Sales Pipeline Radio

In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2026 marketplace floor, Matt spoke with Ed Grossman , Co-Founder & Chief Data Nerd, DemandArc (formerly Navigate IQ) . Matt interviews the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to acceleration@heinzmarketing.com . Sales Pipeline Radio w...

This week's show is entitled, "The Tactical Execution of Your Go-To-Market (GTM) Strategy" and my guest is John E Flannery , President, Flannery Sales Systems. Tune in as we discuss... Your sales process is only as good as your understanding of how buyers actually buy. If your process doesn’t match how your customers make decisions, you’re creating friction that kills deals before they start. Ever...

This week's show is entitled, "DNA of Sales EXCELLENCE" and my guest is Dave Brock , Author, The DNA of Sales Excellence, CEO of Partners In EXCELLENCE. Tune in as we discuss... What separates top performers isn’t the tools, training, or technology — everyone has those. The real difference comes down to a handful of behavioral traits: curiosity, caring, customer centricity, discipline, accountabil...

This week's show is entitled, "Modern Partnership Best Practices" and my guest is Jason Yarborough , Co-Founder of Arcadia . Tune in as we discuss... Partnerships are a bigger, better, faster path to revenue. When partner data and tactics get natively built into what sales and marketing teams are already doing, the numbers follow. The modern leadership trap is that we have confused stimulation for...

This week's show is entitled, "Seven AI Agent Archetypes for B2B GTM" and my guest is Jessie Johnson , Principal Analyst at Forrester . Tune in as we discuss... AI isn’t replacing marketers, it’s reshaping what they do. The fear of being replaced is shifting toward a more useful question: what do I bring to this that AI can’t? Not all AI agents are created equal. Forrester’s seven AI agent archety...

This week's show is entitled, "Leadership Strategies for Sales Managers Under Pressure" and my guest is Steven Rosen , Founder of STAR Results . Tune in as we discuss... Sales performance doesn't break, it drifts. Missed quarters don't happen overnight. Coaching stops, training goes unreinforced, and standards quietly erode under pressure until the damage is already done. Coaching the deal is not...

This week's show is entitled, "Standing Out in a Commoditized Market" and my guest is Steve Gielda , Managing Partner at Ignite Selling . Tune in as we discuss... Buyers buy outcomes, not products. Know what the customer is trying to achieve before you start selling. Features and demos can wait. Price is rarely the real reason you lose a deal. When reps say they lost on price, customers usually te...

In this special episode of Sales Pipeline Radio from the Innovation Pavilion at Cvent CONNECT 2025, Matt spoke with Kate Hammitt , VP of Marketing at Cvent , and Alyssa Peltier , Director, Market Strategy & Insights at Cvent Consulting . Don't miss an episode! Subscribe to  Sales Pipeline Radio  or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on...

In this special episode of Sales Pipeline Radio from the Innovation Pavilion at Cvent CONNECT 2025, Matt spoke with Ajith Krishnankutty , Head of Experiential Marketing at Capital Group . Don't miss an episode! Subscribe to  Sales Pipeline Radio  or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt int...

In this special episode of Sales Pipeline Radio from the Innovation Pavilion at Cvent CONNECT 2025, Matt spoke with Andrew DePaul , Director, Digital Marketing at CAIS . Don't miss an episode! Subscribe to  Sales Pipeline Radio  or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews the bright...

This week's show is entitled, "Building Sales Relationships in the Age of AI" and my guest is Sarika Garg , GM and VP of Product for Commerce Hub at HubSpot. Tune in to... Learn how AI tools can automate repetitive tasks like customer research and proposal creation, giving sellers more time to build relationships and focus on strategy. Discover how AI simplifies complex buyer journeys and helps cl...

This week's show is entitled, "AI-Native Demand Generation Best Practices" and my guest is Alex Roy , Founder & CEO at SalesboxAI. Tune in to learn: Discover how AI Native Demand Gen helps orchestrate personalized, efficient marketing at scale. Understand the role of real-time intent signals in identifying and engaging the right leads. Learn about overcoming common barriers to AI adoption in s...

