SaaSy as Fuck Podcast

Episode Summary: Hosts Jon McGreevy and Alex Radford sit down with Master Inbox founder Abdul Mukati to explore the journey of launching a B2B SaaS product. They dive into the importance of identifying the ideal customer profile, gathering real insights, and validating ideas before scaling. Abdul emphasizes the power of founder-led growth, content creation, and strong sales strategies to drive tra...

Episode Summary: This episode flips the script as Jon interviews his cohost, Alex Radford, about his journey from “muggle to wizard” in SaaS and how video marketing shaped that path. They break down the role of video in B2B SaaS, from explainer videos to TikTok-ready shorts, and debate quality versus quantity in today’s content-heavy world. Alex opens up about how AI is changing video production,...

Episode Summary: In this episode, Alex puts cohost Jon McGreevy on the spot to unpack one of his favorite topics: positioning strategy. They break down why positioning makes or breaks SaaS products, the traps founders fall into, and how AI is reshaping discoverability in marketing. Jon shares his five-step blueprint for creating positioning that sticks, explains the difference between real differe...

Episode Summary: In this episode, Rob Kaminski, co-founder of Fletch, joins the show to discuss the importance of effective positioning and messaging for B2B startups. He dives into how to create engaging infographics for LinkedIn, the value of open-sourcing ideas in consulting, and the concept of minimum viable positioning. Rob shares insights on building trust through transparency with clients a...

Episode Summary: Jon and Alex speak with Nicola Wynn from Podia about the dynamic world of content marketing. They cover the strategic use of AI, the critical importance of building an email list, and the common mistakes people make with lead magnets. Nicola shares insights on how Podia supports creators and emphasizes the value of embracing failure as a key part of the creative process. The episo...

Episode Summary Jon and Alex are joined by Stuart, the founder of SassyDB, to discuss his entrepreneurial journey. Stuart shares his transition from the world of screen printing to founding a SaaS company. He details the challenges of being a solo founder and the emotional impact of startup life. They explore the critical role of user feedback in guiding product development and feature prioritizat...

Episode Summary: * Jon and Alex speak with James about cold email outreach. * James explains Hunter’s analysis of over 11 million emails sent in 2024. * He shows why 61 % of decision makers still prefer email over other channels. * He reveals that 95 % of cold emails land in spam. * They cover why open rates mislead and why reply rates matter more. * They discuss targeting small lists and deep per...

Episode Summary: In this episode of SaaSy as F**k, Jon McGreevey interviews Anthony Eden, founder and CEO of DNSimple. They discuss Anthony's journey from being a CTO to starting his own company, the challenges of running a tech business, and the importance of solving real problems. Anthony shares insights on customer acquisition, ethical business practices, and the significance of maintaining com...

Episode Summary: Jon and Alex engage in a compelling conversation with Alefiya Khoraki, co-founder of Nomad's Marketing, exploring the transformative power of conversion quiz funnels. Alefiya distinguishes between conventional personality quizzes and strategic conversion quizzes designed specifically for sales. Highlighting her innovative approach, she shares insights from her extensive research a...

Episode Summary: In this conversation, pricing expert Garrick Van Buren discusses the intricacies of pricing strategies in the SaaS industry. He emphasises the importance of understanding customer value, common pricing mistakes, and the necessity of conducting thorough customer research. The discussion also highlights the challenges founders face in pricing their products and the significance of v...

Episode Summary: In this episode of 'SaaSy as F**k', hosts Jon McGreevy and Alex Radford welcome Kamil Rextin, founder of 42 Agency. The conversation explores Kamil's humorous approach to agency culture, his journey from a writer in Pakistan to a successful agency founder in Canada, and the evolution of his agency's focus from SaaS to exploring new markets. They discuss the importance of sales in...

Episode Summary In this episode of Sassy as F**k, Jon McGreevy speaks with Federico Jorge, founder of Stack Against, about his journey in copywriting, the evolution of comparison pages, and their significance in the SaaS industry. Federico shares insights on the benefits of comparison pages for SEO and lead generation, as well as the challenges of using AI in copywriting. The conversation emphasiz...

Episode Title : The Strategic Power of a Fractional CMO Episode Summary : In this engaging conversation, Jon, Alex, and Marc delve into the critical role of a fractional CMO in today's marketing landscape. Marc Bitanga clarifies the distinct position of a fractional CMO compared to traditional consultants and agencies, emphasizing its strategic, executive-level nature. The discussion underscores t...

