SaaS Connect - SaaS Partnerships & SaaS Leaders

In this episode of SaaS Connect by Cloud Software Association , Sree Menon, then Head of Strategy but now Chief Operating Officer at Tophatter, shares a presentation on using gamification in ecommerce. Tophatter is “the world’s most entertaining mobile shopping experience,” achieving profitability just three years after being founded, and today sells more than three million items a month and boast...

In this episode of SaaS Connect by Cloud Software Association , Jan Soerensen, General Manager North America for Nosto—a personalization platform for online retailers to increase engagement and revenue—shares the “do’s and don’ts” when attempting to partner with ecommerce platforms such as Magento and Shopify. With more than 100 employees, this B2B2C company has learned what works and what doesn't...

In this episode of SaaS Connect by Cloud Software Association , Amon Prasad, CEO of Network Remedy Inc., shares valuable inside information about how the business chooses which partners to work with, and what makes some more attractive than others. Network Remedy Inc., a Managed Services Provider (MSP), becomes the IT department for other companies, ultimately owning the entire IT lifecycle. Becau...

In this episode of SaaS Connect by Cloud Software Association , Rick Witham, Director, Go-To-Market Team Lead at Microsoft, shares a presentation on what sort of digital transformation is happening in the market and where Microsoft is investing. Rick also talks about collaboration and partner opportunities. The three main areas covered are: Digital transformation and the three main areas in which...

In this episode of SaaS Connect by Cloud Software Association , Omar Nawaz, Chief Product Officer at Chargebee—a subscription management platform—provides a value-filled presentation on growing and winning new revenue in your subscription-based business. The lessons come directly from what he has learned at Chargebee, which today boasts more than 230 employees, with 1,700 customers from 53 countri...

In this episode of SaaS Connect by the Cloud Software Association , Russell Smith, tech guy, ops lover, CTO and Co-Founder of Rainforest QA, speaks honestly about the elements of high-quality platforms. He provides real examples to learn from, and explains what makes a platform high quality. Rainforest QA was started in 2012 by him and his partner, and today the company has grown to 130 employees...

In this episode of SaaS Connect from the Cloud Software Association , Fraser Davidson, CEO of Cyclr, is joined by Daniel Twigg, Cyclr’s Marketing Manager. They speak about the complexities of seamless connections, scarce resources, and the different approaches to getting things done. Join us as we discuss the options and challenges, what's been done in the past, what's been the status quo, and the...

In this episode of SaaS Connect by Cloud Software Association , Adam Johnson, Senior Vice President of Sales at ActiveCampaign, discusses their philosophy around partners, which are a big part of their revenue. ActiveCampaign help 70,000 small businesses connect with their customers. They boast 5,000 partners and 400+ employees, and 75% of their customers have an active integration with ActiveCamp...

In this episode of SaaS Connect by Cloud Software Association , Michele Albanese, Partner Programs Manager at Drift—a revenue acceleration platform utilizing conversational marketing—shares how Drift used the tactics of an ex-FBI lead negotiator in international kidnappings. Drift employed the ‘Black Swan’ method that Chris Voss describes in his book Never Split The Difference: Negotiating As If Y...

In this episode of SaaS Connect by Cloud Software Association , George Kyriakis, Senior Director, Business Development & Partnerships at Freshbooks, who at the time boasted 12 million global users, gives a presentation about how to go about building an integration partner program, and why you should bother. George explains why it’s hard convincing CEOs of the importance of partner integrations...

In this episode of SaaS Connect by Cloud Software Association , we hear from Manoj Ramnani, Founder and CEO of SalesIntel.io about the mistakes the company made early on and what led to its eventual success. At the time, the company—then branded CircleBack—solved a well-known problem (with software that automated updates to contact info of business contacts), had a great team, served a big market,...

In this episode of SaaS Connect by Cloud Software Association , Rajiv Ramanan, Director of Startup Program and Technology Alliances at Freshworks, shares how the company concentrated on partnerships to grow the business, implementing a marketplace that resulted in 400 more integrations within two years. At the time of the presentation, the company boasted 200,000 customers across seven offices, wi...

