Steve J Larsen
Sales Funnel Radio
My first 5 years in entrepreneurship was 34 painful product failures in a row (you heard me).Finally, on #35 it clicked, and for the next 4 years, 55 NEW offers made over $11m. I’ve learned enough to see a few flaws in my baby business…So, as entrepreneurs do, I built it up, just to burn it ALL down; deleting 50 products, and starting fresh. We’re a group of capitalist pig-loving entrepreneurs who are actively trying to get rich and give back. Be sure to download Season 1: From $0 to $5m for free at https://salesfunnelradio.comI’m your host, Steve J Larsen, and welcome to Sales Funnel Radio Se...
Author
Steve J Larsen
Category
Podcast website
Latest episode
Jun 18, 2025
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Episodes
SFR 166: Keep The Thrill Of Buying... 17.08.2018 16:48
Boom. What's going on everyone, this is Steve Larsen. This is Sales Funnel Radio - and today we are going to talk about JCPenney. I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine-to-five to take the plunge and build my million dollar business. The real question is, how will I do it without VC funding or debt, completely from scratch? Th...
SFR 165: How To Sell Other People's Products... 14.08.2018 23:55
Boom, what's up, it's Steve Larsen. This is Sales Funnel Radio, and today we're gonna talk about how to sell other people's products that you do not control. (Stephen is wearing a chicken suit) I've spent the last four years learning from the most brilliant marketers today, and now I've left my nine to five to take the plunge and build my million dollar business. The real question is, how will...
SFR 164: Are Webinars Dead? 10.08.2018 17:07
What's going on everyone? It's Steve Larson, and this is Sales Funnel Radio! And today, we are gonna talk about webinars. I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine to five to take the plunge and build my million dollar business. The real question is how will I do it without VC funding or debt completely from scratch? This podcast...
SFR 163: Easy Add-On Products... 07.08.2018 18:34
Boom! What's going on everyone? It's Steve Larsen. This is Sales Funnel Radio, and today we're going to talk about some easy add-ons you can put to your products. I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine-to-five to take the plunge and build my million-dollar business. The real question is, how will I do it without VC funding...
SFR 162: Scaling Buyers... 03.08.2018 34:17
Boom, what's going on everyone. It's Steve Larsen - This is Sales Funnel Radio... And today we're gonna talk about how to acquire a mass of qualified customers. I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine to five to take the plunge and build my million dollar business. The real question is, how will I do it without VC funding or...
SFR 161: My Favorite Rollout Strategy... 31.07.2018 17:26
Boom what's up guys it's Steve Larsen, and you're listening to Sales Funnel Radio, and today we're going to talk about how to roll out products. This is my favorite rollout strategy. I've spent the last four years learning from the most brilliant marketers today, and now I've left my 9 to 5 to take the plunge and build my million dollar business. The real question is, how will I do it without...
SFR 160: My Greatest Asset (+College Transcript)... 27.07.2018 43:54
Boom, what's going on everyone? This is Steve Larsen. This is Sales Funnel Radio, and today I'm gonna talk about my greatest asset and my college transcript. What's up, guys? Hey, today's a little bit different. First off, I wanna apologize. The last few episodes that went out, we found out the mic on the camera was busted, and so that's kinda why they sounded a little bit weird. Thankfully...
SFR 159: Funnel Training Wheels... 24.07.2018 22:22
Boom what's up guys? This is Steve Larsen, and this is Sales Funnel Radio! We're gonna talk about training wheels - and, “Is this a real gun?” I've spent the last four years learning from the most brilliant marketers today, and now I've left my nine to five to take the plunge and build my million dollar business. The real question is how will I do it without VC funding or debt, completely fr...
SFR 158: The Pre-Purchase... 20.07.2018 14:23
My focus is shifting from, "what should I have customers do post-purchase" to "what should they do pre-purchase?" Cue drum roll, cue lights; it's time to grab that tux and dig out that little black dress because - TODAY, your product is about to get the Hollywood Treatment. I'm about to drop some gold here - so settle down and take notes ;-) WHEN OVER-DELIVERING IS A BAD MOVE Recently I've b...
SFR 157: Three Personas Of The Red Ocean... 17.07.2018 22:44
A common funnel error is targeting the wrong persona in the red ocean… Do you have a great product that you know could change someone's life, but you’re not getting the sales you want? Well, stick with me, because you might just be selling to the wrong people. In this blog, it's my mission to help you discover the customers who are ready, willing and able to buy your product. In fact, these p...
SFR 156: Crowd Creating Products... 13.07.2018 23:22
I have a FaceBook group called The Science of Selling Online - I hang out there daily (it’s a FREE group). I do live funnel builds - and walkthroughs of my latest projects where sharing the reasons for what I'm doing. You can ask me questions, and I’ll answer them live. One of my latest projects is a program called Affiliate Outrage . It's an amazing course. The cherry on the top is that I’ve...
SFR 155: How I'm Creating An Affiliate Army... 10.07.2018 19:48
What's going on everyone, this is Steve Larson, and this is Sales Funnel Radio. Today we are gonna talk about how to create your own affiliate army. I've spent the last four years learning from the most brilliant marketers today. And now I've left my 9 to 5 to take the plunge and build my million dollar business. The real question is how will I do it without VC funding or debt, completely fr...
