Sales Maven

Do you have potential clients sitting on the fence, unsure whether to commit? Are you tired of wondering why they hesitate or how to help them decide?  It's time to close the stragglers, those hesitant prospects who express interest but never seem to take the leap. We'll uncover the secrets to converting fence-sitters into buyers. In this episode, Nikki explores practical strategies to understand...

Do you find yourself stuck in chatty small talk during sales calls and unsure how to pivot back to business?  Does the line between friend and professional ever leave you feeling awkward or resentful? Let's talk about setting boundaries in sales conversations.  In this episode, Nikki dives into practical strategies to guide your sales conversations with confidence and kindness while protecting you...

Are you holding yourself back after a sales conversation that didn't go as planned? Does self doubt creep in and you hesitate to follow up or send out that next offer? It doesn't have to hold you back any longer. In this episode, Nikki dives into how to maximize your sales potential even after a performance you feel wasn't your best. Learn how to reframe your inner critic, see the value you bring...

Are you struggling to stand out in a saturated market? Do you feel like no matter what you do, it's hard to differentiate yourself and your business?  It doesn't have to be that way. In this episode, Nikki shows you how to highlight what makes you truly unique and use it to attract the right clients.  Discover how to leverage your expertise, share your story, and showcase your approach in a way th...

Are you tired of spending time and energy on sales conversations and clients that aren't a good fit? Closing the right clients doesn't have to feel awkward or exhausting. Nikki shows you how to attract the right clients by repelling the wrong ones, ensuring you only invest time in prospects who are truly a good fit for your services. In this episode, Nikki reveals her top strategies for setting cl...

Are you finding it difficult to connect with clients in a way that feels genuine and impactful? Building authentic client relationships doesn't have to be a struggle.  In this Mastering Excellence Series episode, Nikki is joined by special guest Megan Kachigan who shows you how to identify your clients' hidden concerns and deliver a better buying experience that truly resonates. You learn how to l...

Are you struggling to re-engage clients who showed interest but never closed the deal?  Reviving client conversations doesn't have to be a challenge. Nikki will show you how to breathe new life into stalled opportunities and turn them into valuable business wins as you engage and close deals.   In this episode, Nikki shares her proven techniques to engage with both warm and lukewarm leads.  You'll...

Have you ever wondered how to grow a YouTube channel that drives real business results?  Whether you want to increase visibility, generate high-quality leads, or build a global audience, today is all about strategies to transform your channel into a powerful tool for success.  In this Mastering Excellence series episode, I'm thrilled to interview LinkedIn and YouTube expert Louise Brogan .  Louise...

Have you ever felt uneasy about announcing a price increase to your clients, fearing it might drive them away?   Maybe you've hesitated to raise your rates, even though you know it's time, worrying about how to communicate the change without sounding apologetic—or worse, losing trust.   Today's episode is here to help you handle these conversations with confidence and ease.  Nikki dives into the a...

Have you ever found yourself listing all the amazing features of your product, only to watch a client's eyes glaze over? Maybe you're excited about your offer, but your prospects aren't grasping the value. You're left wondering how to present your services in a way that makes people eager to buy—without feeling like you're pushing a hard sale. Today's episode is here to transform how you approach...

Have you ever been hit with one of those vague "client requests" that seem impossible to answer effectively?  Maybe it's a half-formed question or a general inquiry with no specifics, and you're left wondering how to respond without wasting time or losing a potential sale. Today's episode dives into essential sales strategies to turn these unclear inquiries into valuable opportunities.  Nikki shar...

Do you find yourself entangled with tire kickers—those prospects who keep you on the hook without ever committing? If so, you're not alone; this episode is for you. Today, Nikki dives into practical strategies to support you in closing more sales by recognizing and managing these non-committal clients.  You'll learn how to masterfully handle indecisive prospects so you can either guide them toward...

