SaaS Connect - SaaS Partnerships & SaaS Leaders

In this episode of SaaS Connect , your host Sunir Shah, President of Cloud Software Association , speaks with Adrienne Coburn, Partner Program Manager at Shopify, and Brian Jambor, who at the time of this show was Head of Partnerships at Sendoso (he is now Head of Partnerships at Nacelle; see his LinkedIn profile for more info.) These two SaaS partnership leaders have built partnership teams from...

In this episode of SaaS Connect your host Simon Church, VP of Content at Cloud Software Association , interviews Asaf Fradkin, Head of Business Development & Partnerships at Monday.com, a work collaboration program. Monday.com has over 70,000 paying companies in over 140 countries across 200 business verticals, with over $80 million in ARR. Their partner program brings in 10% of their total re...

In this episode of SaaS Connect your host Sunir Shah, President of Cloud Software Association , speaks to Rohit Gupta, Partner Strategic Initiatives Leader at Amazon Web Services (AWS)—otherwise known as a partner hyperscaler—to get answers to the most pressing questions of prospective partners. The discussion centers around: The ISVs that are more successful than others. The roles of partners—for...

In this episode of SaaS Connect, your host Evan Radisic from Cloud Software Association speaks with Daniel Graff-Radford (CEO at Allbound ) and Danielle Moore (Director, Channel Marketing at SpaceIQ ) about what SpaceIQ did to transform partner engagement. Allbound is channel partner collaboration software and the tool that SpaceIQ uses in its partner program. In the year when Covid hit and things...

In this exciting episode of SaaS Connect your host Sunir Shah, President of Cloud Software Association , leads a discussion with Jay McBain, a Forrester Analyst, about what's in the future for the B2B #SaaS channel. McBain humbly calls himself an Analyst, but no one in the industry has spent so much time over so many years, with so much depth, talking to so many players. Included in this discussio...

In this episode of SaaS Connect your host Sunir Shah, President of Cloud Software Association , leads a value-packed discussion between Gabe Caldwell , Director of Partnerships at Formstack and Joe Ondrejcka , ISV Partner Account Manager at Salesforce. The conversation centers on the journey that Formstack took to take their Salesforce integration from level one to level 10, ultimately resulting i...

If there’s one podcast episode you don’t want to miss, it’s this one. Your host Sunir Shah, President of Cloud Software Association , interviews not one, but two of the best partnership executives to explain what it takes to get game-changing partners. Bill Wade is Founder and CEO of Company.com , a massive distribution platform reselling SaaS to over 100,000 SMBs. Drew Quinlan is VP of Strategic...

In this episode of SaaS Connect your host Evan Radisic, MD of Cloud Software Association , speaks with Matt Irving, Senior Manager of Global Partner Programs and Strategy at WP Engine. WP Engine boasts 6,000 global partners, grown with the 7-stage bow tie funnel framework they created, and which has driven around 50% of year-on-year growth for the company in the last 3 years. Irving takes us throu...

In this episode of SaaS Connect , your host Sunir Shah of Cloud Software Association , speaks with Asaf Fradkin, Head of Business Development and Partnerships of Monday.com. (If you haven’t heard of Monday.com, you obviously don’t frequent YouTube…) Monday.com built a $30M partners channel in less than three years with bold and controversial decisions. The platform was introduced in 2014 and today...

In this episode of Saas Connect hosted by Cloud Software Association , Raphael Assaraf, App Ecosystem Manager of Aircall, provides a presentation on how the company grew to over 6,000 customers and 380 global employees since they started focusing on partner growth in 2016. An ecosystem is a core part of their strategy, with more than 80% of their customers using an integration. The following topic...

In this episode of SaaS Connect , your host Sue Fernand , Channel Director-Alliances/CPaaS at 8x8 , leads a value-packed presentation from Henry Prevette , Director of Channel Partnerships at Impact , about how the company drives 40% of global revenue through agency partners. Impact, founded in 2008, currently employs 620 people globally, who work across 13 offices. They handle around $25 billion...

