Sales Logic - Selling Strategies That Work

⚡Lightning Round: Top 10 Ways to Set the Right Sales Cadence Question: "Hi Meredith and Mark, I am really enjoying the show and learning so much. However, I haven't yet earned a dollar as I struggle to "ask for the sale". I am a solopreneur providing professional services and my sales cycles are long. I don't want to blow a good relationship by being too pushy. Any tips would be very welcome." Bo...

Lightning Round: Top 10 Client Acquisition Strategies Question: John from Milwaukee asks, "I am in the packaging industry, and it is tough right now with the threat of tariffs, the economy, inflation—so much going on with our customers—yet our leaders just keep pushing our sales quotas higher and higher. I have never missed my sales goal, but wow, this year I am worried about it— any advice?"  Boo...

Balancing Ambition with Personal Well-Being.  Lightning Round:  Top 10 Ways to Manage Your Energy, NOT Your Time Question: "How do you keep the enjoyment of being in sales: balancing work and life? What are your best tips on how to ensure you retain a healthy balance, as sales can be stressful and intense?" Book: The Joy of Selling by Steve Chandler  

Handling Underperforming Salespeople Lightning Round:  Top 10 Ways to Become More Disciplined Question from a New Listener: "How do you grow a sales team when ownership struggles to let go of underperformers? These employees were never really trained, but sales is our only revenue stream, and the owners hesitate to make tough calls. They want change but aren't ready to act—often making excuses in...

From Disinterest to Dialogue…Master the Art of Engaging Prospects. Lightning Round: Top 10 Ways to Shorten the Sales Cycle Question: Tawanda from Baltimore M.D. asks, " I do not know what has happened in the last 30 days but I cannot get anyone to answer a call, an email, or a text. What is going on with prospects? I have goals to hit. What ideas do you have that can help?" Book: Exactly What To S...

🌩️Lightning Round: Top 10 Ways to Build Your Network Question:  Maria from Cartagena, Colombia asks, "I just got the job of my dreams. I have been working in operations for a large manufacturing firm for years. I have wanted to be in sales, and I have finally gotten my shot.  But wow this is different—so much freedom with time and it is up to me to structure my day, my week. What is your best advi...

Harnessing Online Presence for Lead Generation 🔥 Lightning Round: Top 10 Signs Your Sales Strategy Needs a Tune Up Question : George from Bar Harbor Maine asks, "I am a consultant, moved to Maine a few years ago to get out of the rat race of Boston. I love it—but I have lost my ability to easily make sales calls or attend networking events to drum up business. What can I do to DRIVE inbound leads...

Transforming One-Time Buyers into Lifelong Clients: Building Lasting Customer Relationships for Sustainable Growth Question: Zoltan asks, "I recently came across your co-hosted podcast, Sales Logic, and have been enjoying the insights you share. This year, I'm focused on developing stronger sales skills within the AEC professional services industry in Europe. I would love to learn from you—which t...

Lightning Round: Top 10 Ways AI Can Make You More Human Question: Marina in Silicon Valley asks, "I work software sales and it is competitive—crazy competitive. It is so hard just to get a meeting with a customer. I need to stand out from my competition, but am struggling to figure out how." Book: Purple Cow by Seth Godin  

Should you ever fire a client? With Guest Co-Host, Verl Workman. Lightning Round: Top 10 Ways to Define Your Ideal Prospect Question: Maria from St Augustine asks, "I have been in sales for years, and I think this is the MOST stressed out I have ever been. A long-time client, used to be my favorite, has become a bear. They are driving me crazy, fight me on my prices, and working with them is stres...

Lightning Round: Top 10 Ways to Gain More Sales Knowledge Question: Maria from Singapore asks, "I am new to sales, just started my first job as an inside sales rep. I am excited and scared all at the same time. My sales goals don't kick in until May—what are the best strategies I can put into place to ensure I hit my sales goal?" Book: The Future of Sales, the Rise of AI Agents by Victor Antonio R...

ROI is in the eyes of the customer. You need to understand their goals, their pain points, and their desired results before you can effectively sell the ROI.  Lightning Round: Top 10 Ways to Ask for Referrals Question : Jonathan from Missoula, Montana asks, "I am a classic sales guy; I have been in sales for more than 20 years. In 2025 I got the news that I am now reporting to the CFO - how strang...

Lightning Round - Top 10 Ways to Follow Up Without Being Annoying Question:  Mateo from Cartagena asks, " I just changed job[s]—same industry—big equipment sales. Most of my team is struggling, [the] economy is tough right now—but three or four guys in our company are blowing it out of the water. I am curious, what do you think they are doing [that] we are not doing? What makes a top producer?" Bo...