Have you ever noticed a buying signal but held back, unsure if you should act on it? Today's episode is all about recognizing and following up on buying signals—even in those unexpected, non-traditional settings—without that fear of rejection holding you back.  Nikki dives into why this skill is so essential for growing your client base and shares insights gained over years of coaching and even wr...

Have you ever written a book only to wonder, "Now what?" Don't let your hard work sit on the shelf collecting dust. Learn how leveraging skills can turn your book into multiple resources.  Today, as part of the Mastering Excellence series, Nikki talks with Susan Friedman, an expert in book marketing. She's here to share her proven strategies for turning your book into multiple products and increas...

Have you ever been to a client meeting where the first words out of their mouth are, "There's no budget"? Don't let budget constraints make you panic. Today, Nikki shares strategies to set yourself and the prospect up for success and maybe even earn their business. We know you need to get paid, but hold off on immediately "blessing and releasing" this prospect. Learn key questions to determine if...

Are you tired of being overpowered by difficult clients in your corporate sales meetings? Do you struggle to stay calm when faced with challenging clients who seem determined to contradict everything you say? You're not alone. Today, Nikki shares confidence tips specifically for women dealing with know-it-all clients. She breaks down what you can do to set yourself apart and set yourself up for su...

Most business owners know it's easier and more cost-effective to keep an existing client than to acquire a new one. Even a small increase in customer retention can significantly boost profits. Have you ever had a sale fall through or seen a client relationship fall apart? These moments of crisis might actually lay the foundation for future success and be the key to exceptional customer retention....

Strategic pricing strategy matters. Marketing methods that used to work in the past are much more nuanced these days. This episode tackles strategic pricing strategy and how to approach discounts - who to offer them to, when, and how. This on-air coaching call features one of our unique and brilliant Sales Maven Society members, Nicole Smith Levay.  Nicole is a transformational retreat leader and...

Are your speaking gigs falling flat? It's time to revolutionize your audience engagement strategy. Nikki is joined by speaking and visibility coach Laurie-Ann Murabito to reveal how to captivate your audience and keep them on the edge of their seats.  Learn how to infuse your unique personality into your presentations and set clear goals that resonate with your listeners. Nikki and Laurie-Ann disc...

Most people want sales success. To achieve it, they often need to step out of their comfort zones and accept expert advice. New techniques and strategies can feel uncomfortable or unfamiliar. It's natural to want to stick to what feels safe and known, yet this can limit our growth and potential, especially when it comes to sales. This episode is inspired by a conversation Nikki had with a client a...

Would you like to find a subtle way to get your message across without selling or sounding pushy? If so, you might want to use the secret weapon of creating curiosity. In this on-air coaching call, Nikki and an amazing Sales Maven Society member Tracey Wheeler explore ways to create curiosity during networking events. Tracey, the owner of Sunny Virtual Business Support , provides virtual bookkeepi...

Therapists often spend their time focusing on finding ways to help their clients, yet they are also running a business, and sales are an important part of that business. Today's episode features an on-air coaching call with one of our amazing Sales Maven Society members, Melissa Spaulding, a licensed clinical mental health counselor and EMDRIA consultant. In this call, Nikki and Melissa dive into...

If you've ever caught yourself making assumptions about your clients' motives, you're not alone—and it could be holding you back from true success. In this episode, Nikki dives deep into the dangers of assigning motives to your prospects and clients, and how these assumptions can derail even the most promising sales opportunities. It's easy to fall into this trap, whether you're trying to anticipa...

If the thought of prospecting makes you uneasy, especially if you don't see yourself as a traditional salesperson, you're not alone. In this episode, Nikki shares straightforward strategies to simplify prospecting and help you start building your business, attracting new clients, and exploring new possibilities. Prospecting is crucial for success, and it often gets pushed aside when we're busy or...

Have you ever wondered how a customer-centric retention strategy might help you grow your business, boost your clients' lifetime value, and make it easier for them to stay loyal to you? In today's episode, Nikki provides practical tactics for increasing client retention and encouraging repeat business. This episode is inspired by a chat with a client regarding coaching communication, which emphasi...