rspatrustedadvisor

RSPA Trusted Advisor

“The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is an award-winning content series designed specifically for retail IT VARs and software providers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at www. GoRSPA.org.

Author

rspatrustedadvisor

Category

Technology

Latest episode

Jul 8, 2026

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Episodes

RSPA Trusted Advisor Ep. 108: Next Gen Leadership with Alpha’s Truman Meecham and BMC’s Bobby Bauer 20.03.2024

In Episode 108 of “The Trusted Advisor,” RSPA CEO Jim Roddy talks with Truman Meecham, President at hospitality POS solution provider Alpha, and Bobby Bauer, President & CEO at VAR Business Machines Company (BMC), about their leadership journeys. Meecham and Bauer discuss the nuances of leading your family business, the experiences that shaped them as leaders, the challenge of balancing compan...

RSPA Trusted Advisor Ep. 107: Analyzing the 2024 RSPA Retail IT Channel KPI Study 07.03.2024

In Episode 107 of “The Trusted Advisor,” POS Nation VP of Customer Experience Will Atkinson, BlueStar VP of Marketing Dean Reverman, and RSPA CEO Jim Roddy analyze the 2024 RSPA Retail IT Channel KPI Study. Atkinson, Reverman, and Roddy discuss how niche strategies are boosting VAR and ISV profits, the continued expansion of the as-a-Service recurring revenue business model, the forecast for VAR/I...

RSPA Trusted Advisor Ep. 106: New BlueStar CEO Ryan Girvin Talks Leadership 22.02.2024

In Episode 106 of “The Trusted Advisor,” RSPA CEO Jim Roddy sits down with Ryan Girvin, CEO of value-added distributor BlueStar, to discuss his leadership journey. Girvin details how he was mentored by the late Steve Cuntz, the challenge of following in the footsteps of an industry legend, actions he’s taking to ensure a smooth leadership transition, the importance of being an approachable leader,...

RSPA Trusted Advisor Ep. 105: Creating and Maintaining a Candid Culture with PAR’s Savneet Singh 08.02.2024

In Episode 105 of “The Trusted Advisor,” RSPA CEO Jim Roddy talks with Savneet Singh, CEO of billion-dollar RSPA member PAR, about his unique leadership journey. Much of the discussion focuses on the importance of creating a culture of candor – and the challenge of maintaining one long-term. Singh also talks about identifying and testing your next generation of potential leaders, which CEOs and bo...

RSPA Trusted Advisor Ep. 104: Leadership with Jon Decker of BlockChyp and Tom Bronson of Mastery Partners 23.01.2024

In Episode 104 of “The Trusted Advisor,” RSPA CEO Jim Roddy sits down with Jon Decker, CEO of BlockChyp, and Tom Bronson, President of Mastery Partners, to kick off a series of interviews focusing on leadership. Decker and Bronson discuss their time together at ISV Granbury Solutions, which key trait all future leaders must possess, their most impactful mentors, and the difficult experiences that...

RSPA Trusted Advisor Ep. 103: Retail IT Channel 2024 Outlook 14.12.2023

In Episode 103 of “The Trusted Advisor,” RSPA CEO Jim Roddy shares his 2024 outlook for the retail IT channel based on a recent RSPA Focus Group discussion and the association’s annual review of member company profiles.  “The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is an award-winning content series designed specifically for retail IT VARs and software devel...

RSPA Trusted Advisor Ep. 102: How Trusted Advisors Embrace Content Marketing with ScanSource’s Wendy Thacker 30.11.2023

In Episode 102 of “The Trusted Advisor,” RSPA CEO Jim Roddy sits down with Wendy Thacker, the Vice President of North American Channel Marketing for ScanSource, to discuss how trusted advisors embrace content marketing. Thacker, who has over 27 years of channel marketing experience, shares how VARs can launch an ongoing content marketing program, how they can consistently create compelling content...

