Sales Maven

Have you ever found yourself listing all the amazing features of your product, only to watch a client's eyes glaze over? Maybe you're excited about your offer, but your prospects aren't grasping the value. You're left wondering how to present your services in a way that makes people eager to buy—without feeling like you're pushing a hard sale. Today's episode is here to transform how you approach...

Have you ever been hit with one of those vague "client requests" that seem impossible to answer effectively?  Maybe it's a half-formed question or a general inquiry with no specifics, and you're left wondering how to respond without wasting time or losing a potential sale. Today's episode dives into essential sales strategies to turn these unclear inquiries into valuable opportunities.  Nikki shar...

Do you find yourself entangled with tire kickers—those prospects who keep you on the hook without ever committing? If so, you're not alone; this episode is for you. Today, Nikki dives into practical strategies to support you in closing more sales by recognizing and managing these non-committal clients.  You'll learn how to masterfully handle indecisive prospects so you can either guide them toward...

Have you ever noticed a buying signal but held back, unsure if you should act on it? Today's episode is all about recognizing and following up on buying signals—even in those unexpected, non-traditional settings—without that fear of rejection holding you back.  Nikki dives into why this skill is so essential for growing your client base and shares insights gained over years of coaching and even wr...

Have you ever written a book only to wonder, "Now what?" Don't let your hard work sit on the shelf collecting dust. Learn how leveraging skills can turn your book into multiple resources.  Today, as part of the Mastering Excellence series, Nikki talks with Susan Friedman, an expert in book marketing. She's here to share her proven strategies for turning your book into multiple products and increas...

Have you ever been to a client meeting where the first words out of their mouth are, "There's no budget"? Don't let budget constraints make you panic. Today, Nikki shares strategies to set yourself and the prospect up for success and maybe even earn their business. We know you need to get paid, but hold off on immediately "blessing and releasing" this prospect. Learn key questions to determine if...

Are you tired of being overpowered by difficult clients in your corporate sales meetings? Do you struggle to stay calm when faced with challenging clients who seem determined to contradict everything you say? You're not alone. Today, Nikki shares confidence tips specifically for women dealing with know-it-all clients. She breaks down what you can do to set yourself apart and set yourself up for su...

Most business owners know it's easier and more cost-effective to keep an existing client than to acquire a new one. Even a small increase in customer retention can significantly boost profits. Have you ever had a sale fall through or seen a client relationship fall apart? These moments of crisis might actually lay the foundation for future success and be the key to exceptional customer retention....

Strategic pricing strategy matters. Marketing methods that used to work in the past are much more nuanced these days. This episode tackles strategic pricing strategy and how to approach discounts - who to offer them to, when, and how. This on-air coaching call features one of our unique and brilliant Sales Maven Society members, Nicole Smith Levay.  Nicole is a transformational retreat leader and...

Are your speaking gigs falling flat? It's time to revolutionize your audience engagement strategy. Nikki is joined by speaking and visibility coach Laurie-Ann Murabito to reveal how to captivate your audience and keep them on the edge of their seats.  Learn how to infuse your unique personality into your presentations and set clear goals that resonate with your listeners. Nikki and Laurie-Ann disc...

Most people want sales success. To achieve it, they often need to step out of their comfort zones and accept expert advice. New techniques and strategies can feel uncomfortable or unfamiliar. It's natural to want to stick to what feels safe and known, yet this can limit our growth and potential, especially when it comes to sales. This episode is inspired by a conversation Nikki had with a client a...

Would you like to find a subtle way to get your message across without selling or sounding pushy? If so, you might want to use the secret weapon of creating curiosity. In this on-air coaching call, Nikki and an amazing Sales Maven Society member Tracey Wheeler explore ways to create curiosity during networking events. Tracey, the owner of Sunny Virtual Business Support , provides virtual bookkeepi...

Therapists often spend their time focusing on finding ways to help their clients, yet they are also running a business, and sales are an important part of that business. Today's episode features an on-air coaching call with one of our amazing Sales Maven Society members, Melissa Spaulding, a licensed clinical mental health counselor and EMDRIA consultant. In this call, Nikki and Melissa dive into...

