Sales Leader’s Playbook: In Their Words

In this episode of the Sales Leaders Playbook, host Paul Tindall engages with Amit Sahni, CEO of Evron Computers, to explore the intricacies of sales leadership and business growth. They discuss the importance of understanding client needs, the definition of growth beyond just revenue, and the challenges of scaling a business. Sunny shares insights on the significance of trust in client relationsh...

In this episode of the Sales Leaders Playbook podcast, Justine Tindall interviews Nicola Lloyd, president of Meducom Health. They discuss Nicola's entrepreneurial beginnings, the meaning of growth in business, challenges in lead generation, the importance of human engagement, and the role of technology and AI in the pharmaceutical industry. Nicola shares insights on sales effectiveness, the signif...

What if the hiring system is completely broken and AI is making it worse? In this episode of the Sales Leaders Playbook, host Justine Tindall sits down with Jordan Goure, Founder & CEO of Picsume, to unpack the future of sales, hiring, and AI-driven recruitment. From launching his first business at 19 to scaling multiple companies across hospitality, real estate, and tech, Jordan shares how hi...

What does real business growth look like in 2026? In this episode of the Sales Leaders Playbook, host Justine Tindall sits down with financial strategist and Numbercrunch CEO Susan Richards to unpack a powerful shift from chasing revenue to building true enterprise value. With over 25 years of experience in the tech and SaaS space, Susan shares how founders and sales leaders can rethink growth bey...

Most companies think growth comes from hiring more salespeople… but they’re missing the point. In this episode, Jay Bousada (CEO & Founder of ThrillWorks) breaks down why CEOs must stay directly involved in sales and how that mindset helped him build a 26-year, award-winning agency. From landing a massive first deal to turning down major clients like Tim Hortons and BlackBerry, Jay shares real...

Most companies think they have a lead problem… but they don’t. In this episode, Alysha Dominico (CEO & Co-Founder of Tangible Words) breaks down why marketing is often blamed for revenue issues and why that’s completely wrong. The real problem? Misaligned sales processes, poor data, and lack of ownership across teams. You’ll learn: Why nobody trusts marketing (and how to change that) The diffe...

Is cold calling still effective in the age of AI? In this episode of the Sales Leaders Playbook Podcast, host Justine Tindall sits down with Paul Griffin, a sales leader building the next evolution of go-to-market strategy. Paul is the CEO and co-founder of The Sales Factory, a leading B2B revenue agency that has been recognized three times by The Globe and Mail as one of Canada’s fastest-growing...

In this episode of the Sandler Sales Leaders Playbook, host Justine Tindall sits down with James Grant, President & CEO of Signature Risk Partners, alongside Paul Tindall of Sandler Training. With over 20 years in financial services and insurance, James shares how he built a highly specialized insurance business by focusing on niche markets like golf courses, wineries, craft breweries, and RV...

How do you scale a bootstrapped SaaS company to consistent 20–40% growth in the enterprise market without venture capital? In this episode, Justine Tindall sits down with Joel Varty, CTO of AgilityCMS, to unpack what it really takes to grow, sell, and lead in today’s AI-driven digital landscape. Joel shares how Agility evolved from an agency model into a powerful SaaS platform, landing major clien...

How do you scale a marketing agency and DTC brands without chasing vanity metrics?  In this episode of the Sales Leaders Playbook, founder Arun Kirupa shares real-world sales strategies, AI-powered growth systems, and lessons from building a performance marketing agency that helps e-commerce brands grow profitably. From door-to-door selling Encyclopedia Britannica to running ProMarketer, Arun brea...

What if getting laid off became the best thing that ever happened to your career? In this powerful episode of the Sales Leaders Playbook, CEO Eduardo Harari shares how a mistaken layoff from Bell Canada turned into the first sale that launched his global telecom and consulting company. Today, he leads World Wireless Solutions and manages thousands of employees and clients worldwide. With over 20+...

Brandon Kay started his sales journey at 13, flipping LeBron basketball shoes out of his school locker for profit. Today, he's building disciplined revenue systems as VP of Sales at Gallea AI while running Epicurean Social, a digital marketing agency he bootstrapped past seven figures. In this episode, Brandon shares the go-to-market playbooks that helped him book 70 qualified demos in two months...

Welcome to Sales Leaders Unscripted, the podcast where we explore real-world sales strategies, leadership lessons, and growth insights from top sales and business leaders. In this episode, host Justine Tindall sits down with David Yeaman, MPC | Molded Precision Components, a mechanical engineer and co-owner of a Canadian advanced manufacturing company. David shares his journey from starting MPC in...

Discover how Michael Konopaski built Designed Wealth from $0 to $7 billion in assets under administration in just 3 years—competing directly against Canada's biggest banks with virtually no marketing budget. In this episode of Sales Leaders Unscripted, host Justine Tindall sits down with Michael Konopaski, Managing Director of Designed Wealth, to uncover the unconventional sales and business devel...

For over 25 years Chris has designed, developed, and executed award winning integrated campaigns including The Audi Art of Progression, The MINI Invasion, and the RBC Million Dollar Shootout. Chris has garnered extensive expertise in consumer-packaged goods, beverage alcohol and retail marketing; building programs that deliver branded consumer experiences in-field, on-line and in- store for Influe...

Tara Mowat is the President and CEO of Logistics Alliance, a Canadian 4PL that helps major retailers, distributors, and their suppliers move freight smarter and more efficiently across the country. With a background in engineering, systems, and data, Tara brings a unique blend of technical expertise and commercial insight to building scalable solutions that drive efficiency and customer value. Bef...

In this conversation, we meet Zac Sutherland, President of Sutherland Insurance—a 5th-generation family-run brokerage based in Guelph, Ontario. He started his journey with the family business after 4 years at Wilfrid Laruier where he obtained my BBA. Since joining, they have been able to triple the size of the business and look forward to meeting and servicing more clients as they continue to grow...

Ryan Austin is a serial entrepreneur who has spent over 12 years driving improvements in learning and development. In his current role as CEO at Cognota, the first LearnOps platform for corporate L&D teams, Ryan is focused on developing innovative technology that enables corporate learning teams to increase their productivity by powering learning operations across enterprises. Cognota’s patent...

In this episode of the Sales Leaders podcast, Justine Tindall interviews Dan Radu. He is the founder of Macro B2B marketing agency for over 12 years working with global marketing tech companies. Dan has a global team that accelerates and scales marketing programs.  Dan shares his entrepreneurial journey, starting from his first sale in university to building a successful marketing agency. He discu...

Devon is President at Cairns Oneil, Canada’s leading independent media agency. Devon has extensive experience in the media, technology, and creative industries and uses his background to help his clients and teams achieve their ambition. In 2022 Devon was named the Media Leader of the Year by Strategy Magazine for his work in transforming the agency. In 2025 Cairns Oneil was named as a finalist fo...

Welcome to the first episode of the Sales Leader's Playbook: In Their Words podcast!  In this podcast episode, Jim Estill, CEO of Danby Appliances, shares his entrepreneurial journey from selling computers out of his car trunk to leading a billion-dollar company. He discusses the importance of growth, proactive sales strategies, and the role of AI in modern business. Jim emphasizes the need for co...