Ryan Spelts Marketing Podcast

Episode Title: If Your Phone’s Not Ringing, This Episode Is for You If you’re a local business owner wondering why your phone isn’t ringing, this episode is for you. In this episode of The Ryan Spelts Get Attention Marketing Podcast , we dive into the 10 most common (and costly) mistakes that are keeping local businesses like yours invisible online. You’re likely leaving money on the table—and it’...

In this raw and honest episode, I open up about the painful lessons I learned from running — and eventually closing — Connection Publishing. I share the mistakes that cost me dearly, the turning point that led to my pivot, and the surprising wins that came from starting over. Whether you’re just starting out or deep in the trenches of entrepreneurship, this episode is packed with real talk, hard-e...

Welcome to Season 2, Episode 1 of the Ryan Spelts Marketing podcast, where i'm diving deep into the realities of marketing for small businesses—what works, what doesn’t, and why most businesses struggle with it. Owning a business is a wild ride. You’ve got big dreams, but marketing often feels like a guessing game with uncertain results. I hear it all the time: “I don’t want to waste money on ads....

With over 25 years of experience in sales, marketing, and publishing, I've seen firsthand the importance of adapting to change and staying ahead of the curve. So, let's dive into five essential strategies for thriving in 2024's uncertain economy. These strategies will not only help you navigate economic uncertainties but also position your business for growth and success.

Whether you're in a low or high-competition market, your marketing approach will vary significantly. If your business operates in a low-competition environment, the challenge lies in educating potential customers about your product or service. Conversely, in a highly competitive market, the focus shifts to differentiation. Tune in to discover how to navigate the complexities of marketing in both l...

If there's a task you've been avoiding, it's time to roll up your sleeves and get to work. In this episode of the Get Attention Podcast, I share relatable insights about "washing the dishes"—the tasks we dread but are essential for success. Tune in to discover how embracing the "washing the dishes" moments can lead to growth and achievement in your entrepreneurial journey.

In this episode, let's talk about creation mode. It's that remarkable sensation when your creative juices flow freely. As an entrepreneur, tapping into your creative mind is key. Let's continue connecting and creating together. Thanks for tuning in! Watch the whole episode: https://youtu.be/lZRvf41Rt7c Get your free marketing tools here: https://www.connectionmediaco.com/marketingtools Learn more:...

You know who you are, if you have put off fixing your website, starting to make content for your business, or creating a content marketing plan. Now is the time to get it done. Don’t delay another minute. One year from now you will look back and be grateful you started today.

In this episode, I share valuable insights on boosting business visibility and driving sales. Drawing from real-life scenarios, I discuss proactive marketing strategies beyond having a website, emphasizing the importance of targeted networking and leveraging Google SEO and paid ads. Tune in for expert tips on refining your sales funnel and maximizing your marketing ROI.

In this episode of the Get Attention podcast, I share expert strategies for converting website visitors into customers. Drawing from my experience founding a magazine company, I emphasize clear communication pathways and a customer-centric approach. Learn actionable tips for website optimization, including the importance of Google reviews and social media presence.

In this episode of the Get Attention podcast, I share my journey from financial rock bottom during the 2008 economic meltdown to a profound perspective shift. Evicted, jobless, and with a crushed laptop, my boss offered a simple yet impactful insight—problems solvable with money aren't true problems.

In this episode, we're diving into a common challenge many business owners face: SALES. You might have started your business with expertise in your craft, but when it comes to selling, it's a whole different ball game. Join me as I break down the essential steps to turn cold leads into hot buyers.

In this episode, I address the common fear of repeating ourselves in marketing and why it's crucial to embrace repetition.

In this episode, we're tackling the topic of crafting an effective content marketing plan. In today's digital landscape, just existing online isn't enough – you need a plan to stand out. I share my journey from traditional conformity ads to the creativity-driven marketing world, emphasizing the shift from telling people what you do to showcasing why you're unique. We explore the Marketing Continuu...

In this episode, let's dive into fundamental marketing strategies for business owners. From defining your audience to crafting a unique message and selecting the right channels, we'll unravel the key components for a successful marketing journey. Consistency and understanding your audience's preferences play pivotal roles. Join me as we explore the essential steps toward addressing the greatest ne...

In this episode, we explore the impact of emotion-triggering words in effective marketing. Recognizing the brief window of three seconds to capture your audience's attention, I emphasize the fusion of emotion and relevance. For a comprehensive list of these impactful words, visit connectionmediaco.com/marketingtools . From curiosity to urgency, I guide you through various categories to enhance you...

Welcome to Ryan Spelts Podcast, where Today's episode is a bit different from the usual business-focused content to bring you a special guest, the local sheriff of Weber County, Ryan Arbon. One of the reasons I invited Sheriff Arbon to the show is his proactive involvement in the business community. As an elected official, he also understands the importance of marketing, especially when campaignin...

Join us on the Ryan Spelts Podcast as we explore the journey of Kristy Pack, a driven entrepreneur. She grew up in Ogden, Utah, and found her way home to start her own tax business after her husband was laid off and lost the primary source of their income. Ryan and Kristy discuss her start-up story from the birth of an idea to a now thriving tax business. Kristy shares her secrets to rapid busines...

Welcome to Episode 2 of the Get Attention podcast by Ryan Spelts. In this episode, we dive into the secrets of effective marketing that will help your small business stand out and succeed. Discover the power of defining your target audience, your "who," and crafting a compelling marketing message, your "why." Ryan, the owner of Connection Media, guides you through worksheets that will help you nar...

Dive into the exciting world of marketing with the Get Attention podcast hosted by Ryan Spelts. Join him as he shares his thoughts and insights on all things marketing, guiding you through crafting compelling content and effective marketing strategies. Whether you're a business owner or just curious about marketing, this podcast is your go-to source for understanding how to create attention-grabbi...

Ryan interviews Hali Larsen a lifelong entrepreneur who has a varied background. She currently runs Smarty Pants Academy, a learning, student focused pre-school in Pleasant View Utah. Ryan and Hali talk about her leadership style and her approach to growing her business. She is an amazing educator and entrepreneur.

In this episode, I interview Matt Williams who operates as our back-office, digital marketing guru for Connection Media Co. (Formerly Connection Publishing). He is an expert at Google, Paid Search, SEO, and Paid Social. He is particularly good at nailing target audiences and keywords. We get into the nitty-gritty about paid search and social media. Tune-in for some powerful insights into digital a...

It was great to have Brett on my podcast. We get to discuss how he grew his electrical service business to nearly $10mm per year. Great lessons on leadership and entrepreneurship.

This is part two with Anna Bravard from Advanced Electrolysis. She wanted some help discovering her customers WHY. Often business owners start with where to put an ad and what it should say. Without understanding your key customer and why they do business with you, you are wasting time and money. Discover your WHY and then develop marketing around that concept. I help Anna do just that in this epi...

It was great to meet with Devin Miller with Miller IP Law a serial entrepreneur that loves helping small businesses.