Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

Can excessive competition kill your business? And how do you differentiate yourself in a world where all goods and services are commoditized? Is brand differentiation better that setting yourself apart by how you handle sales, customer service, and other customer facing functions of your business? - audio from my Instagram reels and TikTok sessions.

The "rivalry effect" or "positioning" - Adventures in business theory - how to stand out from the competition.

How sales and selling skills can help with invetory management. You don't have to hold on to stock that the market has no appetitie for. Good sales practice will give you a read on market appetite, current trends and preferences with your customers and clients - audio from my TikTok and Instagram Reel videos.

The real reason why your business might be failing and the simple thing you can do to get back on course. Also why you don't need to be outgoing and have "personality" to be good at sales conversations and keeping customers happy - audio from my Instagram Reels and TikTok videos.

Do what you are passionate about and you'll never work a day in your life? Really?

Is a lack of capital killing your business? How about learning how to persuade investors and talk to potential customers and clients? These options will help your cash woes quite effectively. Capital from investors and from paying customers ought to ease your mind for a while - audio from my TikTok and Instagram Reels.

Good consulting cannot make bad business ideas work. The focus of your efforts in the early days of the business should be to get market validation. Are there people who think your idea is useful enough to pay for it? Once you answer this question, then you'll have some drive and data that a consultant can work with after you have brought them on - Audio from TikTok and Instagram reels.

Do you have to bring in a consultant or sales professional at the beginning of your business venture? Why would it be more profitable for you to validate your business idea first? - audio from my Instagram Reel and TikTok sessions.

How will you know if people like your products or your services? You ask them in simple conversations after the purchase. Call, email or text to see what they like and what could've been done better. This will help you know what to emphasize in future sales - audio from TikTok videos and Instagram reels from my accounts.

Do you have to be passionate about something before you run it as a business? Does turning your passion into a business guarantee that you'll have fun doing it always? - audio from my Instagram Reels and TikTok account.

What marketing channels are best for my product and services? More session summary from the NEST Project Business Development Session 2022 facilitated with Aiivon Tech Hub Abuja. Also the beginning of what should have been Q and A from the live session.

It's not a good idea to try and "time the market" when introducing a new product or service. The "perfect time" can only be figured out with hindsight. Do your homework and anticipate the best you can. Take market feedback and adjust on the fly - video posted on TikTok and Instagram Reels.

NEST Project Business Development Session 2022 - Aiivon Tech Hub Abuja

Ask the right questions before you launch the business - TikTok and Instagram Reel video

Is it tough doing business in Nigeria? or is the problem that we've delved into things we shouldn't?

Being proactive with customer success to create loyal clients. Video featured on the Instagram and TikTok short video platforms.

Who to court in business: DMUs, critical decision paths, and increasing your sales and profits!

Standard operating procedures and new fangled ideas to grow the business

Sales and macroeconomics - two sides of the same coin

Customer retention and customer service conversations VS qualifying conversations

TikReels - How to deal with impulsive clients and make sure you don't get into trouble

TikReels - Potential customers VS clients: what kinds of conversations should we be having?

TikReels What do you call a potential customer, and what’s the best way to deal with them?

If someone hasn’t done business with you yet and they are merely interested and looking into the thought of that, can we call them customers or clients?

Why offering “free” services isn’t always a bad idea, and how testing prototypes can help you sell better in the future.