RSPA Trusted Advisor Ep. 101: Transitioning Your VAR/ISV Business with RSPA Atty. Jill Miller 15.11.2023

In Episode 101 of “The Trusted Advisor,” RSPA General Counsel Jill Miller sits down with RSPA CEO Jim Roddy to discuss transitioning your business through either an outside sale or handing it off to a family member or employee. Miller discusses due diligence, non-compete agreements, the importance of having a written plan, the role of your CPA, and more.  “The Trusted Advisor,” powered by the Reta...

RSPA Trusted Advisor Ep. 100: BlueStar’s Rob Dorsey on Building Relationships and Making Sales 01.11.2023

In Episode 100 of “The Trusted Advisor,” RSPA CEO Jim Roddy talks with Rob Dorsey, the Vice President of Sales for BlueStar, about building relationships and making sales in the retail IT channel. Dorsey, who has worked in channel sales for over 25 years, shares his insights on the importance of passion, sincerity, and mindset to build long-term relationships and partnerships.  “The Trusted Adviso...

RSPA Trusted Advisor Ep. 99: Tech Trends in Label Printing with Jon Levin and Kate Orara of Star Micronics 26.10.2023

In Episode 99 of “The Trusted Advisor,” RSPA CEO Jim Roddy talks technology trends in label printing with Jon Levin, Director of Product Management at Star Micronics, and Kate Orara, Star’s Partner Development Manager. Levin and Orara share how VARs and ISVs can take advantage of new delivery avenues requiring new labeling solutions, increased consciousness related to food safety and allergens, an...

RSPA Trusted Advisor Ep. 98: SMB Marketing Best Practices with Heartland’s Chris Allen 11.10.2023

In Episode 98 of “The Trusted Advisor,” RSPA CEO Jim Roddy talks with Chris Allen, the Senior Vice President of Marketing at Heartland, about SMB marketing best practices for VARs and ISVs. Allen shares his secrets to developing core messages, utilizing a B2B website to generate leads, executing effective email campaigns, and engaging on social media to win new customers.  “The Trusted Advisor,” p...

RSPA Trusted Advisor Ep. 97: Sales Messaging Best Practices with COCARD’s Dan Brattland 04.10.2023

In Episode 97 of “The Trusted Advisor,” RSPA CEO Jim Roddy talks with Dan Brattland, the President and Chair of COCARD Marketing Group, about sales messaging best practices for VARs and ISVs. Brattland shares how you can create presentations that best capture your value proposition, how to tailor that narrative to specific audiences or specific needs, and how to sync that message with all marketin...

RSPA Trusted Advisor Ep. 96: Analysis of PayIQ’s Exclusive ISV Study 30.08.2023

In Episode 96 of “The Trusted Advisor,” RSPA CEO Jim Roddy talks with Tom Byrnes, Senior Vice President of Global Payments Marketing at PayIQ, about his company’s study “How ISVs are Staying Competitive in an Evolving Market.” The report addresses ISV business model changes, integration challenges, payments strategies, the shift to the cloud, and more. You can access an eBook based on the report h...

RSPA Trusted Advisor Ep. 95: Atty. Jill Miller Talks Privacy Policy Best Practices 17.08.2023

In Episode 95 of “The Trusted Advisor,” RSPA General Counsel Jill Miller sits down with RSPA CEO Jim Roddy to discuss VAR and ISV best practices related to privacy policies. Miller also recaps her RetailNOW 2023 surcharging and cash discounting panel and shares what issues she heard about most at the show.  “The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is an...

RSPA Trusted Advisor “Quick Take” Ep. 94: Retail Trends & Embracing Innovation 12.07.2023

In Episode 94 of “The Trusted Advisor,” James Frank, an Innovations Consultant at Toshiba, previews his RetailNOW 2023 education session “Future Trends in Retail & Hospitality.” Frank and the RSPA’s Jim Roddy discuss the challenges and opportunities personalization presents, innovation best practices VARs need to know, and how retail will change to serve Millennials and Gen Z better.  “The Tru...