  Lightning Round: 10 Worst Mistakes You Can Make in Sales Question: Lorenzo from San Francisco asks, "I have been working in insurance sales for more than 15 years, and it is getting harder and harder to get to the right person. I ask prospects who to talk with, who makes decisions—they assure me they can—and then I hit a dead end? How do you determine who makes the decisions in organizations? Am...

+The sales advice we wish we had been given! Lightning Round: Top 10 Best Habits for Sales Professionals Question: Brook Ingram from Shreveport, Louisiana asks, "What's the best advice you give to new sales professionals starting out?" Book: The Best Sales Book Ever by Connie Podesta and Meridith Elliott Powell ❓Submit your OWN question at SalesLogicPodcast.com or send us an email at hello@salesl...

Lightning Round:  Top 10 Ways to Execute Effectively Question: "How do you incorporate customer service into sales conversations?" -A Spotify Fan Book: Own Your Career Own Your Life: Stop Drifting and Take Control of Your Future   by Andy Storch ❖ Send your questions to Meridith and Mark at hello@saleslogicpodcast.com  

Lightning Round: Top 10 Ways to Avoid Burnout Question: Gina from Portland, ME asks, "I work in financial services and last year was a tough year—between interest rates, regulations and inflation—I lost a lot of deals. Here we are with a new year, things look brighter, but still I am not landing the deals. HELP." Book: Get Out of Your Own Way by Philp Goldberg and Mark Goulston  ❖ Send your questi...

Lightning Round:  Top 10 Strategies to Have Better Sales Conversations Question: Renaldo from Seattle asks, "I manage a large sales team, and we are growing—adding 10 new reps this year. My team seems to be getting younger and younger, and while we are successful, we deal with a lot of rejection in our industry. How can I help them build resilience and build the right mindset to succeed at sales?"...

Lightening Round: Top 10 Ways to Use AI in Sales Question:  Eduardo from Cancun asks, "I am a small business owner—I manage luxury homes—and Sales Logic has given me some great tips to help me grow my business. As I look at 2025, what other ideas do you have for sales training for someone with a limited budget and limited time." Book:  Spin Selling by Neil Rackman    ❓ Send your questions to Meri...

Lightning Round: Top 10 Ways to Make Your RFPs More Successful Question : Marina from Brownsville Texas asks, "Love the show— listen every week —wondering what you two gurus are seeing for 2025. What do we as sales people need to be looking for, learning about and listening to?" Book: The Show Must Go On by Carson Heady 💡 Read the blog post detailing the contents of this episode  at this link!  ...

Lightning Round: 10 Ways to Connect with Prospects   Question: Charles from Southern California asks, "Today on my first outbound sales call a manager picked up the phone. After our conversation he said he'd speak with his purchasing manager. My question is, would you continue to call into this company to find a person of interest or wait to hear what my contact has found out from his purchasing m...

Lightning Round:  Top 10 Strategies to Stay Motivated and Selling Through the Holidays   Question: Vincent from Nigeria asks, " I am new to sales, and your platform has really helped me. 'Can you discuss which sales strategies are effective to target B2B or corporate clients in the investment industry. E.g, mutual funds?"   Book: Blue Ocean Strategy  by W. Chan Kim and Renee Maugborgne   Summary C...

Lightning Round: Top 10 Skills Every Salesperson Will Need in 2025 Question: Lenora from Reno, Nevada asks, "I work in an industry where customers are very price sensitive, and we are not the cheapest. I need to really connect and sell value—my customers seem to want it all. What tools can I use to help me spend more time customer facing? What can I automate, use or invest in to speed up my sales...

Lightning Round:  Top 10 Ways to Retain Customers Question: Sierra from Toronto, Canada asks, "I am in equipment financing sales and in the last year we have grown a lot— some organic, most through acquisition. While this has been exciting, it feels like the demands on us as salespeople are doing nothing but expanding. I used to be focused on mostly new sales, but now they wants us to find new bus...

Lightning Round: Top 10 Ways to Get a Prospect to Engage Question: Anzah Mustafa from New York asks, "What is the best way to find, generate and engage with leads —inbound? outbound? What is a better strategy?" Book: Influence Elevated by Stacey Hancke     💡 Wish you could role-play with a "customer" before you actually call? Now available: Sales Logic Role Play. One of the many perks of the Sale...