Sage Up With Pritika Loonia

What does it actually take to build a brand that survives the modern internet? In this episode, we sit down with Ankit, a seasoned marketing agency founder, to pull back the curtain on the messy, unglamorous reality of Indian business. Ankit Saraf is the Founder of Meraqi Digital, one of Eastern India's leading and fastest-growing independent digital marketing consulting agencies based in Kolk...

In this insightful episode, marketing data expert Sharad Lunia breakdowns how early-stage and established brands can optimize their ad spend and retail strategies using consumer purchase intelligence. Shifting the focus from broad targeting to absolute efficiency, the discussion highlights why most of India's discretionary spending is concentrated within a tight 5% consumer pool and how brands...

इस वीडियो में हम चर्चा करते हैं कि बच्चों की लगातार तुलना करने का उन पर क्या असर पड़ता है और यह उनके बड़े होने पर कैसे प्रभाव डालता है। जब बच्चों को तुलनात्मक स्थिति में रखा जाता है, तो इससे उनमें "inferiority complex" विकसित हो सकता है क्योंकि उन्हें लगता है कि उनकी सराहना नहीं की जा रही है। हम "positive parenting" और "psychology" के दृष्टिकोण से "mental health&...

In this episode of Sage Up With Pritika, Pritika Loonia sits down with Aryan Tripathi for an insightful agency guidebook on how to close premium clients. They delve into the nuances of client relationships, performance strategies, and the long-term vision for building a successful agency.* Understand the difference between clients motivated by money versus those seeking a good working "vibe.&...

Today’s guest is Vikram Khinwasara, co-founder of The Yellow Straw. Instead of chasing a flashy or futuristic idea, he chose a category so common that most people had stopped seeing opportunity in it. In this episode, we explore how he looked at a familiar product through a very different lens and built a brand around trust, consistency, and scale. What you can expect from this episode:1. How hidd...

Nishant Agarwal is the visionary Co-Founder and Director of Austin Plywood, a brand that has redefined India's interior infrastructure industry through high-quality premium products. Under his leadership, Austin Plywood has transformed from a humble Kolkata-based operation into a nationwide empire. Known for its unwavering commitment to eco-conscious manufacturing and sustainability. What you...

Aryan Tripathi, Founder of Adymize breaks down the exact system he uses to build and scale D2C brands on Meta from finding your winning customer persona to running ads that actually convert. If you're a founder, marketer, or someone trying to figure out why your ads aren't working, this one is for you. What you'll learn:→ The #1 mistake new D2C founders make (and it's not what you...

Ever wondered if period pain is actually normal, or if we’ve just normalized it? 🤔 In this candid conversation with Dr. Suchitra Jain, we dive deep into women’s health, from periods, PCOD, and pregnancy myths to the everyday struggles no one talks about. From tampons vs. menstrual cups, to why acne shows up right before your cycle, to the hidden truths about PCOD and pregnancy risks, this episode...

From everyday overthinking and constant restlessness to clinical anxiety that quietly affects work, relationships, sleep, and self-worth, we break down what anxiety really is and what it is not. Dr. Garg explains why anxiety is rising so sharply today, how our mind and body stay stuck in survival mode, and the subtle signs people often ignore for years. We talk about panic attacks, health anxiety,...

Prashakha Solanki is a clinical psychologist who works closely with individuals and couples dealing with emotional and relationship challenges. In this episode, we have an honest conversation with her on infidelity, why it happens and how people justify cheating to themselves. We talk about emotional vs physical cheating, guilt, denial, and the psychological patterns behind betrayal. The discussio...

Snehal Saraf is an experienced psychologist from Kolkata, trained in Counselling Psychology from TISS Mumbai. She works with individuals, couples and families, helping them navigate anxiety, relationships and major life decisions with clarity and self-awareness. Her style is warm, practical and deeply reflective. In our conversation, we broke down arranged marriage into simple, real-life pointers:...

Mayank Bindal, Snap-E Cabs ke founder hai, jo ki ek EV-only cab company hai jise unhone scratch se banaya hai, aur iske 1000 se jyada ev cabs aap kolkata aur delhi jaise sehro mein dekh sakte ho. IIs ep hum janenge kya ev charging stations ka business petrol bunk ke business ko replace kar sakta hai? Pehle 1000 customers kaise milte hai, scaling secrets and mindset! Connect With Mayank -https://ww...

Why does a house full of celebration turn tense within weeks of a wedding? That’s the question we explore with Kolkata-based psychologist Prachi Rathi, who has spent years helping families decode this exact shift. In this episode, we break down:• What changes inside a mother the moment she becomes a saas• The emotional shock a new bahu faces after the honeymoon phase ends• How unspoken expectation...

