rspatrustedadvisor
RSPA Trusted Advisor
“The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is an award-winning content series designed specifically for retail IT VARs and software providers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at www. GoRSPA.org.
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rspatrustedadvisor
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Podcast website
Latest episode
Jul 8, 2026
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Episodes
RSPA Trusted Advisor Ep. 83: ScanSource CEO Mike Baur on the Channel’s Intertwined History and Future 18.01.2023 38:41
In Episode 83 of “The Trusted Advisor,” the RSPA’s Jim Roddy sits down with ScanSource CEO Mike Baur to discuss the history and the future of the retail IT channel. Baur details his company’s transition to the “new ScanSource,” describes his vision of the VAR of the future, and offers his perspective on actions VARs, ISVs, vendors, and distributors should take to help each other adapt long-term. ...
RSPA Trusted Advisor Ep. 82: Datacap’s McNamara, Met Sales’ Gribbin Share Sales Success Secrets 01.12.2022 47:26
In Episode 82 of “The Trusted Advisor,” the RSPA’s Jim Roddy talks sales best practices with Darcie McNamara, Strategic Partner Specialist at Datacap Systems, and James Gribbin, Account Manager with Metropolitan Sales. McNamara and Gribbin offer advice and anecdotes about accelerating a sales cycle, how to persist during a long sales cycle, and how sales professionals can improve their communicati...
RSPA Trusted Advisor Ep. 81: What VAR Acquisitions Actually Mean for the Retail IT Channel 15.11.2022 12:53
In Episode 81 of “The Trusted Advisor,” the RSPA’s Jim Roddy shares his observations on the changing retail IT channel after the announcements of several VARs being acquired in the second half of 2022. “The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is an award-winning content series designed specifically for retail IT resellers and software developers. Our goa...
RSPA Trusted Advisor Ep. 80: Ron Thurston’s Front Row Seat to Retail’s Transformation 25.10.2022 47:58
In Episode 80 of “The Trusted Advisor,” the RSPA’s Jim Roddy catches up with executive, board advisor, author, and podcaster Ron Thurston about his firsthand view of the changing retail landscape. Thurston is in the midst of a year-long tour called “Retail in America,” driving across the United States in an Airstream trailer to discover unsung retail heroes. Thurston shares his IT-related lessons...
RSPA Trusted Advisor Ep. 79: Personal Growth, Company Culture Guidance for Aspiring Channel Leaders 13.10.2022 47:53
In Episode 79 of “The Trusted Advisor,” the RSPA’s Jim Roddy talks with Lora Coggins of Toshiba and Travis Hare of DCR Point of Sale Systems about what it takes to become a leader in today’s (and tomorrow’s) retail IT industry. Coggins and Hare discuss how their companies have created a pro-development culture, the importance of a servant leadership mindset, and what they learned from the lowest p...
RSPA Trusted Advisor Ep. 78: Non-Solicitation Advice for VARs from RSPA General Counsel Jill Miller 29.09.2022 20:19
In Episode 78 of “The Trusted Advisor,” RSPA General Counsel Jill Miller sits down with RSPA CEO Jim Roddy to provide non-solicitation advice for retail IT VARs. Miller talks non-solicitation related to employees, partners, and merchants, plus she offers guidance for VARs and ISVs on business disputes. “The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is an award...
RSPA Trusted Advisor Ep. 77: ISV Growth Strategies and Go-To-Market Plans featuring Bookkeep and Acadia POS 07.09.2022 41:55
In Episode 77 of “The Trusted Advisor,” the RSPA’s Jim Roddy talks software developer growth strategies and go-to-market plans with ISV executives Jason Richelson, the Co-Founder and CEO of Bookkeep, and Ben Leviton, the Co-Founder and Director of Business Development at Acadia Point of Sale. Richelson and Leviton discuss the changing retail IT channel, their most successful sales strategies, and...
RSPA Trusted Advisor Ep. 76: The New-and-Improved Retail IT Ecosystem 11.08.2022 10:16
In Episode 76 of “The Trusted Advisor,” the RSPA’s Jim Roddy shares observations on the changing retail IT channel which was evident at RetailNOW 2022 in Orlando. “The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is an award-winning content series designed specifically for retail IT resellers and software developers. Our goal is to educate you on the topics of le...
