic, and courageous action. After failing in his first two attempts at building a Christian coaching business, Justin discovered that success req...

If you're not confident in your sales calls, it's going to be hard to make it easy for people to say yes. In this episode of the Sales Strategies for Christian Coaches podcast, Justin Janowski shares the three keys to building real confidence in sales, especially for Christian coaches and faith-driven entrepreneurs who struggle with fear, self-doubt, or anxiety during sales conversations....

If you're a Christian coach running group programs, masterminds, retreats, webinars, or live Zoom calls, this episode will sharpen your facilitation skills immediately. Many coaches believe they need more content, more slides, and more teaching to create transformation. But powerful group coaching doesn’t come from talking more. It comes from asking better questions. In this episode, Justin sh...

Sales don’t have to feel heavy, stressful, or forced. In this episode of Sales Strategies for Christian Coaches , Justin Janowski shares a simple but powerful reframe: 👉 Sales is about making it as easy as possible for the right people to say yes. Justin unpacks how peace, ease, and confidence, not pressure, create the best sales conversations, even for high-ticket offers. Drawing from his own jo...

There’s real pressure in the marketplace to build your coaching business in ways that don’t feel authentic. Pressure from “experts,” pressure from clients, and pressure from what other people think you should do. In this episode, I’m sharing how to build a business that feels like you, aligned with your faith, your integrity, your values, and your actual life. We’ll talk about how to learn from me...

Objections aren’t a sign you “failed” on a sales call, they’re a normal part of the decision-making process. In this episode, I break down a simple, high-integrity framework for handling objections without pressure or canned one-liners: the 3 Cs — Calm, Confidence, and Curiosity. You’ll learn how to create a safer, steadier environment on your sales calls, how to bring certainty without being push...

If sales feel inconsistent, the issue often isn’t your offer. It’s that your audience can’t clearly see the problem you solve. In this episode, Justin Janowski teaches a simple sales system that helps coaches create clarity, build trust, and attract the right clients: Know the problem. Share the problem. Solve the problem. Justin explains how to understand your audience deeply, communicate their p...

You are in sales, and that’s not a bad thing. Many Christian coaches resist sales because of negative associations with pressure, manipulation, or greed. But avoiding sales doesn’t make you more faithful or more aligned—it limits your impact. In this episode of Sales Strategies for Christian Coaches , Justin Janowski shares his personal journey of failed coaching attempts, the breakthrough that ch...

Marketing doesn’t need to feel pushy, trendy, or overwhelming to work. In this episode of Sales Strategies for Christian Coaches , Justin Janowski sits down with returning guest Jennifer Elia to talk about how coaches and entrepreneurs can elevate their marketing in the new year without hype, manipulation, or burnout. Jennifer shares why many popular marketing trends fail small businesses, how sal...