Watch this episode on Youtube - https://youtu.be/IqXP_NuZ2_E Vivek Bajaj is the co-founder of StockEdge and ElearnMarkets, two platforms that have made stock-market education accessible to millions of Indians. A Chartered Accountant, Company Secretary, and IIM Indore graduate, he’s spent over two decades in trading, derivatives, and financial education. Through his companies, he’s helped everyday...

Deepak Bhati, Co-founder of DigiWhistle, has worked with over 300 brands, from top fintech giants to lifestyle startups- helping them crack the influencer marketing code. In this episode, we go deep into the creator economy, the truth about brand deals, and what it really takes to grow as a modern-day influencer. We talk about– How brands actually choose creators– The future of influencer marketin...

Dolly Jain ek aisi kalakaar hain jinhone saree draping ko ek profession, ek identity bana diya. From Bollywood icons like Deepika Padukone aur Priyanka Chopra, to Ambani shaadiyan, unki kala ne har stage par chhaap chhodi hai. Is episode mein, aap dekhenge kaise unhone ek simple skill ko apna empire bana diya, aur kya cheezein unhe alag banati hain. Aap sunenge unke celebrity experiences, backstag...

Devi Prasann Goyal ek aise leader hain jinhone scaffolding jaise commodity business ko ek national brand banaya. Iske alawa, CanWinn Foundation ke through lakhon parivaron tak affordable healthcare aur rozgaar pahunchaya. Is episode mein, aap dekhenge kaise unhone apne values ko business, family aur social service ke saath balance kiya, aur ek businessman se society-builder ka safar tayar hua. Aap...

Businessman, meditator, truth-seeker - Surendra Sethia ji has spent his life balancing two seemingly opposite worlds. From decades of leading successful businesses to now fully immersing in spirituality, he carries a rare wisdom that blends practicality with deep inner clarity. A follower of Jain philosophy, yet someone who speaks to the modern mind - today, we’re not just talking about dharma or...

Srish Agrawal is a serial entrepreneur and angel investor based in Kolkata. He’s the driving force behind A1 Future Technologies and creative ventures like Logo Design Team and AnimatedV. Beyond building businesses, he helps shape them. He is a partner at Seeders VC, where he identifies and backs promising startups, especially in branding, marketing, and digital transformation. Known for his optim...

Narendra Shyamsukha ek visionary educationist aur ICA Edu Skills ke Founder hain, ek aisi skilling company jo Bharat ke har kone tak youth ko job-ready banane ka kaam kar rahi hai. Chartered Accountant banne ke baad unhone apni zindagi ka mission banaya – “employability” ko har student tak pahuchana. 20+ saalon mein, unke leadership mein ICA ne lakhs of students ko accounting, finance, IT aur soft...

In this episode, I sit down with Suyash Saraf, co-founder of Dot & Key, one of India’s fastest growing skincare brands that turned fruit powered actives into a household name. We talk about how Dot & Key started in Kolkata and grew into a major player aiming for even bigger milestones. Suyash opens up about what it takes to build a D2C brand in a crowded beauty market, why pricing strategy...

Alkesh Agarwal is a serial entrepreneur known for scaling unorganised sectors with structure and systems. His trophy manufacturing business alone produces over 2 million trophies every month, a number that sounds almost unreal. But that’s just one of many ventures he has built across industries where systems were broken but potential was massive. Today, he’s also an active investor and startup men...

Sagar Daryani, Wow! Momo Foods ke Co-founder aur CEO hain, ek aisa Indian QSR brand jise unhone college ke 3rd year mein shuru kiya tha, aur aaj ye ₹3000 crore se zyada ki valuation par khada hai. Unke brands Wow! Momo, Wow! China aur Wow! Chicken aaj more than 700 outlets tak expand ho chuka hai, aur unhone franchise, FMCG frozen foods aur instant noodles jaise verticals mein bhi successful entry...

Full Episode Here - https://youtu.be/8RS7uhEwxPo   Dr. Sachin Verma ek renowned dermatologist aur cosmetologist hain, jinhone apna career asst professor ke roop mein Manipal Medical College se shuru kiya. Uske baad wo Apollo Hospitals, Kolkata mein chief consultant aur HOD (Dermatology) rahe 15 saalon tak. Aaj wo apna khud ka Skinvita Clinic Kolkata mein successfully chala rahe hain. Inhe Economic...

Dr. Muni Adarsh Chandra ji ek spiritual scientist hai jinhone 2-2 phd ki hai aur diabetes reversal mein world record banaya hai, Aaj jab stress, confusion aur bechaini har kisi ke jeevan ka hissa ban chuki hai, Muni Adarsh is episode mein batate hain ki kaise hum apni atma ki clarity se life ke har area mein balance wapas laa sakte hain. Agar aapko bhi spirituality ko ek logical aur healing lens s...