RSPA Trusted Advisor “Quick Take” Ep. 75: Social Media Strategies for VARs and ISVs 07.07.2022 29:58
In Episode 75 of “The Trusted Advisor,” Karen Licker, the Director of Marketing for the United States and Canada for EVO Payments, and Dorian Sandi, the Marketing Director for RSPA VAR member OSS Data, preview their RetailNOW 2022 session “RetailNOW Live Lab: Social Media Strategies that Work.” Licker, Sandi, and the RSPA’s Jim Roddy discuss what VARs and ISVs need to understand before they select...
RSPA Trusted Advisor “Quick Take” Ep. 74: Organic Leadership with Cervion’s Alejandro Swaby 22.06.2022 32:48
In Episode 74 of “The Trusted Advisor,” Alejandro Swaby, the Director of Sales for RSPA VAR member Cervion Systems, previews his RetailNOW 2022 panel “Organically Grown Leadership.” Swaby and the RSPA’s Jim Roddy discuss leadership from several angles including how metrics accelerate leadership development and why initiative is a required character trait for successful future leaders. “The Trusted...
RSPA Trusted Advisor “Quick Take” Ep. 73: Alternative Cannabis Payments with EMC’s Kirsten Trusko 14.06.2022 22:02
In Episode 73 of “The Trusted Advisor,” Kirsten Trusko, CEO and Co-Founder of RSPA member Emerging Markets Coalition (EMC), previews her RetailNOW 2022 panel “What's a ‘Cashless ATM’? And Other Alternative Payment Methods in Cannabis.” Trusko and the RSPA’s Jim Roddy discuss “good guys” and “bad guys” in cannabis payments, opportunities and pitfalls with cashless ATMs, and recommended actions for...
RSPA Trusted Advisor “Quick Take” Ep. 72: COCARD’s Brattland Talks Sales Strategies for VARs and ISVs 02.06.2022 24:36
In Episode 72 of “The Trusted Advisor,” Dan Brattland, President and Chair of RSPA member COCARD Marketing Group, previews his RetailNOW 2022 presentation “VAR and ISV Sales and Customer Strategies for the New Normal.” Brattland and the RSPA’s Jim Roddy discuss sales myths, sales best practices, and why growth-oriented solution providers need to embrace delegation and sales training. “The Trusted...
RSPA Trusted Advisor “Quick Take” Ep. 71: Enroll & Pay’s Brian Booth on ISV Innovation 26.05.2022 24:42
In Episode 71 of “The Trusted Advisor,” Brian Booth, founder and CEO of software developer Enroll & Pay, previews his RetailNOW 2022 presentation “Innovating for the Payments Space: An ISV’s Perspective.” Booth and the RSPA’s Jim Roddy discuss how to establish a culture of innovation, the role of AI in product development, and mistakes ISVs make with their VAR partnerships. “The Trusted Advisor,”...
RSPA Trusted Advisor Ep. 70: How to Leverage the Unconventional to Recruit Talent 19.05.2022 53:29
In Episode 70 of “The Trusted Advisor,” the RSPA’s Jim Roddy talks with Tracey Lande, Vice President of Strategy and Growth/Business Development Lead at VAULT, about her unconventional – and highly successful – employee recruiting strategies. Lande shares how her personal journey back to the retail IT channel is influencing her hiring plans at VAULT, the importance of personalizing open positions...
RSPA Trusted Advisor Ep. 69: The Changing Retail IT Channel 26.04.2022 55:49
In Episode 69 of “The Trusted Advisor,” the RSPA’s Jim Roddy sits down with Mike Monocello, the co-founder of DevPro Journal and XaaS Journal, about his perspective on the ever-changing retail technology channel – both the past 15 years and what’s ahead. Monocello and Roddy also break down an RSPA-exclusive chart analyzing current and emerging business models in the retail IT channel including VAR...
RSPA Trusted Advisor Ep. 68: Rebranding Lessons for the Retail IT Channel 14.04.2022 50:20
In Episode 68 of “The Trusted Advisor,” the RSPA’s Jim Roddy sits down with Paul Griffiths and Stephen Bergeron of apg (formerly APG Cash Drawer) to discuss rebranding lessons for VARs, ISVs, and vendors in the retail technology channel. They discuss rebranding principles and processes, how to best engage employees and customers during this journey, and why resellers with “cash register” in their...
