Tavershima Ayede

Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

Sales and Marketing Talk with Taver: The Nigerian Business Blueprint. Get straight-to-the-point advice to boost your sales and grow your business in Nigeria. Are you tired of generic sales tips that don't apply here? I give you practical, strategies for the challenges and opportunities of the Nigerian market. From building strong relationships to handling tough conversations, each episode has lessons you can use right away. Whether you're a startup founder, or a seasoned expert, you'll find the tools and inspiration here to succeed. Don't just listen—start selling.

Author

Tavershima Ayede

Category

Business

Podcast website

www.linkedin.com

Latest episode

Jul 9, 2026

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Episodes

Common perspectives in communications 08.06.2021

Common perspectives in communications

Follow up after the event as well! 03.06.2021

Follow up after the event as well!

Listen first! What do they need? 28.05.2021

Listen first! What do they need?

Lateness and dressing again? 27.05.2021

Lateness and dressing again?

Why bother with being professional? 26.05.2021

Why bother with being professional?

Case management methodology 25.05.2021

Case management methodology

Communicate clearly to be professional! 24.05.2021

Communicate clearly to be professional!

Questions will help bring about the solution! 21.05.2021

Questions will help bring about the solution!

Professionalism - Dress and Punctuality! 19.05.2021

Professionalism - Dress and Punctuality!

Professionalization of the Nigerian Wedding &Event Industry 14.05.2021

Professionalization of the Nigerian Wedding &Event Industry

No one wants to be sold but everyone has a need! 11.05.2021

No one wants to be sold but everyone has a need!

Professionalism 10.05.2021

Professionalism

Innovation in product and service delivery 09.05.2021

Innovation in product and service delivery

Marketing and innovation 07.05.2021

Marketing and innovation

What’s the purpose of a business anyway? 06.05.2021

There’s more to the money, social impact and the sense of personal growth and development that we get from running a business. There’s something more fundamental to the equation!

Professionalism, business communications and networking II 04.05.2021

These three are important because they give us not just internal focus, but an outward focus as well in dealing with our publics, stakeholders and customers. They are the basis of effective client relations.

Professionalism, business communications and networking? 02.05.2021

This trifecta is necessary for business growth!

How should you use your contracts? 01.05.2021

Contracts are best used as a map to lay out agreed outcomes, timeframes and obligations. Contracts can only be “protection” in an environment that regards the legal system and it’s protections. Also contracts can only be sufficient protection when the naira amount in question is worth the hassle of fighting over in court.

Trust and rapport rather than litigation! 30.04.2021

Regardless of the documents you signed at the contracting stage, resolving disputes would be made a lot easier between you and your potential customers if you have established a high degree of trust, Rapport, and you figure out exactly what it was that they need.

Questions will get you all the information that you need! 28.04.2021

Using questions when interacting with prospective customers will help you flesh out what they want, when they want it, the timelines you will be working with, what the general obligations are, and the level of cooperation you guys are expected to have to make everything pull through.

Dress to impress! And to be rightly addressed! 26.04.2021

How you and your business premises come across are important to how professional and credible you appear. Start the consultation process of right by making sure you have the right look.

Are you sure you guys are on the same vibe? 25.04.2021

It’s important when first meeting with prospective customers to find out if they have a need that you can meet in the manner and style that you can deliver it. If you don’t do this, you might run into issues later on.

Do you trust me? 24.04.2021

Trust is essential to greasing the wheels of business! How do we establish trust? By building commonality with our prospective customers, and by showing credibility and competence!

How will get they get warmed up to me? 23.04.2021

It’s tempting to stick to “low hanging fruit” and deal with those customers who already seem interested in doing business with us. However we can raise our results and our quality of life by taking the initiative to guide people through a sales process that gets them “bought in” and “warmed up” to doing business with us.

Why are they holding back? 22.04.2021

Not everyone is ready to whip out their phones and send you that deposit to secure your services. That’s because there’s a natural process of sales aversion and sales resistance that people go through. Not everyone likes to be “sold” or hassled even when they have a genuine need!

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