CJ Gustafson
Run the Numbers
Run the Numbers is a business podcast about financial metrics and business models for CFOs, aspiring CFOs, finance leaders, and ambitious people operating tech startups. Hosted by CJ Gustafson, CFO and writer of Mostly Metrics, the show shares lessons, frameworks, and operator insights from the trenches as a tech exec. Think of it as a playbook for the things CJ wishes he knew earlier in his career, covering SaaS metrics, annual budgeting, forecasting, headcount, equity, dilution, fundraising, and the decisions that drive performance and growth.
Where to listen?
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Episodes
Banker to Investor to Operator: Nick Chammas, CFO of Eight Sleep, on Why Your Job is Always to Sell 01.07.2024 44:23
Nick Chammas, CFO of Eight Sleep, joins CJ to discuss his career journey from working as a first-year analyst on Google's IPO to his current role as CFO of Eight Sleep. He shares anecdotes from the Google IPO process (including a memorable story about Eric Schmidt) and a wealth of knowledge that he gained throughout the years. He talks about what it was like being a banker versus an operator and o...
Automation, Storytelling, and the Future of Finance With Anna King, CFO of Mesh 27.06.2024 50:13
In this episode, CJ interviews Anna King, CFO of Mesh, a spend and travel management platform. They explore changes in the CFO tech stack in recent years and how automation and storytelling can greatly complement each other. Anna explains how she got to revenue recognition on a daily basis, the importance of connecting production data with financial data for better insights, and the advantages of...
“Do Nothing” and Other Financial Wisdom From 6sense CFO Rob Goldenberg 24.06.2024 50:58
In this episode, CJ interviews Rob Goldenberg, the CFO of 6sense, a B2B predictive intelligence engine that uses AI, machine learning, and big data to help sales and marketing teams find the best accounts to target. Rob has experience in both high and low macro environments and talks about the tools and strategies he uses to handle these situations. He emphasizes the need for alignment in a compan...
Extreme Ownership for CFOs with Adam Ante of Paycor 20.06.2024 52:53
Adam Ante is the CFO of Paycor, a publicly traded payroll provider. Not only did he scale the ranks of leadership quickly, but he took Paycor public in the first two years of his first role as a CFO. Today he joins CJ to discuss his career journey and share the wisdom he’s gained along the way. Inspired by the book Extreme Ownership by Jocko Willink and Leif Babin, Adam explains how aggressively s...
First Mover or Fast Follower? Thomas Ream of Workato on Timing Your Tech Strategy in the Age of AI 17.06.2024 52:27
Today CJ is joined by Thomas Ream, the CFO of Workato, an intelligent automation platform that is heavily involved in AI. Thomas opens up about what it was like working in AI in the early days of the 90s. They discuss AI as a component of workflow and what it means to train AI models. He talks about the differences between working in hardware and software, the growing trend of hardware and softwar...
“Keep the Take Rate Low” - Turo’s Chuck Fisher on Scaling a Successful Peer-to-peer Marketplace 13.06.2024 1:03:59
In this episode, CJ interviews Chuck Fisher, CFO of Turo, the world’s largest peer-to-peer car rental marketplace, doing more than $800 million in revenue per year. Chuck breaks down the company’s business model, what separates it from traditional car rental companies, and how it differs from marketplaces like Airbnb and Uber. He explains how Turo helps people build micro businesses and sheds ligh...
The Boston Celtics’ Other Playbook: Business Insights from President Rich Gotham 10.06.2024 51:00
Rich Gotham, the president of the Boston Celtics, joins CJ to discuss the business side of one of the world’s best basketball teams and most recognizable sports brands. He explains the evolution of the Celtics' business model over the last decade, how the team diversifies its revenue streams to mitigate its dependence on in-game income, how they grow the team’s revenue given the finite number of s...
M&A in Tech, Deal Desks, and Resource Allocation: Insights From 8x8 CFO Kevin Kraus 06.06.2024 57:22
Kevin Kraus, the CFO of publicly traded technology company 8x8 is CJ’s guest for this episode. Having done over 14 M&A transactions in his career, he has a wealth of knowledge on the subject to share. Kevin explains the best practices for M&A in tech companies, touching on the customer diligence aspect of the process and giving valuable advice on how to approach the post-M&A integration process. H...