In this episode of SaaS Connect by Cloud Software Association , Kalon Welch, EVP of Business Development and Co-Owner at FastSensor, shares how after working with big companies like Accenture and Novell, he jumped into working with a small agency, taking it from about $4 million to around $100 million, primarily through partnerships. The presentation is all about how FastSensor uses IoT and differ...

In this episode of SaaS Connect by Cloud Software Association , Kevin Kent, Director of Channel Development at POS Portal, a ScanSource company, presents solutions to the biggest problems in distribution. The discussion centers around: Software driven ecosystems and the challenge as they get bigger, with more users. It’s tough to evolve your business model; people resist change, and there are risk...

In this episode of SaaS Connect by Cloud Software Association , Bob Moore, Co-Founder and CEO at Crossbeam (essentially an escrow service for data), gives a presentation on how the technology markets in and around partnerships have matured and evolved over the last several years. He also addresses the common dilemma of partners wanting to protect their data in collaborations. In this information-p...

In this episode of SaaS Connect by Cloud Software Association , Daniel Saks , President and Co-CEO at AppDirect, shares how the digital economy will look in the next ten years, and what that means in terms of the types of companies we partner with, and the partnership opportunities that we can take hold of. Using a commission digital economy report, Daniel analyzed the cloud maturity of different...

In this episode of SaaS Connect by the Cloud Software Association , Scott Brinker, VP of Platform Ecosystem at HubSpot, shares lessons learned from HubSpot’s App Accelerator. HubSpot started as an inbound marketing company to help marketers use inbound marketing successfully as a methodology, and their offerings included HubSpot Academy and software. Today, it has evolved into a full CRM platform....

In this episode of SaaS Connect by Cloud Software Association , Daniel Stevenson shares trends from Blissfully, a SaaS management platform that helps companies discover, and then manage their SaaS applications, giving Blissfully access to a large amount of real world data about how people are using SaaS applications. Some points in the presentation include: We are still in a SaaS explosion, with c...

In this episode of SaaS Connect by Cloud Software Association , Leslie Tom, Senior Vice President at AppExchange Salesforce, conducts a discussion between Mike Kreaden, MD of Salesforce Accelerate, Jason Briggs, Co-Founder of Diffeo (which was acquired by Salesforce in 2019) and Jennifer Mercer, Co-Founder and CEO of Metazoa, a current AppExchange partner. A multifaceted conversation, the focus is...

In this episode of SaaS Connect by Cloud Software Association , Matt Graney, VP Product Management at Celigo, provides a presentation on why iPaaS is not enough to survive the explosion of Cloud apps, and how critical the integration user experience is becoming. The presentation includes: Consumerism of enterprise software has undergone a power shift due to freemium models, and the shift has led t...

In this episode of SaaS Connect brought to you by Cloud Software Association , Hana Mandapat, Senior Director, AppExchange Program Marketing at Salesforce, shares the three most important concepts she’s learned in public relations and how they apply to partnerships. Her presentation includes: The importance of relationships in general, and how relationships are really at the core of all partnershi...

In this episode of SaaS Connect by Cloud Software Association , Kabir Mathur, Head of Product Partnerships at Typeform, shares the company’s journey to kick-starting its integration strategy in 2018 with a Hackathon: Every department went all hands on deck for a week to build priority integrations. And in the second week, they created marketing initiatives to get the word out. Starting from zero,...

In this episode of SaaS Connect by Cloud Software Association , we bring you the talk by Clate Mask, CEO and Co-Founder of Keap which took place at SaaS Connect 2019 in San Francisco, CA. Just in case you don’t know, the background of this talk is that Keap used to be called Infusionsoft until it was rebranded. Clate Mask gives a presentation about how to manage change with partners, and what was...

In this episode of SaaS Connect , your host Sunir Shah, President of Cloud Software Association , interviews Ray Sidney-Smith, President of W3 Consulting, Inc. to discuss what makes SMB consulting companies hesitant to resell SaaS. If you own a SaaS business and are trying to grow your reseller program, this show will add value for you. It provides an in-depth perspective from the other side, on h...

This episode contains a wealth of information with your host Sunir Shah, President of Cloud Software Association talking to Mark Brigman , CEO and Lead Partnerships Coach at PARTNERNOMICS . They discuss the $5 billion partnership deal Mark ran with Ericsson, and the raw truth about managing partners. In this value-packed conversation, find out: Information about the biggest and most complex partne...