Steve J Larsen
Sales Funnel Radio
My first 5 years in entrepreneurship was 34 painful product failures in a row (you heard me).Finally, on #35 it clicked, and for the next 4 years, 55 NEW offers made over $11m. I’ve learned enough to see a few flaws in my baby business…So, as entrepreneurs do, I built it up, just to burn it ALL down; deleting 50 products, and starting fresh. We’re a group of capitalist pig-loving entrepreneurs who are actively trying to get rich and give back. Be sure to download Season 1: From $0 to $5m for free at https://salesfunnelradio.comI’m your host, Steve J Larsen, and welcome to Sales Funnel Radio Se...
Author
Steve J Larsen
Category
Podcast website
Latest episode
Jun 18, 2025
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Episodes
SFR 216: How Much Should You Charge... 12.02.2019 10:03
How Much Should You Charge? Q: How many of you guys get stuck on the pricing? I totally get it. It’s always like, “Man, what do I charge? I’ve got this sweet core offer, what do I charge? Look at all this value … what do I charge for it?” As I'm Funnel Hacking the message and the offer , I'm also looking at price points. I'm looking to see: What’s everybody else charging? What price po...
SFR 215: My Favorite Book... 08.02.2019 17:12
Today, I'm gonna to tell you about my very favorite book … *Spoiler Alert* … it’s NOT one of Russell’s ;-) There's a really important lesson that goes along with this… so make sure you don’t skip any of this… or you won’t get the payoff. I'm psyched to tell you about this book... because it literally transformed my life . I've only ever shared the story of why this book is so powerful and...
SFR 214: Snapshot Of My Long Term Funnel Plan 05.02.2019 20:11
I try to pay myself as little as possible, but ONLY for this reason... Here's what I'm ultimately building towards. Would it surprise you to know that, even though I came pretty close to hitting $1,000,000 this year , the amount of money that my wife and I live on is less than half of what we were getting paid when I worked at ClickFunnels? Out of all the money that comes into the business, I...
SFR 213: Big Lessons From The 2CCX Cruise... 01.02.2019 23:47
Here's some takeaway's I learned and taught on the 2CCX Cruise this year Imagine going on an amazing cruise to the Bahamas with Russell Brunson , James Friel , John Parkes , Julie Stoian, and a bunch of amazing Two Comma Club Coaching Peeps… You’d expect to have a ton of epiphan ies ... and you’d be right! Today, I want to share a game changing insight I downloaded... and the most well-rec...
SFR 212: Wealth Formulas... 29.01.2019 24:28
This is one of the reasons I pursue this game so hard. Check out the other options you have to this funnel game… Today, I'm gonna teach you The Wealth Formula , and why I'm so jazzed about this Funnel Game. I'm really pumped to share this with you. I ran through The Wealth Formula at my exclusive OfferMind event, so you’re gonna get a sneak peek behind closed doors... Right now, I'm doing...
SFR 211: Design Thinking 101... 25.01.2019 31:08
This is one of the greatest skills I've ever learned. An incredible teacher taught this to me in college, and I taught everyone else at OfferMind... One of the secret weapons I have in my arsenal of marketing skills (and life in general) is design thinking Design thinking is one of the reasons why I'm able to step into the darkness without seeing the whole path in front of me. I was taught d...
SFR 210: Quick Targeting Checklist... 22.01.2019 28:23
If you ever sat down to create a sales message, you’ve probably gone through a process to discover a few vital things about your target audience. You’ll want to know: Vehicle-Based False Beliefs Internal False Beliefs External False Beliefs Which Stories to Craft The Source of their Current False Stories ...there's a lot of things that go on behind the scenes in the pursuit of a mess...
SFR 209: My Stage Teaching Template... 18.01.2019 28:40
Boom, what's going on, everyone? Steve Larsen from Sales Funnel Radio , today I'm gonna teach you guys my event teaching template. I've spent the last four years learning from the most brilliant marketers today and now I've left my nine to five to take the plunge and build my million dollar business. The real question is how will I do it without VC funding or debt completely from scratch? Th...
SFR 208: List Management 101... 15.01.2019 24:01
Boom, what's going on everyone? Steve Larsen from Sales Funnel Radio and today I'm excited to teach you guys my list management strategy. I spent the last four years learning from the most brilliant marketers today, and now I've left by nine-to-five to take the plunge and build my million-dollar business. The real question is, how well I do it without VC funding or debt, completely from scra...
SFR 207: My 2019 Goal... 11.01.2019 35:56
Boom, what's going on, everyone? Steve Larsen from Sales Funnel Radio . I am excited for this episode. Well, to be honest, I'm actually freaked out. This is my 2019 goal. I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine to five to take the plunge and build my million-dollar business. The real question is: how will I do it without VC f...
SFR 206: Is Your Red Ocean Even RIPE? 08.01.2019 30:26
Red ocean strategy" "how to succeed in business" "market research" traffic temperature Do not choose an ocean that isn't red. Here's how to know if yours is... Not all oceans are red, and not all red oceans are ready to birth a blue ocean. The Red Ocean is your market. So how can you tell which Red Ocean is ripe to be picked… and how to position yourself in that ocean for success? MY RED O...
