Ben Murray
SaaS Metrics School
Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS and AI metrics, finance, and accounting tactics that drive financial transparency and improved decision-making. Ben’s SaaS metrics blog consistently rates a 70+ NPS, and his templates have been downloaded over 100,000 times. There is always something to learn about SaaS and AI metrics.
Author
Ben Murray
Category
Podcast website
Latest episode
Jul 2, 2026
Where to listen?
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Episodes
Growing vs. Scaling? You Must Know the Difference 06.05.2025 4:13
In episode #280, I just listened to a business podcast and must share the concept of growing versus scaling. This is such a critical concept for SaaS operators to understand. - Growing - Scaling - Metrics to measure Join our SaaS community. https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Subscribe to Ben's SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page G...
What Metrics to Track from 5 to 10M ARR 30.04.2025 2:38
In episode #279, I’m tackling the metrics to track in your SaaS journey. One you pass 5M in ARR , a SaaS CFO can do a lot with your operational and financial data. - Use my 5 Pillar SaaS Metrics Framework - Pillar 1 Growth - Pillar 2 Retention - Pillar 3 Margins - Pillar 4 Financia Profile - Pillar 5 Efficiency - Should we segment? Retention Bootcamp: https://www.thesaasacademy.com/offers/Q2uE6U2B...
What Metrics to Track from 3 to 5M ARR 29.04.2025 4:13
In episode #278, I’m tackling the metrics to track in your SaaS journey. One you reach the 3-5M ARR range, things can get really interesting with your financial profile and metrics. - Use my 5 Pillar SaaS Metrics Framework - Pillar 1 Growth - Pillar 2 Retention - Pillar 3 Margins - Pillar 4 Financial Profile Retention Bootcamp: https://www.thesaasacademy.com/offers/Q2uE6U2B/checkout 5 Pillar SaaS...
What Metrics to Track from 1 to 3M ARR 25.04.2025 4:17
In episode #277, I’m tackling the metrics to track in your SaaS journey. Things start to take shape in the 1-3M ARR range. - Use my 5 Pillar SaaS Metrics Framework - Pillar 1 Growth - Pillar 2 Retention - Are we concerned about our financial profile yet? Retention Bootcamp: https://www.thesaasacademy.com/offers/Q2uE6U2B/checkout 5 Pillar SaaS Metrics Framework: https://www.thesaascfo.c...
What Metrics to Track from 0 to 1M ARR 24.04.2025 5:42
In episode #276, I’m tackling a subscriber question who is just starting their SaaS journey. There are definitely some building blocks to put into place so you have no regrets later. - Selecting your accounting software - Who does the accounting? - Building your accounting foundation - Cash or accrual accounting - Tracking your bookings - What metrics to track? Be in the know! Join our SaaS commun...
You Must Define Your Type of Variable Revenue 12.04.2025 3:49
In episode #275, I’m sharing revenue insights from helping a lot of SaaS companies with their finances. You must clearly define your major revenue categories. Next, you must define your type of variable revenue. - The 6 major revenue categories - The types of variable revenue - Why this matters Be in the know! Join our SaaS community. https://www.thesaasacademy.com/offers/ivNjwYDx/checkout S...
Can the Large Software Incumbents Survive the Agentic AI Competitive Threat? 08.04.2025 4:34
In episode #274, I’m sharing some insight from a Mark Roberge talk in Tempe, AZ at PHX FWD. The software business is undergoing another major shift. In the 80/90’s it started with on-premise software, then ASP, then SaaS, and now AI. - Business model changes - What if agentic AI entered your space? - Siebel Systems - from top player to SaaS laggard Be in the know! Join our SaaS community. ht...
Don’t Believe the $5M ARR per Employee Hype 06.04.2025 4:48
In episode #273, I’m sharing some insight from a Mark Roberge talk in Tempe, AZ at PHX FWD. Should we believe the ARR per FTE hype? - Is my SaaS being left behind? - Should we believe the hype? - Current benchmarks for ARR per FTE Be in the know! Join our SaaS community. https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Founders Please Close Your Books On Time 26.03.2025 2:53
In episode #272, I address poor financial close practices. You must close your books on time to understand economic performance. - What day should your books be closed? - Insource or outsource accounting? - It’s not just cash performance Be in the know! Join our SaaS community. https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Billing Pauses Wreak Havoc on Your Revenue Retention 13.03.2025 4:14
In episode #271, I address a student question from TheSaaSAcademy.com. And that’s billing pauses. How should we handle this with our revenue retention calculations? - Let’s define a billing pause - Impact on your MRR schedule - Impact on GRR and NRR - Unpredictable revenue Be in the know! Join our SaaS community. https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Cohort Retention is NOT the Only Retention Method 25.02.2025 5:49
In episode #270, I address the methods of calculating your retention. Contrary to those social media posts, cohort retention is NOT the only way to calculate retention. I’ll tell you why. - The 3 retention calculations - What is cohort retention - What is aggregate retention - Segmentation Be in the know! Join our SaaS community. https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Am I a Software Co with Hardware or Hardware Co with Software? 20.02.2025 3:31
In episode #269, I address a question from a recent conversation with a founder who was starting a software/hardware play. You must understand your business model and the type of company that you are building. - Am I Software or Hardware? - What is my business model? - Have you defined your SaaS P&L? - What about people-powered revenue? Be in the know! Join our SaaS community. https://ww...