RSPA Trusted Advisor Ep. 67: Industry Experts Analyze 2022 Retail IT Channel KPI Study 30.03.2022 55:31
In Episode 67 of “The Trusted Advisor,” Hunter Allen of VAR Cervion Systems, Tom Bronson of industry consultant Mastery Partners, and the RSPA’s Jim Roddy analyze the 2022 RSPA Retail IT Channel KPI Study. Among the topics discussed are the recent success of ISV/VAR hybrids, the as-a-Service recurring revenue business model’s continued acceptance, expected mergers and acquisitions, and the state o...
RSPA Trusted Advisor Ep. 66: VAR Opportunities with Electric Vehicle Charging Stations 22.03.2022 40:38
In Episode 66 of “The Trusted Advisor,” the RSPA’s Jim Roddy sits down with Mark Fraker, CTO of RSPA distributor member BlueStar, to explore VAR opportunities with electric vehicle charging stations. Roddy and Fraker discuss the technologies, target market, and reseller recurring revenue opportunities related to EVCSaaS – Electric Vehicle Charging Stations-as-a-Service. “The Trusted Advisor,” powe...
RSPA Trusted Advisor Ep. 65: No-Nonsense Customer Service for VARs and ISVs 16.02.2022 47:09
In Episode 65 of “The Trusted Advisor,” the RSPA’s Jim Roddy talks with Randy Gunter, one of the principals at VAR Spark Solutions Group, and Jeff Sanders, the President of VAR Southwest Point of Sale, about customer service best practices for retail technology solution providers. Among the topics discussed are reactive and proactive customer communication strategies, the importance of an annual c...
RSPA Trusted Advisor Ep. 64: Lucrative Growth Strategies for Retail IT VARs 06.01.2022 30:32
In Episode 64 of “The Trusted Advisor,” the RSPA’s Jim Roddy interviews Rohan Mani, the Senior Vice President of Business Development at Shift4, about lucrative growth strategies for retail IT VARs. Among the topics they tackle are achieving trusted advisor status in a chosen niche, adding new products and services, outspending the competition on marketing, and ramping up an outbound salesforce. “...
RSPA Trusted Advisor “Quick Take” Ep. 63: Retail IT VAR/ISV Opportunities with Analytics, AI, and IoT 14.12.2021 30:41
In Episode 63 of “The Trusted Advisor,” the RSPA’s Jim Roddy talks with Mike Canevaro, Senior Vice President at ISV Fobi, about how retail IT solution providers can embrace – and generate recurring revenue from – analytics, AI, and IoT. Roddy and Canevaro also discuss how Fobi will use its technology as the official Health and Safety Technology Provider for RSPA Inspire 2022. Fobi will help RSPA p...
RSPA Trusted Advisor Ep. 62: How VARs Can Help Merchants Solve Their Labor Crisis 09.12.2021 49:13
In Episode 62 of “The Trusted Advisor,” the RSPA’s Jim Roddy talks with labor technology experts Audrey Hogan of ISV TimeForge and Barb Trushenski and Jeff Zimmerman of VAR North Country Business Products about how VARs are helping merchants solve their labor crisis. They discuss their joint report on grocery labor market trends , how to best start a labor tech conversation with a merchant, and wh...
RSPA Trusted Advisor Ep. 61: 6 Key Skills Every Channel Leader Needs 30.11.2021 51:12
Episode 61 of “The Trusted Advisor” features the wildly popular “Battle of the Channel Stars” format, an industry-focused conversation in a fun and competitive framework. The RSPA’s Jim Roddy talks with Steve Silberman of VAR MPI POS and Stacy Carrillo of North American Bancard about the six key skills every channel leader needs: Sales/business development Customer service Troubleshooting Teamwork...
RSPA Trusted Advisor Ep. 60: How to Steer Your Team Towards Reading and Ultimately Professional Success 17.11.2021 51:41
In Episode 60 of “The Trusted Advisor,” the RSPA’s Jim Roddy connects with Jeff Brown, host of the world-renowned Read To Lead podcast and co-author of the new book Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career . Brown discusses which practices will encourage your team to read more, effective tactics for sustaining that development, where to find the books your...
RSPA Trusted Advisor Ep. 59: Compliance Best Practices for VARs and ISVs 03.11.2021 22:33
In Episode 59 of “The Trusted Advisor,” RSPA Legal Counsel Atty. Jill Miller talks with the RSPA’s Jim Roddy about compliance best practices for VARs and ISVs. Miller discusses common SMB compliance blind spots, steps solution providers should take to ensure they are compliant with the latest regulations, and more. “The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA)...
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