If you've ever caught yourself making assumptions about your clients' motives, you're not alone—and it could be holding you back from true success. In this episode, Nikki dives deep into the dangers of assigning motives to your prospects and clients, and how these assumptions can derail even the most promising sales opportunities. It's easy to fall into this trap, whether you're trying to anticipa...

If the thought of prospecting makes you uneasy, especially if you don't see yourself as a traditional salesperson, you're not alone. In this episode, Nikki shares straightforward strategies to simplify prospecting and help you start building your business, attracting new clients, and exploring new possibilities. Prospecting is crucial for success, and it often gets pushed aside when we're busy or...

Have you ever wondered how a customer-centric retention strategy might help you grow your business, boost your clients' lifetime value, and make it easier for them to stay loyal to you? In today's episode, Nikki provides practical tactics for increasing client retention and encouraging repeat business. This episode is inspired by a chat with a client regarding coaching communication, which emphasi...

Have you ever wondered how the power of authentic testimonials and glowing reviews can transform your business, attract more of your ideal clients, and even boost your SEO? In today's episode, Nikki shares actionable strategies to elicit powerful client reviews and testimonials to give your business a boost. The inspiration for this episode comes from Episode 222 with Melissa Rose , titled "Boost...

Have you ever found yourself in a situation where a client's request doesn't quite match what you know they need? In today's episode, Nikki explores how to recommend the best solutions for your clients, even when it means suggesting something different from what they initially asked for. Nikki shares how to use your expertise to guide the conversation and ensure your clients feel understood and su...

Are you feeling stuck in endless busy work? Are you pushing your biggest goals aside, only to feel drained at the end of the day? Do you have big dreams and know what you want, but you're just not moving forward? Today's podcast is going to change all of that. Nikki is honored and excited to have her good friend and previous guest, Liz Hartke, on the show today in this Mastering Excellence Exclusi...

Do you have a "Tiny Story"? The kind of story your audience will tune into while becoming your biggest fan. If you're still finding your story or working on improving your story, this episode is for you. As part of our Mastering Excellence Series, Nikki is delighted to share this conversation with Lindsay Hotmire, an expert strategic storyteller. You'll learn what makes a compelling "Tiny Story" a...

What is your success rate? Would you like it to go up? Today, Nikki shares an approach designed to do exactly that. It's the "less is more" approach. Sometimes we get into a mindset of "more is more." There are times when we need to pull back a little bit, and that's what today's show is all about. From the poet Robert Browning to the architect Ludwig Mies van der Rohe, "less is more" has been use...

Time is one of our scarcest resources. As entrepreneurs, effectively managing time frees us to focus on strategic activities to grow our sales and business. As part of our Mastering Excellence Series, Nikki is delighted to interview Mike Abramowitz, an expert on scaling businesses through automation and delegation. Mike has 20 years of experience in direct sales, training over 5,000 reps and gener...

Nikki is thrilled to share another Sales Success Story from one of her brilliant, amazing, and very talented Sales Maven Society members, Patricia Viscount. In this episode, we dive into Patricia's business and get a before-and-after snapshot of her success since joining the Sales Maven Society. Patricia's confidence and success have increased dramatically. She explains how she started small with...

Today's episode is part of Nikki's Mastering Excellence series, and Nikki is happy to be sitting down with Tanya Goodall Smith, author of The Introvert's Guide to Personal Branding: How to Put Yourself Out There Without Changing Who You Are. Tanya founded WorkStory Creative, an agency that helps introverts who are evolving their business create an elevated brand vision and bring it to life. Her 20...

Nikki is happy to welcome Samantha Irwin to the podcast today! With over 25 years of experience in leadership, Samantha inspires and educates teams to create exceptional customer experiences that foster loyalty and advocacy, driving both financial success and heartfelt service for brick-and-mortar businesses. Samantha's dual background in middle school teaching and boutique hotel ownership has uni...