SFR 205: How To Increase Your Speed... 04.01.2019 29:15
"how to be productive" "growing business" "entrepreneurial skills, value ladder, team building This is the one question I ask every quarter that always CHANGES my business... Answering this question ALWAYS results in me growing my business . Each my business changes for the better... NOT my funnels, my business. ...if you’re wondering, “...but, Steve, aren’t your funnel and your business the s...
SFR 204: The Death Of Stephen... 01.01.2019 30:08
"sales letter" "then vs now" "get out of your own way" the attractive character Ironically, the only real way to "know thyself", is to continually "sculpt thyself"... ...Don’t worry, I’m still here. I did kinda die, but only in a metaphorical way so that I could birth my attractive character - and create a then vs now sales letter story to sell my upcoming Mastermind with James Smiley and Ra...
SFR 203: Hacking The Value Ladder... 28.12.2018 30:22
"value ladder" "growth strategy" "money making business" These are some of the elements I look for when I'm deciding if I should enter a market. I only want the Red Ocean's where the cards are truly stacked in my favor. Here's how… Today, I’m gonna teach you the method I use to make sure that my value ladder crushes it… And “ Yep, you’ve guessed it.” There’s a science behind the way I make s...
SFR 202: 7 Business-Changing Lessons... 21.12.2018 31:00
"business development" "business process" "strategic framework" OfferMind, success framework, offer creation These are some of the BIGGEST needle-moving lessons I've been applying in the last year… When I did my live event OfferMind , I didn’t just jump straight into the marketing bit… I started out by walking through some mental attributes that have really shifted the needle for me. This is...
SFR 201: How I Made My First Event, OfferMind... 18.12.2018 30:20
Boom! What's goin' on everyone? It's Steve Larsen from Sales Funnel Radio. Today I'm gonna teach you guys how I was able to pull off OfferMind so grandly as my very first event. I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine to five to take the plunge and build my million dollar business. The real question is, how will I do it witho...
SFR 200: How To Win An Affiliate Contest... 14.12.2018 30:25
Boom! What's going on, everyone? It's Steve Larsen, and this is Sales Funnel Radio. Today I'm going to teach you guys how to win affiliate contests. Not as hard as you'd think. I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine-to-five to take the plunge and build my million dollar business. The real question is: how will I do it withou...
SFR 199: How Gurus Write Books... 11.12.2018 35:42
Boom! What's up everyone, Steve Larsen from Sales Funnel Radio . Today I'm gonna teach you guys how gurus write their books. I've spent the last four years learning from the most brilliant marketers today. And now I've left my 9 to 5 to take the plunge and build my million-dollar business. The real question is, how will I do it without VC funding or debt? Completely from scratch. This podcast is h...
SFR 198: The SECOND Origin Story... 07.12.2018 20:55
Boom, what's going on everyone? It's Steve Larsen, and this is Sales Funnel Radio. Today I'm gonna teach you guys about the origins of the offer. I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine to five to take the plunge and build my million dollar business. The real question is, how will I do it without VC funding or debt, completely from...
SFR 197: HINT-The Path Doesn't Matter... 04.12.2018 20:50
Hey, what's going on everyone? It's Steve Larsen, and welcome to Sales Funnel Radio. It's kind of a special, unique episode. I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine to five to take the plunge and build my million dollar business. The real question is, how will I do it without VC funding or debt, completely from scratch? This podcas...
SFR 196: Cash-Causing Models... 30.11.2018 28:51
Boom! What's goin' on everyone? It's Steve Larsen. This is Sales Funnel Radio, and today I'm gonna teach you guys about cash causing frameworks. I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine to five to take the plunge and build my million dollar business. The real question is, how will I do it without VC funding or debt, completely from...
SFR 195: How To Create A Quiz Funnel... 27.11.2018 21:38
Boom! What's going on everyone? It's Steve Larsen, this is Sales Funnel Radio... and today I'm going to teach you how to pull off a quiz funnel. I've spent the last four years learning from the most brilliant marketers today, and now I've left my nine to five to take the plunge and build my million dollar business. The real question is, how will I do it without VC funding or debt, completely from...
SFR 194: Common Optin Page Mistakes... 23.11.2018 24:22
Boom! What's going on everyone? It's Steve Larsen, and this is Sales Funnel Radio. Today, I'm gonna teach you guys some of the most common mistakes when it comes to opt-in pages. I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine to five to take the plunge and build my million dollar business. The real question is, how will I do it with...
SFR 193: My Internship Sales Letter... 20.11.2018 18:01
Boom, what's going on everyone? It's Steve Larsen, this is Sales Funnel Radio, and today I'm gonna teach you guys how to use the sales letters to go find good interns. I've spent the last four years learning from the most brilliant marketers today, and now I've left my nine to five to take the plunge and build my million dollar business. The real question is, how will I do it without VC funding or...
SFR 192: My Coaching Contract Pt. 2... 16.11.2018 20:24
Boom! What's going on everyone. It's Steve Larsen. This is Sales Funnel Radio and today I'm gonna do Part Two of my Coaching Contract. I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine-to-five to take the plunge and build my million dollar business. The real question is, how will I do it without VC funding or debt completely from scratch? Th...
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