Managing a Hypergrowth Company With Bill Zerella, Former CFO of Fitbit 03.06.2024 56:36
In this episode, CJ is joined by Bill Zerella, the CFO of the publicly traded auto marketplace ACV Auctions and former CFO of Fitbit, Inc. to discuss hypergrowth and taking companies from the private to public markets at scale. Bill sheds light on his days at Fitbit and the friction he faced in managing a business in hypergrowth mode, as well as its impacts on company culture and managing employee...
Making the Complex Simple: Untying the Business Model of The Knot Worldwide With CFO Andy Ivanovich 27.05.2024 59:26
Andy Ivanovich, the CFO of The Knot Worldwide, joins CJ to dissect the company’s business model. He sheds light on how The Knot, which functions like an operating system for weddings, has grown to expand its product suite and reach, and now touches two-thirds of adult Americans each year. Andy explains the five dimensions of the company’s transactions that make it so unique. He also breaks down Th...
Ditch Your Budget: Unconventional Frameworks for Driving Results, With Guido Torrini of OneTrust 23.05.2024 54:59
In this episode, CJ interviews Guido Torrini, CFO of OneTrust and former CFO of Celonis, who has played a crucial role in shaping finance strategy and operations at two successful pre-IPO companies. Guido shares profound insights into managing his finance team more like an agile tech organization than a traditional planning function. He explains why he doesn’t believe in budgets, breaks down the V...
A Crash Course in Sales Compensation With CJ Gustafson 20.05.2024 46:14
In this, the first solo episode of Run the Numbers , our host CJ Gustafson gives a crash course in sales compensation. He explains how to go about designing sales rep comp plans, covering who’s involved in this process, getting the base to variable split right, on-target earnings ratios, how to baseline core achievement, the role of accelerators, what actually counts as a booking, and comp plan fl...
Selling Trust: Airbase CFO Aneal Vallurupalli on Risk Management 16.05.2024 54:46
Aneal Vallurupalli, CFO of Airbase, an AP automation, spend management, and procure-to-pay solution, joins CJ to discuss all things risk management. He explains the different categories of spend outside of payroll and the biggest pain points within them. Aneal does a deep dive into fraud and how to prevent it, explaining how Airbase's number one product is really trust. He covers the non-payment r...
Venture Debt as a Strategic Lever for Growth With Ruslan Sergeyev of Hercules Capital 13.05.2024 55:16
In this episode, Ruslan Sergeyev, Managing Director of Hercules Capital gives CJ a masterclass in venture debt. He explains what venture debt is, its various types, and the potential benefits it can bring to your business. Ruslan sheds light on the current landscape and big players in venture dept. He provides insight on covenants, rates, warrants, and success fees in debt structure, and the diffe...
The Mindshare Advantage: Marketplace Success With Boris Wertz of Version One Ventures 09.05.2024 54:14
Boris Wertz, the founding partner at Version One Ventures, a VC firm that invests in marketplaces and other startups, joins CJ to discuss the evolution and dynamics of marketplace models. Boris sheds light on his early years as a founder and operator at AbeBooks, and what he learned from selling the platform to Amazon during the dot-com boom. He explains the benefits of focusing on a niche instead...
Marketing as a Form of Capital Allocation With Carta's Head of Growth Angela Winegar 06.05.2024 51:32
In this episode, CJ is joined by Angela Winegar, Head of Growth Strategy at Carta and recovering venture capitalist. Having had an unconventional career path, Angela’s experience in the worlds of both marketing and investing gives her a unique perspective on growth. She and CJ discuss the parallels between marketing and investing and Angela explains how marketing is really a form of capital alloca...
