Sales By You

When a consulting deal falls apart, most founders rewind the 45-minute sales call. Did I price it wrong? Did I miss a question? Should I have answered that differently? But here's the thing — by the time you're on that call, the deal has already been won or lost somewhere else. In this episode, Celina breaks down the three stages where consulting deals actually stall: your messaging, you...

You already know what to do. So why aren't you doing it consistently? In this episode of Sales by You, Celina breaks down the real reason consulting firm founders stall on their business development activities, and it has nothing to do with strategy. It often often down to executive function: your brain's ability to plan, initiate, and follow through when no one's making you and the...

In this episode of the Sales by You podcast, Celina breaks down the three lead generation channels that give independent consultants real, controllable pipeline — and explains why the thing most consultants rely on most (social media) isn't actually lead gen at all. If you've been posting consistently and wondering why the clients aren't coming, this episode is going to reframe how...

In this episode of the Sales by You podcast, Celina gets real about the pressure that comes with putting everything on one big moment — the speaking engagement, the launch, the referral you're counting on — and why that approach  puts your business at risk. It's not that the big moments are bad. It's what's missing around them. You'll learn: Why relying on high-stakes, one...

In this episode of the Sales by You podcast, Celina walks through three real client scenarios — an educational consultant, a communications consultant, and a creative consultant — all putting in serious effort, all frustrated by the same thing: not enough clients coming in consistently. The problem isn't their expertise. It isn't their sales calls. It's what was missing underneath t...

In this episode of the Sales by You podcast, Celina talks about three things you need to remove from your marketing and sales process to create predictable revenue. Instead of chasing more leads, she explains why simplifying your offer, reducing over-reliance on one-to-one selling, and eliminating friction are the real first steps to consistent growth. You’ll learn: Why simplifying to one person,...

In this episode of the Sales by You podcast, Celina talks about how consultants can unintentionally become the bottleneck in their own sales growth. She explores how relying heavily on personal networking, one-to-one conversations, and relationship-based selling can cap revenue and create unpredictability. Celina shares how to recognize when your calendar is functioning as your sales system—and wh...

In this episode of the Sales by You podcast, Celina talks about why consultants struggle with inconsistent clients—even when their marketing looks polished on the surface—and the three foundational shifts that create steadier revenue and a healthier sales pipeline. You’ll learn: How to choose the right-sized sales strategy for a consulting business Why you need a four-part path to turn leads into...

Most consultants know what they should do in sales—but knowing and doing are two different things. In this episode, I break down the three critical shifts one client made that transformed her sales process from rushed and inconsistent to intentional and effective. She went from giving away prices in DMs to qualifying prospects properly. From hoping every call would close to trusting that not every...

In this episode, Celina talks about what to do when referrals slow down and you need a more stable approach to generating clients. She explains that there are two critical groups to focus on: people who already know you (your existing network) and people who don't know you yet (new audiences). Many consultants assume they've exhausted their existing network, but 95% of the time, there&ap...

Go to liworkshop.com to register for the LinkedIn Client Attraction Masterclass Sep 29-Oct 1.  In this episode of the Sales by You podcast, Celina talks about how to effectively re-engage with your existing LinkedIn network to spark meaningful conversations and potential client relationships. As fall begins, it's the perfect time to reconnect with warm leads who already know you, rather than...

In this episode of the Sales by You podcast, Celina talks about the power of self-image and how it directly impacts your ability to hit your business goals. She challenges listeners to reframe failure, reflect on internalized cultural and professional baggage, and adopt the mindset of someone who already achieves their goals. How cultural, workplace, and entrepreneurial challenges shape your self-...

In this episode of the Sales by You podcast, Celina talks about how to avoid LinkedIn burnout while still getting results. She explains the two main types of burnout—spending too much time on the platform (with or without results)—and shares a focused, constraint-based approach to make LinkedIn both productive and enjoyable. Listeners will learn: The 3x3x3 rule for daily LinkedIn engagement using...

In this episode of the Sales by You podcast, Celina talks about why LinkedIn stands out as the ultimate platform for generating high-quality business leads. She outlines eight key reasons that make LinkedIn an essential tool for consultants and service providers, from its powerful search features to its unmatched potential for relationship-building and thought leadership. Listeners will learn: How...

In this episode of the Sales by You podcast, Celina talks about the timeless dilemma faced by solo consultants and service providers: should you name your business after yourself or create a separate brand name? Drawing from her personal journey of rebranding five times, Celina unpacks the emotional and strategic decisions behind each name change, culminating in her latest evolution to “Connect an...

In this episode of the Sales by You podcast, Celina talks about how structuring your business effectively is key to making time for consistent sales and marketing. She introduces five essential areas of business that must be managed to avoid burnout and ensure sustainable growth. Celina walks listeners through how to balance these categories so marketing and sales efforts can thrive. Listeners wil...

In this episode of the Sales by You podcast, Celina talks about how to get more likes and comments on your LinkedIn posts by understanding how content visibility really works on the platform. She breaks down the three key stages someone must go through before engaging with a post and offers five practical strategies to boost post performance. Why keywords are critical for getting your posts in fro...

In this episode of the Sales by You podcast, Celina talks about what to do with your LinkedIn company page —a question she gets asked often by consultants and service providers. She breaks down the key differences between the personal profile and the company page, how each interacts with the LinkedIn community, and offers clear advice on when to focus your efforts (and when not to). In this episod...

In this episode of the *Sales by You* podcast, Celina talks about how to turn LinkedIn connections into actual clients. Many people struggle to bridge the gap between making a connection and securing a sale. Celina walks through a simple three-step process to help you create meaningful engagement that leads to business growth. Three key takeaways: Visibility matters: Your ideal clients need to kno...

In this episode of the Sales by You podcast, Celina talks about how much time consultants and service providers should spend on LinkedIn. She breaks it down into three different goals and explains how your LinkedIn activity should align with what you're trying to achieve in your business. In this episode, you'll learn: How to determine your LinkedIn goal—whether it's maintaining a g...

In this episode of the Sales by You podcast, Celina explains what LinkedIn outreach is and how it will boost your lead gen despite its inherent challenges. You will learn: The 3-steps to LinkedIn outreach The impact of combining content with outreach efforts. The benefits of doing outreach despite the 3 primary challenges it presents Download the 25 DM Templates to Take Leads into Clients on Linke...

In this episode of the Sales by You podcast, Celina talks about the #1 reason your sales calls aren't converting to clients and what you can do to improve your conversion rate. She emphasizes the importance of preparation similar to that of athletes and musicians before their performances. Here’s what you’ll learn: Targeting: How specific, aligned marketing can filter out the wrong prospects...

In this episode, Celina talks about leveraging your existing network to uncover new business opportunities. She emphasizes the importance of proactive outreach to four specific groups to generate leads and strengthen connections. She underscores the strategy of treating outreach as hosting a party—make a list, send invites, and follow up, simplifying the process to make it less daunting and more a...

We all want people “popping” into our DMs saying, “I want to work with you.” And this recently happened to someone I know. They received a DM asking about details of one of their service offerings. Wowza! The dream. Right? When I learned how they responded to the inquiry, I was shocked. In this episode, I present two ways you can respond to a DM asking about hiring you. I’ll share the pros and con...

Is a 15-minute call, ever really 15-minutes? Whatever you call them: Consult call. Sales Call. Fit call. Coffee chats. Intro call... What is the purpose of offering such a short-lived call? In this episode, I talk about why people offer 15-minute calls vs. 30 or 60-minute calls. I'll share when it might be a good idea to offer them - and why more often than not, I don’t think they’re useful....