In this special episode of Sales Pipeline Radio from the Innovation Pavilion at Cvent CONNECT 2025, Matt spoke with Amanda Young , Sr. Director, Global Events at ConnectWise . Don't miss an episode! Subscribe to  Sales Pipeline Radio  or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews the...

In this special episode of Sales Pipeline Radio from the Innovation Pavilion at Cvent CONNECT 2025, Matt spoke with Alura Roe , Director of ABX/Field Marketing, and Ashley Biggie , Sr. Field Marketing Manager at 6sense . Don't miss an episode! Subscribe to  Sales Pipeline Radio  or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20...

In this special episode of Sales Pipeline Radio from the Innovation Pavilion at Cvent CONNECT 2025, Matt spoke with Monika Martin , Manager, Marketing Operations at Baker Tilly . Don't miss an episode! Subscribe to  Sales Pipeline Radio  or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews t...

In this special episode of Sales Pipeline Radio from the Innovation Pavilion at Cvent CONNECT 2025, Matt spoke with Megan Martin , VP of Marketing and Innovation at EMC Meetings & Events . Don't miss an episode! Subscribe to  Sales Pipeline Radio  or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Mat...

This week's show is entitled, "How to Cure a Sick Sales Pipeline" and my guest is Bill Dwoinen , the Chief Revenue Officer at Mural. Tune in to learn: Why Go-to-Market orchestration is crucial for driving predictable sales pipelines. The difference between playbooks and systems and why a systematic approach matters. How to bridge the Go-to-Market Alignment Gap and improve collaboration within your...

In this special episode of Sales Pipeline Radio from the Innovation Pavilion at Cvent CONNECT 2025, Matt spoke with Jen Mangini Perry , Senior Director, Brand Storytelling, and Mark Correira , Director, Go-To-Market Technology at Workhuman . Don't miss an episode! Subscribe to  Sales Pipeline Radio  or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on...

This week's show is entitled, "A Relationship and Values-Centric Approach to Selling" and my guest is Sal LoSauro , the new VP of Business Development & Pipeline Evangelist at Heinz Marketing! Tune in to learn: The importance of aligning sales and marketing teams to work towards common goals and overcome challenges together. How empathy and confidence play crucial roles in B2B selling and buil...

This week's show is entitled, "What's Next for Agents in Sales? Are They Here to Stay?"" and my guest is Abhijit Mitra , CEO at Outreach. Tune in to learn: The role of agentic AI in enhancing sales productivity and standardizing methodologies. How AI-driven forecasting can deliver accurate insights and reduce surprises in sales outcomes. Why choosing a trusted platform partner is imperative for ef...

This week's show is entitled, "Best Practices for Driving Innovation in B2B (Let AI Agents Do The Work)"" and my guest is Anna Luo , EVP Customer Innovation & Marketing at Jivox. Tune in to learn: The parallels between endurance athletes and performance marketers focusing on data-driven success. Why preparation and data are crucial ingredients for success in today’s B2B sales landscape. The ro...

In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2025 marketplace floor, Matt spoke with Helen Baptist , Chief Strategy and Market Officer at Lytho . Don't miss an episode! Subscribe to  Sales Pipeline Radio  or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews t...

In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2025 marketplace floor, Matt spoke with Kate Hammitt , CMO at Splash . Don't miss an episode! Subscribe to  Sales Pipeline Radio  or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews the brightest minds in sales an...

In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2025 marketplace floor, Matt spoke with Jim Williams , CMO at Uptempo . Don't miss an episode! Subscribe to  Sales Pipeline Radio  or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews the brightest minds in sales a...

In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2025 marketplace floor, Matt spoke with Kerry Penny , SVP, Global Head of Brand and Content at Valtech . Don't miss an episode! Subscribe to  Sales Pipeline Radio  or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt intervie...