Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

The Art of the Courtesy Visit: Why Face-to-Face Still Wins

21 Years of Sales Mastery: Lessons in Systems with Mr. Femi

How to Shorten Your Sales Cycle and Close Deals Faster

Why Your WhatsApp Messages Are Being Blocked: The Truth About Business Spam

Networking for Growth: Why Your Business Intro Isn't Working

I was catching up with a former client recently, a professional in the real estate space and I noticed something that a lot of you are probably struggling with right now. He was spending all his energy trying to convince people why they should buy property. He was running from pillar to post, trying to explain the benefits of real estate as a hedge against inflation to people who hadn't even e...

​Are you tired of feeling like you're "chasing" your clients? In Nigeria, when we talk about follow-up, it often sounds like desperation. We're calling Monday, Tuesday, Wednesday, and Thursday, hoping something sticks because we're afraid of losing the deal. But here is the truth: if you are in the follow-up game, you are already on the back foot. ​In today's episode, I&#...

If you've been following this podcast, you know we are obsessed with one thing: revenue. We're always calling for the money to come, and were usually focused on how to find that next new customer. But today, I want to talk about something that often gets lost in the hustle - customer retention! We spend so much time, energy, and money on ads and networking to bring people through the door....

Hello everyone! Im coming to you today from a very full, very noisy house. Its a public holiday here, the kids are watching cartoons, and the energy is high, but the show must go on!  Today, I want to talk about a trap I see so many small and medium-sized businesses falling into: Brand Advertising. We all see the big players like Coca-Cola and Mercedes-Benz running beautiful ads that dont necessar...

It is midnight, the kids and my wife are finally asleep, but I couldnt go to bed without sharing this. Ive been talking with a salesperson, lets call her "Cinderella", who is stuck in a trap that many of you are currently in. Shes selling technical equipment, and every time a customer tells her shes "too expensive," her first instinct is to drop the price.  She went from 5.5 mi...

Hey everyone, Im back! You might hear some basketball and school noise in the background of todays episode, but I couldn't wait any longer to get this message out. Ive been away for a few days migrating everything to my new device, a massive 8-inch "phablet." My wife and kids think its hilarious that Im holding a tablet to my face to make calls, but honestly, with my eyesight changin...

If you're a founder, a CEO, or a professional salesperson and you're feeling frustrated because your leads seem "unserious," I need you to hear this: Most of them ARE unserious.  We have this wrong expectation that if we talk to 100 people, 50 or 60 should buy. But look at the data - depending on who you ask, only about 3% to 7% of people are actually "in market" and re...

Yesterday on the radio show, I had a really interesting conversation with a caller named Stanley about something every single one of us needs to master if we want to sell well: our USP. Whether you call it a Unique Selling Point, a Unique Selling Proposition, or as our American friends say, a Unique Value Proposition, it's the key to your business growth. Are you just guessing why people do bu...

Hey everyone, are you tired of chasing prospects who never actually buy? We've all been there spending weeks talking to 20 people only to find out 19 of them were just "curious" or doing research. If you want a "heavy" bank account instead of an "anorexic" one, you need to change how you filter your leads and talk to potential customers and clients. We talk a lot...

I see it all the time. A business owner is struggling, sales are down, the "vibe" is off, and the bank account is looking thin.  Suddenly, they get a "brilliant" idea: This business is just too hard. I'm going to start a new one! Ill move from soap making to cashew farming, or from corporate gifting to web design. I had to be blunt with "King David" (the subject o...

Hey everyone, I recently had a deep dive with a listener I'll call "King David" (not his real name). He's the firstborn son stepping into his family's beauty products business, trying to help his father, "King Solomon" (also not his real name) navigate a tough season. Like many of you, David's first instinct was to ask: How do we raise capital effectively and ef...

In this final installment of our three-part series, we dive deep into the world of troublesome clients and the traps even experienced sales professionals like "Fresh Prince" (not his real name!) fall into. We look at the "quote-quote-quote" game where you send multiple invoices only to hear its "too expensive" and why this happens when you fail to use a proper convers...

Welcome back to part two of our three-part series on tackling poor sales performance. If you're an employee or salesperson struggling to hit your monthly targets, you're in the right place. Today, we're continuing our case study with "Fresh Prince," (not his real name) who sells roofing sheets in Lagos. He's been worried because he hasn't closed a deal in three months...

I'm back to kick off a brand-new three-part series on a topic that hits home for many: dealing with poor sales performance. I recently heard from a listener I'm calling "Fresh Prince," (not his real name) a salesperson in Lagos who has been struggling to close deals for three months. It happens to the best of us, but as a "business doctor," I know we have to diagnose th...

Today, were diving into a real-life case study with a listener named Idara, who is building a perfume business. We had a great chat on WhatsApp about how to stop waiting for a "savior" or an expensive consultant and start using the tools already in your pocket. If you've been ignoring that colorful floating icon in your WhatsApp, youre missing out on Meta AI (or the Business Assistan...

Stop waiting for the perfect moment, the fancy studio, or a 2 million naira budget to finally launch that podcast. I'm telling you right now: you can start today, for free, using nothing but the phone you're holding in your hand.  I've recorded over a thousand episodes on everything from iPhones to "toy" Nokia phones. You don't need crisp, professional audio to grow your business; you need exposur...

Today, Im sharing a real-life case study involving a client I'm working with in the solar industry. Let's call her Cinderella (not her real name).  She's been crafting a high-stakes proposal to take an entire estate off the grid, and we've been refining it to make it less salesy and much more conversational. The secret sauce we are using is the SPIN selling framework:  Situation: S...

Are you tired of sending out proposals only to be ghosted? Are you frustrated because youre spending hours on presentations and quotations for people who don't even have the budget to buy from you? Today in the Oracles Chamber, we are talking about a senior-level shift in how you qualify prospects. I was speaking with a top-tier sales professional, lets call her Cinderella (not her real name)...

I've been having some intense conversations lately with a client in the software space, and it reminded me of a trap so many founders and entrepreneurs fall into: the Reach Trap. As a sales coach and business development consultant, I live in a world governed by revenue and conversion. But too often, I see marketing professionals high-fiving each other because they got 5 million impressions on a c...

Stop management by WhatsApp. I see it everywhere in the Nigerian business scene - founders, CEOs, and managers blasting angry messages into group chats because a project is behind. You might feel an emotional release from "ranting," but here is the truth: your team is ignoring you. They see the first two lines, close the app, and go back to their own priorities while you think you've...