In this episode of SaaS Connect , join your host Evan Radisic from Cloud Software Association as he guides a value-packed conversation with Zach Svendsen, Senior Director of Alliances and Business Development at Tipalti. Zach built a team from one to 17, and a partner program of 650. Listen to the in-depth conversation around how he did it, including: Aligning sales and partner expectations Buildi...

In this episode of SaaS Connect , your host Sunir Shah, president of Cloud Software Association , chats with Simon Bouchez , CEO of Sharework , about transforming partnerships into revenue. In his career, Simon has had plenty of experience with tech integrations. He’s found that the more integrations, the more opportunities to go to market to identify leads to connect with integration partners. Sh...

In this episode of SaaS Connect , listen to a profitable discussion between your host Sunir Shah, president of Cloud Software Association , Tomasz Tunguz, MD of Redpoint and Bob Moore, CEO of Crossbeam. They address one of the greatest pain points of partnerships: how to convince the boardroom and VCs to take partnership seriously and invest in it. The following questions are answered: What is imp...

In this episode of SaaS Connect , listen to your host Sunir Shah, president of Cloud Software Association , interview Eric Chan, who runs the partner program at Chargebee, and Joni Deus, who runs the Mailchimp partner program. Chargebee and MailChimp are two successful SaaS companies with two successful SaaS partnership leaders, even though both have differing circumstances and partnership organiz...

In this episode of SaaS Connect , Siddharta Aggarwal of Cloud Software Association and Google Cloud, interviews Chris Byers , CEO of Formstack . Formstack was very successful at acquiring companies in order to extend their platform. Although mergers and acquisitions are risky, Chris Byers figured out how to win repeatedly and build a thriving business from many companies. Find out how Chris got st...

Microsoft has a $1 trillion dollar ecosystem, and 96% of the revenue comes from partners. They're moving to the cloud. All of us are trying to figure it out, which is why in this episode of SaaS Connect , Sunir Shah of Cloud Software Association , interviews Chaitra Vedullapalli, Co-founder and CMO of Meylah, to extract answers on how their Systems Integrator business went from zero to thriving in...

In this episode of SaaS Connect , your host Sunir Shah from Cloud Software Association interviews Punit Thakkar, Founder of Shivaami Cloud, one of Google’s top 20 resellers who’s raking in a cool $30 million a year. Punit shares how he built the company 16 years ago, and how he’s managed to become a top Google reseller by building a trustworthy brand in the Indian market. His company provides mana...

A realistic re-evaluation of the passion and purpose mantra, this episode of SaaS Connect is a frank and open conversation between your host Cody Jones from Zapier and Leslie Tom, Senior Vice President of AppExchange Marketing at Salesforce. The discussion focuses on both individual and team fulfillment, and Leslie answers the following questions: How do you sift through all the information availa...

In this episode of SaaS Connect , Ty Lindley, Head of Partnerships at Ally.io and board member at Cloud Software Association , interviews Danielle Price, Head of Partnerships for Channel Sales Enablement at Intuit about engaging a partner or channel during a pandemic such as Covid-19. Danielle comes with 25 years of experience in partnerships with companies like Apple Computer and Nextel Communica...

In this episode of SaaS Connect , your host Sunir Shah of Cloud Software Association tailors a discussion with Stacy Carlson, Partner Manager at TextExpander, and Madelyn Wing, Director of Product and Customer Marketing at CallRail. TextExpander is productivity software that uses keyboard shortcuts to automatically insert frequently used text for repetitive tasks. CallRail is marketing software fo...

In this episode of SaaS Connect , your host Sunir Shah of Cloud Software Association leads a value-packed discussion with Christian Owens, CEO of Paddle, and Tim Metzner, Co-founder and CSO of Coterie Insurance. Paddle is a software company that integrates the entire checkout process, including payment, subscription management, and financial compliance, into one single unified platform. Coterie In...

In this episode of the SaaS Connect podcast, your host Sunir Shah of Cloud Software Association sits down with Bob Moore, Co-Founder and CEO of Crossbeam, a partner-ecosystem platform that helps companies build better partnerships. The discussion centers around the results of The State of the Partner Ecosystem 2021 report. The report reviews the findings from a survey of 173 respondents; out of th...