Paul Watts

Sales Reinvented

Business EN ↓ 100 episodes

We at Sales Reinvented are on a mission to change the negative perception of selling. Each week we will be interviewing experts in the field of sales and sharing their knowledge, ideas and expertise with our listeners. They share with us in our vision of a world where selling is profession to be proud of. The aim of our formatted show is to provide 'snackable' episodes that are short enough to listen to in one sitting but long enough to provide real value that will help you in your sales career. Welcome to the Sales Reinvented Podcast.

Author

Paul Watts

Category

Business

Podcast website

salesreinvented.com

Latest episode

Jul 8, 2026

Where to listen?

Podcasts in the app Replaio Radio Coming soon

Podcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts

Get it on Google Play Install for free Android 5M+ downloads · 4.8 rating iOS soon

Episodes

Avoiding Common Pitfalls in Negotiation, Ep #464 23.07.2025

In this episode, I sit down with Chris Krause, a seasoned supply chain executive with more than 30 years of experience in procurement, change management, and organizational restructuring. We get under the skin of negotiation strategy and tactics—exploring everything from the difference between planning and action to the essential role of data, preparation, and goal alignment in high-stakes deals....

The Building Blocks of Modern Negotiation, Ep #463 16.07.2025

My guest this week is negotiation futurist, bestselling author, and top-ranked negotiation expert Tim Castle. Tim is the founder of Negotiators Edge Training Academy and author of "The Art of Negotiation" and "The Momentum Sales Model."  Tim shares his most effective approaches to high-stakes negotiation, focusing on value creation, building trust, and leveraging the Best Alternative to a Negotiat...

Building Trust and Value in B2B Sales Negotiations, Ep #462 09.07.2025

This week on the show, Marit Chervier de Ruiter brings her expertise in combining commercial structure with psychoanalytical principles to help businesses achieve long-lasting results in negotiation and sales. We dig into the critical differences between negotiation strategy and tactics, Marit shares game-changing tips for high-stakes negotiations, and how to cultivate stronger, more collaborative...

Persuasion Sandwiches and Logic Levers, Ep #461 02.07.2025

Sean Sidney is known for his original negotiation concepts like "logic levers," the "persuasion sandwich," and "Bluff-4," and has trained more than 8,000 professionals to secure better deals and deliver real business value. I'm talking to Sean this week all about how procurement pros gain leverage in even the most high-stakes deals. Sean generously shares his favorite tactics, including how to use...

Pro Tips for Staying Calm During Negotiations, Ep #460 25.06.2025

I'm sitting down with Kent Kononoff, a seasoned B2B sales leader with over 25 years of experience in sales and sales leadership. Kent is known for his expertise in value-based selling, collaborative negotiation, and strategic planning to drive high-stakes deals. Kent shares his go-to collaborative approach, his favorite negotiation tactics like calibrated questioning and strategic silence, and rev...

Top Negotiation Tactics Sales Pros Need to Stop Overlooking, with Mark Raffan Ep #459 18.06.2025

Welcome back to the Sales Reinvented podcast! In this episode, I'm joined by globally recognized negotiation expert Mark Raffan, founder of Negotiations Ninja and author of "Nine Secrets to Win Deals and Influence Stakeholders." Mark is known for his straightforward, actionable insights that drive real results.    Our conversation unravels the often-misunderstood differences between negotiation st...

Balance Competition and Cooperation Instead of Compromise with Dr. Joshua Weiss, Ep #458 11.06.2025

In this episode, we dive into the complex world of negotiation with Dr. Joshua Weiss, an expert in conflict resolution. Dr. Weiss is known for his ability to balance competition and cooperation in high-stakes negotiations, which allows negotiators to reach optimal agreements without compromising on key objectives.  He walks us through the difference between strategy and tactics in negotiations and...

