Tavershima Ayede
Sales For The Nigerian Business Person: The Sales and Marketing Blueprint
Sales and Marketing Talk with Taver: The Nigerian Business Blueprint. Get straight-to-the-point advice to boost your sales and grow your business in Nigeria. Are you tired of generic sales tips that don't apply here? I give you practical, strategies for the challenges and opportunities of the Nigerian market. From building strong relationships to handling tough conversations, each episode has lessons you can use right away. Whether you're a startup founder, or a seasoned expert, you'll find the tools and inspiration here to succeed. Don't just listen—start selling.
Author
Tavershima Ayede
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
Common perspectives in communications 08.06.2021 12:18
Common perspectives in communications
Follow up after the event as well! 03.06.2021 25:13
Follow up after the event as well!
Listen first! What do they need? 28.05.2021 20:21
Listen first! What do they need?
Lateness and dressing again? 27.05.2021 14:05
Lateness and dressing again?
Why bother with being professional? 26.05.2021 16:06
Why bother with being professional?
Case management methodology 25.05.2021 16:57
Case management methodology
Communicate clearly to be professional! 24.05.2021 22:02
Communicate clearly to be professional!
Questions will help bring about the solution! 21.05.2021 23:41
Questions will help bring about the solution!
Professionalism - Dress and Punctuality! 19.05.2021 19:35
Professionalism - Dress and Punctuality!
Professionalization of the Nigerian Wedding &Event Industry 14.05.2021 23:43
Professionalization of the Nigerian Wedding &Event Industry
No one wants to be sold but everyone has a need! 11.05.2021 11:09
No one wants to be sold but everyone has a need!
Professionalism 10.05.2021 14:25
Professionalism
Innovation in product and service delivery 09.05.2021 13:48
Innovation in product and service delivery
Marketing and innovation 07.05.2021 7:53
Marketing and innovation
What’s the purpose of a business anyway? 06.05.2021 12:20
There’s more to the money, social impact and the sense of personal growth and development that we get from running a business. There’s something more fundamental to the equation!
Professionalism, business communications and networking II 04.05.2021 7:44
These three are important because they give us not just internal focus, but an outward focus as well in dealing with our publics, stakeholders and customers. They are the basis of effective client relations.
Professionalism, business communications and networking? 02.05.2021 17:12
This trifecta is necessary for business growth!
How should you use your contracts? 01.05.2021 14:18
Contracts are best used as a map to lay out agreed outcomes, timeframes and obligations. Contracts can only be “protection” in an environment that regards the legal system and it’s protections. Also contracts can only be sufficient protection when the naira amount in question is worth the hassle of fighting over in court.
Trust and rapport rather than litigation! 30.04.2021 13:16
Regardless of the documents you signed at the contracting stage, resolving disputes would be made a lot easier between you and your potential customers if you have established a high degree of trust, Rapport, and you figure out exactly what it was that they need.
Questions will get you all the information that you need! 28.04.2021 8:20
Using questions when interacting with prospective customers will help you flesh out what they want, when they want it, the timelines you will be working with, what the general obligations are, and the level of cooperation you guys are expected to have to make everything pull through.
Dress to impress! And to be rightly addressed! 26.04.2021 11:37
How you and your business premises come across are important to how professional and credible you appear. Start the consultation process of right by making sure you have the right look.
Are you sure you guys are on the same vibe? 25.04.2021 10:58
It’s important when first meeting with prospective customers to find out if they have a need that you can meet in the manner and style that you can deliver it. If you don’t do this, you might run into issues later on.
Do you trust me? 24.04.2021 15:21
Trust is essential to greasing the wheels of business! How do we establish trust? By building commonality with our prospective customers, and by showing credibility and competence!
How will get they get warmed up to me? 23.04.2021 11:28
It’s tempting to stick to “low hanging fruit” and deal with those customers who already seem interested in doing business with us. However we can raise our results and our quality of life by taking the initiative to guide people through a sales process that gets them “bought in” and “warmed up” to doing business with us.
Why are they holding back? 22.04.2021 13:36
Not everyone is ready to whip out their phones and send you that deposit to secure your services. That’s because there’s a natural process of sales aversion and sales resistance that people go through. Not everyone likes to be “sold” or hassled even when they have a genuine need!
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