Run a Profitable Gym

You suck at selling your service. So does Chris Cooper. In fact, he hates selling. So he doesn't. In this episode, he'll talk about how you can to increase client numbers, revenue and profit without feeling like a salesperson.  Some people enjoy sales. Chris really doesn't. Here's how he's been incredibly successful at making sales without "selling" anything.

What are you avoiding?

Today’s guest, Gretchen Bredemeier, is here to talk about coaching kids.  Most people have a lot to learn about motivating kids. Why do I say "motivating" kids instead of "training" kids? Because there are already a lot of programs out there on how to train kids; however, the kids must want to be there. The parents have to bring them, but if the kids don’t like the class, they...

For years, I've been surprised at how quickly CrossFit gyms have embraced yoga but ignored Pilates. Mobility is a virtue, true; but stability is a necessity. Mobility and stability are the yin and yang of every joint's function. Getting really, really bendy might put you in better positions...but won't help you hold weight there. Pilates can. Yoga is great. But it's hard to int...

It is very easy to open a CrossFit gym, but it’s hard to keep one running. CrossFit gym owners must learn fast and develop their skills in areas like Facebook marketing and email lists. But what's MORE important is developing in-person relationships with the people around you, including other businesses with overlapping target markets. Many entrepreneurs don't possess the skills or minds...

What does "professional" mean?

It's 8am in Rochester, NY. Brian Lelli sits and waits for the moving van to arrive at his house. On Thursday, Brian said goodbye to his CrossFit community. He's moving his young family to Florida and leaving his gym in the capable hands of his GM. I talk a LOT on this podcast about the ability to walk away from your business for days, weeks or months. Maybe you just need a few hours each...

"Can You Go?" - how long could you leave your business? Included is an ACTION you can take this weekend to get you started.

What's your intent: In your training? In your business TODAY? In listening to this podcast right NOW?

On today’s podcast we are joined by Tate Stewart of CrossFit 1420. Tate is a former college football player and strength-and-conditioning coach from Houston, Texas. Today we talk about leadership in the service industry. Tate is an accomplished gym owner, and he's about to complete the Two-Brain mentor-in-training program.  Read more about The Path to Mentorship here. Reminder: The 2017 Two-B...

Who are you serving?

 Episode 69 – Raphael Paulin-Daigle Today’s guest is Raphael Paulin-Daigle of SplitBase.com. He is a conversions expert who is extremely passionate about helping businesses grow. He'll teach us not just about website and Facebook marketing conversions, but also about the first impressions clients receive when they come through the door and how to follow up with people.  With Facebook ads in p...

What are you asking your clients?

Dan Martell is one of my OWN mentors. Last September, I traveled to the Archangel summit in Toronto, Canada to listen to Seth Godin, Gary Vaynerchuk and Robin Sharma. As lunchtime rolled around, I wanted to leave and get a sandwich; but then Dan Martell was introduced. His talk was so compelling in the first TWO minutes that I stopped short of the door and sat back down. When I finally DID go for...

So...what are you doing on Monday?

What if your TOP became your bottom?

This is a short post I wrote for Medium.com on the coach's role in youth sports. The correlation between coaching fitness and coaching sport is massive - in other words, almost the same. We as fitness coaches can teach volunteer coaches a LOT, and I feel compelled to do so. Plenty more to come on this topic, mostly published at TwoBrainCoaching.com.

Would a rose, by any other name, smell as sweet? How do you describe your service?

 Episode 67 – Q & A with Coop Today we are staying warm by the fire and doing a long overdue Q+A session. We have a pretty long list of emails that we get after every show and I want to make sure that I give my attention to some of these because they are really good! I won’t be addressing questions addressed on previous Q & A episodes as those have already been talked about however, be sur...

Ray Gowlett leads our UpCoach program. He is a former MMA fighter and motocross rider. In addition to this he is a big questioner of authority specifically within the education system. Ray in many ways is a shit disturber and what he doesn’t like is dogma, fake research, and unqualified opinion. If you are part of our UpCoach program you’ve spoken to Ray and you know he bounces around a lot. Today...

Do you NEED it?

Episode 65 – Mindset I am always fascinated by the mechanics and emotions of the entrepreneurial brain. There are a lot of highs and lows that you need to buffer against.  I am also really into the tools that we can use to be better at it by avoiding shiny objects; dealing with stressors, lawsuits, copy cats; how we can meet people with confidence; and avoid feeling like a salesman. Instead of jus...

Episode 64 – Training Think Tank   Sometimes I invite a guest on the show because they are nowhere near as popular as they should be. This is the case with today’s guest, Max El-Hag. You will hear a lot of humility from Max in this episode but don’t mistake it, as he has profound knowledge of the fitness industry. In this episode we talk about his company, Training Think Tank, and how it is helpin...