The Noble Way to Negotiate (And Still Close Big Deals) with Lisa Earle McLeod, Ep #457 04.06.2025

Most people–even most salespeople—walk into a negotiation focused on what they want. They're thinking about numbers, margins, and commission. But that lens makes it easy to miss the real levers that move a deal forward. Lisa Earle McLeod breaks down why effective negotiators don't start with tactics—they start with the other person's world. What do they care about? What are they under pressure to...

Strategies and Tactics to Drive Value and Close Deals with Sonia Dumas, Ep #456 28.05.2025

What determines value in your company? What should founders be asking themselves regarding pricing to determine value in their company? How do you know an effective negotiation strategy? On today's episode, Paul Watts welcomes back Sonia Dumas. Sonia is a selling strategist, entrepreneur, and co-author of  The Market Ownership Method: 7 Proven Principles and One Profitable Plan for Higher ROI Clie...

Take a Holistic Approach to Negotiation Success with Nicole Soames, Ep #455 21.05.2025

According to experienced coach and emotional intelligence expert Nicole Soames, founder and CEO of Diadem, ambition is the strategy that helps people get the most out of their negotiations.  Nicole joins Paul on the show to unravel the complexities of negotiation and explore everything from the critical differences between strategy and tactics to practical ways to prepare and plan for high-stakes...

How to Leverage Emotional Intelligence in Negotiation with Susan Borke, Ep #454 14.05.2025

Your sales strategy gives you direction and frees up mental bandwidth, so don't undervalue the importance of strategic planning before negotiations start.  In this episode, I welcome back Susan Borke, a Negotiation Strategist, who shares the critical elements of negotiation strategy and tactics and how to prepare effectively and confidently engage in high-stakes deals. We explore the importance of...

Mastering Price Negotiation: Strategies and Tactics with Joanne Smith, Ep #453 07.05.2025

In this episode of  Sales Reinvented , we sit down with Joanne Smith, a pricing expert and author of  The Price Negotiation Playbook . Joanne dives deep into the world of price negotiation, sharing her proven strategies and tactics for navigating tough pricing conversations. Whether you're dealing with price pressure or high-stakes deals, Joanne's expert insights will help you confidently handle p...

Building Stronger Relationships Through Negotiation: Insights from Mike Figliuolo, Ep #452 30.04.2025

What if the key to successful negotiations wasn't about securing the best deal right away, but about building a lasting relationship that leads to ongoing success? In this episode, Paul Watts sits down with Mike Figliuolo, founder of Thought Leaders LLC, to explore how fostering relationships during the negotiation process can lead to more fruitful, long-term partnerships. Mike, a seasoned leader...

Creating Healthy Friction: The Key to Mastering Negotiations with Saad Saad, Ep #451 23.04.2025

What's the secret to successful negotiations? It's not just about making offers or striking deals—it's about creating the right kind of friction. In this episode, Paul Watts sits down with negotiation expert Saad Saad, who emphasizes that introducing healthy tension into conversations is a key strategy for achieving favorable outcomes. Saad explains how friction in a negotiation helps both parties...

The Total Cost of Ownership: Strategic Negotiation for Complex Sales with Stuart Foster, Ep #450 16.04.2025

What's the real difference between negotiation strategy and tactics, and why does it matter so much in high-stakes deals? In this episode of Sales Reinvented, we're joined by Stuart Foster, an international sales performance coach, who answers this question and shares his expertise on navigating complex negotiations.  Stuart reveals how understanding the balance between strategy and tactics can be...

Collaborative Negotiation: Strategies and Tactics for Success with Jeanette Nyden, Ep #449 09.04.2025

In this episode of Sales Reinvented, Jeanette Nyden, a seasoned expert with over 20 years of experience in drafting and negotiating complex contracts, explores the power of collaboration in negotiation. She shares her insights on how adopting a collaborative mindset can lead to more successful and mutually beneficial outcomes in high-stakes deals.  Whether you're negotiating with customers, suppli...