Unpacking Spirit Airlines' Complex Financial Model with CFO Scott Haralson 02.05.2024 58:59
Scott Haralson, CFO of Spirit Airlines, joins CJ in this episode to discuss the complexities of operating an airline business. He explains what it means to run an ultra-low-cost carrier model and what goes into calculating the operating costs per available seat mile, Spirit’s most important metric. He talks about the difficulty of forecasting for an airline, explaining the costs you may not think...
“Take a Risk”: Silicon Valley Veteran Molly Graham on How to Scale Yourself & Your Startup 25.04.2024 1:00:56
Silicon Valley veteran and early employee at Google, Facebook, and Quip, Molly Graham, joins CJ to discuss all things related to scaling startups, growing as a leader, and progressing in your career. Molly talks about her famous “Give Away Your Legos” talk and how this came about before she and CJ discuss the concept of “work grief” and how to get through it when you have to give up something that...
Navigating Business Transformations With Lanny Baker CFO of Eventbrite 22.04.2024 1:03:10
In this episode, CJ is joined by Lanny Baker, the CFO of Eventbrite, and former CFO of Yelp, Monster.com, and ZipRealty. Lanny has been a part of some incredible business transformations or pivots at each of these companies and has some profound insights to share on the topic. First, he explains some of the differences between consumer-facing internet businesses versus SaaS or B2B. He sheds light...
“Steal Your Boss's Job”: Calendly CFO John McCauley on Leadership, Ownership & Growth 18.04.2024 55:42
In this episode, CJ sits down with John McCauley, the CFO of Calendly. From his learnings under the leadership of Frank Slootman and Mike Scarpelli at ServiceNow to his first CFO role at Seismic, and his current position, John shares valuable insights from his career. He gives advice on hiring and getting promoted, why you should consider your value prop to your company, the benefits of seeking he...
Gaining Strategic Advantage in Vertical SaaS With Guidewire's CFO, Jeff Cooper 15.04.2024 49:14
In this episode, CJ is joined by Jeff Cooper, the CFO of Guidewire, a publicly traded vertical software company serving the insurance industry. Jeff explains the strategic advantage Guidewire has in owning the control point within a customer's tech infrastructure and how they achieved this. He sheds light on the challenges and benefits of Guidewire's industry-specific business model, including lon...
A Masterclass on D2C and E-commerce Marketing with Taylor Holiday Common Thread Collective CEO 11.04.2024 53:38
Today, CJ hosts Taylor Holiday, a legend in the e-commerce and D2C (Direct-to-Consumer) world. He is also the CEO and founder of Common Thread Collective, one of the leading marketing agencies for e-commerce brands. Taylor takes us on a deep dive into marketing best practices and shares profound insights from his years of experience in D2C and e-commerce businesses. He talks about bridging the gap...
Legendary CFO Jim Kelliher (PTC, LogMeIn, Drift): Why PE Needs a Course Correction 08.04.2024 1:00:25
Jim Kelliher , the former CFO of PTC, LogMeIn, and Drift, and general CFO legend in Boston, joins CJ to discuss the secrets behind the success of these companies and the lessons he’s learned in his 35-year career. From the importance of product investment to how to navigate IPOs during economic downturns, Jim shares profound insights into how CFOs can drive growth rather than just manage budgets....
Exposing Corporate Misconduct with Edwin Dorsey, Writer Behind The Bear Cave 04.04.2024 54:16
This episode dives into the world of short-selling and activist investing with guest Edwin Dorsey, the writer behind The Bear Cave Substack. Edwin tells CJ the story of how he made a name for himself by exposing wrongdoing at Care.com and how this inspired his current writing career. He goes on to explain how short selling works and what differentiates it from long-only investing, before talking a...
Decoding Pricing Strategy with Blue Rocket’s Founder & CEO Jason Kap 01.04.2024 58:31
In this episode, CJ is joined by Jason Kap, the founder and CEO of Blue Rocket , a world-renowned pricing consultancy for top enterprise tech companies like Salesforce, Cisco, PagerDuty, Brex, and GitLab. Jason discusses the invaluable experience he gained working at Microsoft under Bill Gates in the early 2000s, including his role in the canonical antitrust case. Then he takes a deep dive into al...
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