Episode 5 part 2 Show Notes Episode Title : LinkedIn Sagas, SaaS Pricing & The AI Revolution (Alternative Titles): * From Small Talk to Big Issues: The Podcast Evolution * Navigating LinkedIn: Personal Stories and Insights * SaaS Deep Dive: Pricing, Targeting, and AI * AI, Creativity, and the Future of Expertise Hosts: Alex Radford & Jon McGreevey Episode Summary: Continuing their conversation, Al...

Episode Summary: In the first part of this episode, hosts Alex Radford and Jon McGreevey reflect on their three-year journey with the "SaaSy as F**k" podcast. They delve into the emotional impact of discovering another podcast imitating their name and logo, discussing the challenges of plagiarism in creative fields and how it fuels their motivation. The conversation then shifts to the world of soc...

Join us as we chat with with Jen Igartua. We kick things off by exploring Jen's unique and humorous approach to content on LinkedIn, challenging the platform's typically serious tone and discussing the importance of authenticity in professional settings. Jen shares insights from her journey as CEO of GoNimbly, delving into the critical role of Revenue Operations (RevOps) in aligning sales, marketi...

In this fun chat, Joel Klettke, a renowned SaaS copywriter, discusses the importance of standing out in the crowded field of copywriting, particularly in the B2B space. He shares insights on the common fears that hold businesses back from being innovative and how to break free from clichés in copywriting. Joel also recounts his personal journey into the world of copywriting, the founding of Case S...

In this engaging conversation, Jon and Jane Portman discuss the multifaceted journey of building a SaaS business while balancing personal life. Jane shares her experiences transitioning from a UI/UX consultant to co-founding User List, an email automation platform. They explore the challenges of slow growth in the SaaS industry, the importance of niching down, and the realities of technical hurdle...

Episode Summary: After 18 months, Alex Radford and Jon McGreevy have returned, brimming with the usual SaaS and a dash of nostalgia. In this comeback episode, they chat candidly about what they've been up to, the evolution of their careers, and the future of SaaSy as F**k. Expect laughs, tangents, and a peek into their renewed vision for the podcast. Highlights: 00:00 - 03:30 | Technical Chaos: Af...

SaaS copywriter Gill Jones joins us to discuss story-driven copy, the pros and cons of being a copywriter with ASD, and her hatred of cruises. Follow her on Twitter Visit her website This is our last episode for a while, as we focus on other projects, but we hope to be back towards the end of the year! This is a public episode. If you would like to discuss this with other subscribers or get access...

For the first episode of a new season, we're joined by inbound marketing expert—and host of the Tiny Marketing podcast—Sarah Noel Block. We discuss inbound marketing, coping with small marketing budgets, and her journey into freelancing. Check out her work here: https://www.sarahnoelblock.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to...

In the final episode of Season 1, we're joined by Peter Loving, Senior Product Designer at UserActive. We chat about his journey from designing physical products to digital products, common UI and UX mistakes, and the future of SaaS. Show notes: UserActive - https://www.useractive.io/ Todoist - https://todoist.com/ Notion - https://www.notion.so/ This is a public episode. If you would like to...

In the latest episode of SaaSy as F**k, we chat all things AI with TagTeam AI founder CK Lee. We discuss his globe-trotting history, how he first founded TAGGUN, and how that turned into Tagteam AI. AI is a big buzzword nowadays, so it was great to get CK's honest feeling about AI's potential for helping businesses (and probably not killing us all). Key talking points: Can CK's rece...

After a short break from the podcast, we return with a brilliant and inspirational interview with copywriter and Terrain.io founder Eman Zabi. We discuss building and growing a no-code SaaS, the importance of accessibility, and much more! Show notes:  Adventurers Playlist – https://adventurersplaylist.carrd.co Terrain – https://www.knowtheterrain.io The Scribesmith – https://www.thescribesmith.com...

In episode 6 of SaaSy as F**k we talk to Josh Garofalo who is not only a market-leading SaaS copywriter, but also a big part of Jon's origin story.  We also hear how Josh wrote his first sales letter—to his mum—to convince her why she should buy him a Nintendo 64. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saasyasf...