Should Rev Ops Report to the CRO or CFO? 19.02.2025 5:37
In episode #268, I address a debate that arose a recent SaaS CEO and CFO dinner in San Francisco. - What is Rev Ops? - CFO or CRO? Be in the know! Join our SaaS community. https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
What is the Purpose of an MRR Schedule and Why You Should Care 18.02.2025 3:56
In episode #267, I address the coveted MRR schedule. Done wrong, it causes a ton of headaches and can derail due diligence. - What is the MRR schedule? - Where do you source the data? - What systems house this data? Have you joined our SaaS community? https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Should I Count Payment Processing Revenue as ARR 04.02.2025 4:10
In episode #266, I address a reader's question about payment processing revenue. There are two key points. Recording the revenue on your P&L, and can I take ARR credit for this revenue stream? - The nature of your payment processing revenue - ARR credit - Gross profit Join my SaaS community to be notified of future training, webinars, templates, and more: https://www.thesaasacademy.com/o...
How to Calculate Services Backlog in Months 29.01.2025 3:36
In episode #265, I address one of the four key professional services metrics. I received a message from someone who read my blog posts about this metric. Let’s break down the steps and inputs. - Services backlog - Monthly burn number - Billable FTE’s Services Metrics: https://www.thesaascfo.com/how-to-effectively-manage-your-professional-services-team-with-metrics/
The Difference Between Booking Date and Revenue Start Date 23.01.2025 2:22
Episode 264 – The Difference Between Booking Date and Revenue Start Date In episode #264, I tackle a question from a SaaS CEO in Spain. They messaged me on LinkedIn about dates. Sales wants to record the contract on the execution date, and finance must begin revenue on the subscription start date. What’s the right process? - Bookings dates - Revenue on the P&L Have SaaS questions? Join our com...
How to Build Your Metrics Foundation in 2025 12.01.2025 6:31
In episode #263, I address the building blocks to your financial transparency. Tired of running financially blind? Know that you can do more with your data? - Why do we need this? - Chart of accounts - 4 key data sources - SaaS P&L - Technology - Training Free training on my process: https://www.thesaasacademy.com/offers/zz3ZR2WL/checkout In-depth course on SaaS Metrics: https://ww...
How to Size Your R&D Budget for Next Year 29.12.2024 4:31
In episode #262, I address 2025 planning and R&D investments. - Calculate your OpEx profile. - Factors influencing your R&D budget - Where to get your benchmark data Check out Ray's data at benchmarkit.ai
You Can’t Scale without Bookings Data 28.12.2024 4:13
In episode #261, I address the world of SaaS data. Bookings data is one of the biggest data mistakes that I see in SaaS. With this data, you can forget about understanding your GTM efficiency - What is bookings data? - Sources of bookings data - What if I’m self-service SaaS? Check out my post on the bookings report here: https://www.thesaascfo.com/the-saas-bookings-report/
When Should Your Hire a Fractional SaaS CFO? 27.12.2024 5:19
In episode #260, I address the world of fractional help. I’ll focus on the SaaS CFO but also share other fractional roles that I see in SaaS companies. - What ARR level should I hire a fractional CFO? - When should I hire a full-time CFO? - Fractional CFO or Interim CFO or part-time CFO - Outsourced bookkeeping - Other fractional roles My go-to firms for outsourced bookkeeping are at the bottom of...
Your SaaS Metrics Playbook for 2025 26.12.2024 5:34
In episode #259 I address the data and metrics required to scale your SaaS business. It’s no accident when SaaS companies achieve big ARR numbers. - Growth - Retention - Margins - Financial Profile - Efficiency Free training January 10th on my metrics playbook: https://www.thesaasacademy.com/pl/2148613448 SaaS Metrics Foundation course in February: https://www.thesaasacademy.com/the-sa...
How Much Are SaaS Companies Raising in Series C and D Rounds? 22.12.2024 3:10
In episode #258, I address fundraise sizes. Let’s break down common Series C and D round raises. - Series C round sizes - Series D round sizes - Sourced from TheSaaSNews.com Join my SaaS community for the latest data, trends, and templates: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
How Much Are SaaS Companies Raising in Series A and B Rounds? 21.12.2024 4:10
Episode 257 – How Much Are SaaS Companies Raising in Series A and B Rounds? In episode #257, I address fundraise sizes. Let’s break down common Series A and B round raises. - Series A round sizes - Series B round sizes - Sourced from TheSaaSNews.com Join my SaaS community for the latest data, trends, and templates: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
How Much Capital Should You Ask for in a Pre-seed and Seed Round? 17.12.2024 3:10
In episode #256, I address fundraise sizes. Let’s break down common pre-seed and seed round raises. - Pre-seed round sizes - Seed round sizes - Sources from TheSaaSNews.com Join my SaaS community for the latest data, trends, and templates: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
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