Negotiation Mastery: Tactics, Strategies, and Countering Aggression with Phil Brown, Ep #448 02.04.2025

In this episode of Sales Reinvented , host Paul Watts is joined by Phil Brown, founder of The Negotiation Club. With over 30 years of experience in procurement, Phil shares his wealth of knowledge on the nuances of negotiation strategy and tactics. Whether you're negotiating high-stakes deals or everyday contracts, Phil's insights will equip you with the tools to make confident, effective decision...

How Preparation Shapes Effective Negotiations with Scott Chepow, Ep #447 26.03.2025

What if the key to success in any negotiation was in the preparation before you even sat down at the table? In today's episode of Sales Reinvented, Scott Chepow, a global negotiation strategist, dives into the critical role preparation plays in successful negotiations.  Scott shares how planning, understanding the stakes, and conditioning your counterpart are the cornerstones of securing favorable...

Unlocking the Secrets of Negotiation with Shawn Karol Sandy, Ep #446 19.03.2025

What if you could approach every negotiation with the confidence that you're setting yourself up for success from the start? Shawn Karol Sandy, a sales expert with over 13 years of experience leading high-performing teams and driving revenue, shares her most effective strategies for navigating tough negotiations and closing high-stakes deals. Whether you're looking to refine your approach or tackl...

Why Understanding Character is Key to Negotiation Strategy per Jay Heinrichs, Ep #445 12.03.2025

Negotiation isn't just about the numbers—it's about understanding the people and the underlying dynamics that drive every deal. That's exactly what Jay Heinrichs, renowned persuasion consultant and author of Thank You for Arguing , brings to the table in this episode.  With experience working alongside top organizations like NASA and Harvard, Jay has mastered the art of negotiation, and today he's...

Learn How to Resource-Based Modeling (RBM) in Negotiations with Santino Pasutto, Ep #444 05.03.2025

]Mastering negotiation is a game-changer for any sales professional. In this episode, Santino Pasutto shares powerful strategies and proven tactics that have helped him navigate some of the most complex negotiations in the industry.  From understanding the difference between strategy and tactics, to handling aggressive procurement techniques, Santino breaks down the essential elements that make ne...

Strategies and Tactics for Negotiating High-Stakes Deals with Randy Kutz, Ep #443 26.02.2025

Negotiation is an art, but it's also a science—a skill that can be honed to achieve game-changing results. In this episode of Sales Reinvented, negotiation expert Randy Kutz reveals the core strategies and tactics that set top negotiators apart.  Whether you're at the bargaining table with a major client or negotiating internal deals, Randy's insights will help you unlock better outcomes, build st...

Lucy Chamberlain's Negotiation Tactics and Strategies to Close More Deals, Ep #442 19.02.2025

In this episode of Sales Reinvented, I'm joined by Lucy Chamberlain, founder of C&C Search, to dive deep into the world of negotiation. As a recruitment pioneer in the finance and professional services sectors, Lucy shares her proven tactics and strategies that have helped her consistently win high-stakes deals.  From creating a collaborative atmosphere to handling aggressive negotiation tactics,...

Mastering Negotiation Strategy and Tactics with Dr. Keld Jensen, Ep #441 12.02.2025

Have you ever wondered what separates a successful negotiation from a failed one? Is it the strategy, the tactics, or perhaps something deeper? In this episode of  Sales Reinvented , we dive into the art of negotiation with Dr. Keld Jensen, a globally recognized expert in the field.  Keld shares his insights on how to craft the right strategy, implement effective tactics, and build trust in negoti...

Art Sobzcak's Four-Step Objection Handling Framework, Ep #440 05.02.2025

The most common objections that salespeople hear are the ones  they create themselves . They do this by talking too much, pitching too much, or failing to establish value in someone's mind as to why they should pay for what the salesperson is selling. So how does Art handle objections when they arise? Using his curated four-step objection-handling framework. Learn all about it in this episode of S...

Listen to the Sales Reinvented podcast in Replaio

Radio and podcasts in one app - free, with no sign-up. Install today and do not miss the launch

Get it on Google Play

Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.