SFR 154: Why I Chose The Info Product Business... 06.07.2018 29:21
- What's going on everyone, this is Steve Larson, and this is Sales Funnel Radio. Today I'm going to talk to you about why I chose the info business over the others. I spent the last four years learning from the most brilliant marketers today. And now I've left my 9-5 to take the plunge and build my million dollar business. The real question is, how will I do it, without VC funding or debt,...
SFR 153: How To Pay For Expensive Things With Your Business... 03.07.2018 21:34
Boom, what's goin' on everyone? This is Steve Larsen and this Sales Funnel Radio. Today we are gonna talk about how to pay for expensive things with your business. I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine to five to take the plunge and build my million dollar business. The real question is, how will I do it without VC funding...
SFR 152: My Content Machine... 29.06.2018 28:03
- Boom, what's going on everyone. This is Steve Larsen, and this is Sales Funnel Radio. Today, we’re gonna talk about my content machine and how I'm pulling it off. I've spent the last four years learning form the most brilliant marketers today. And now I've left my nine to five to take the plunge and build my million dollar business. The real question is, how will I do it without VC funding...
SFR 151: My Revenue Outpaced My Business... 26.06.2018 20:43
What's going on everyone, this is Steve Larsen and this is Sales Funnel Radio. Today we are going to talk about what to do when your revenue outgrows your business. I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine-to-five to take the plunge and build my million dollar business. The real question is how will I do it without VC funding or...
SFR 150: Competing With Your Attractive Character... 22.06.2018 29:25
What's going on, everyone? It's Steve Larsen, and today, we’re gonna talk about how to compete with your Attractive Character. I just spent the last four years learning from the most brilliant marketers today. And now, I've left my nine to five to take the plunge and build my million-dollar business. The real question is, how will I do it without VC funding or debt, completely from scratch? This...
SFR 149: Its Usually A Marketing Problem 16.06.2018 20:54
Just over two years ago, fresh out of college - having unexpectedly landed my dream job as 'Lead Funnel Builder' at ClickFunnels - I found myself sitting just feet away from my marketing hero, Russell Brunson. For the first few months, I was practically mute. Looking back, I think I was in shock. Inside, my head was whirring and going crazy: 'Oh, my gosh, I'm sitting next to Russell Brunson. RUS...
SFR 148: The Purple Ocean... 12.06.2018 10:57
The Purple Ocean A few days ago I was in San Diego preparing to go on stage. If you’d seen me, (and I’m kinda glad you didn’t), you might have thought I was a bit strange. There I was with my headphones on, eyes closed, intently focused on getting into the zone. Pacing around the room to music like a crazy person. I love speaking because there's a sort pressure cooker effect that happens before I...
SFR147: The REASON Im Here Today... 05.06.2018 19:47
This is quite an emotional post for me. I’m sitting in a hotel room in San Diego. It’s the hotel where we've been doing an event for the ClickFunnels ‘Two Comma Club’ Coaching Program. It’s been an intense few days - loads of fun, but extremely busy. On Thursday and Friday, I had my own event. On Sunday, I took a flight to San Diego and finished some big projects. Then on Monday night, I stay...
SFR 146: My Inner Circle Presentation... 31.05.2018 17:12
If you wanna know how I've launched all my content, I ripped the audio from my presentation at Russell Brunson's Inner Circle... Hey, what's going on, everyone? It's Steve Larsen. You're listening to Sales Funnel Radio and I'm excited for this episode. What I did for this episode is I wanted to rip the audio from the presentation that I gave at the Inner Circle. We just barely had the Inner Circle...
SFR 145: Peng Joon's Secrets to Growing A Following... 29.05.2018 34:27
I'm STOKED that Peng got on my show. Come learn how he transformed both his audience and himself in his crazy story... What's going on everyone, it's Steve Larsen and you are listening to Sales Funnel Radio. This episode is a little bit different. I had the incredible honor of having Peng Joon on the show with me. And if you don't know who he is I've heard him described many times as the Tony Robb...
SFR 144: Josh Forti Shares Today's Social Media Essentials... 14.05.2018 52:41
Social Media is constantly evolving. Listen and learn about what it takes to make it as an Entrepreneur in today's content saturated world... What's going on everyone? This is Steve Larsen, and you're listening to a special episode of Sales Funnel Radio. I've spent the last four years learning from the most brilliant marketers today, and now I've left my 9 to 5 to take the plunge and build my mill...
SFR 143: Dana Derricks Shares His Top Revenue Method... 08.05.2018 50:43
Click above to listen in iTunes... I've come to know and be increasingly amazed by Dana. His knowledge and skillset never ending and very impressive. Dive into this episode with notes to learn how he's using the Dream 100... What's going on everyone, this is Steve Larsen, and you're listening to Sales Funnel Radio. I've spent the last four years learning from the most brilliant marketers today....
SFR 142: Profitable Webinar Sequences (Part 2)... 02.05.2018 33:47
Lessons from my 2-day deep dive (caffeine and dubstep abound)... What's going on everyone? It's Steve Larsen and you're listening to Sales Funnel Radio. I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine to five to take the plunge and build my million dollar business. The real question is, how will I do it without VC funding or debt, complete...
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