RSPA Trusted Advisor “Quick Take” Ep. 93: PayFac-as-a-Service for ISVs & VARs 28.06.2023

In Episode 93 of “The Trusted Advisor,” Blake Rouse, the Sr. Director of Business Development at payments provider Cardknox, previews his RetailNOW 2023 education session “Why PayFac-as-a-Service? Benefits of the PFaaS Model for ISVs & VARs.” Rouse and the RSPA’s Jim Roddy discuss the challenges, risks, and benefits of the payment facilitator (PayFac) business model, PayFac recurring revenue oppor...

RSPA Trusted Advisor “Quick Take” Ep. 92: How VARs/ISVs Can Use KPIs to Drive Results 14.06.2023

In Episode 92 of “The Trusted Advisor,” Tom Bronson, the Founder and President of consulting firm Mastery Partners, previews his RetailNOW 2023 education session “Using KPIs to Drive Results in Your Business.” Bronson and the RSPA’s Jim Roddy discuss how KPIs keep your business on course, why VARs need to track their recurring revenue, and what’s the number one mistake solution providers make to h...

RSPA Trusted Advisor “Quick Take” Ep. 91: Leadership Cheat Codes for VAR/ISV CEOs 07.06.2023

In Episode 91 of “The Trusted Advisor,” Rick Feuling, the CEO of VAR/ISV RITE Enterprises and Cloud Retailer, previews his RetailNOW 2023 education session “Five Cheat Codes on How to Lead: From One VAR/ISV CEO to Another.” Feuling and the RSPA’s Jim Roddy discuss the ethics of persuasion, how to talk pay changes with your employees, and how to transition from being a VAR to the VAR/ISV hybrid bus...

RSPA Trusted Advisor Ep. 90: Your Sales Pipeline and the Retail IT Channel Timeline 31.05.2023

In Episode 90 of “The Trusted Advisor,” RSPA CEO Jim Roddy talks with longtime industry executive Joe Finizio about two topics: sales pipeline management best practices for VARs and ISVs and the progress of the retail IT industry as the RSPA celebrates its 75th anniversary in 2023. Finizio led sales and marketing teams with Data Terminal Systems, Micros, Sharp, POS.com, Toast, and LINGA, an ISV he...

RSPA Trusted Advisor Ep. 89: Surcharging & Cash Discounting with RSPA General Counsel Jill Miller 03.05.2023

In Episode 89 of “The Trusted Advisor,” RSPA General Counsel Jill Miller sits down with RSPA CEO Jim Roddy to discuss what VARs and ISVs need to know about surcharging and cash discounting. Miller shares her insights on updated mandates, which land mines solution providers need to be aware of, and consequences of ignoring guidelines and best practices. Miller will host a surcharging and cash disco...

RSPA Trusted Advisor Ep. 88: Retail Strategists Carl Boutet and Michael LeBlanc 20.04.2023

Episode 88 of “The Trusted Advisor” features a discussion between retail strategists Carl Boutet and Michael LeBlanc conducted live on stage during the RSPA Canadian Community Networking Event April 11 at the Hockey Hall of Fame in Toronto. Boutet is a Montreal-based business strategist and executive advisor with over 25 years of operational, marketing, merchandising, and retail executive experien...

RSPA Trusted Advisor Ep. 87: Marketing Myths, Mistakes & Mastery 06.04.2023

n Episode 87 of “The Trusted Advisor,” the RSPA marketing team of Chris Arnold (Director of Marketing & Strategic Partnerships), Ayana Scriven (Marketing Communications Manager), and Jim Roddy (President & CEO) discuss marketing myths, mistakes, and mastery.   “The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is an award-winning content series designed specifical...

RSPA Trusted Advisor Ep. 86: Industry Insiders Analyze 2023 Retail IT Channel KPI Study 06.03.2023

In Episode 86 of “The Trusted Advisor,” Cervion Systems founder Hunter Allen, BlueStar VP of Marketing Dean Reverman, and RSPA CEO Jim Roddy analyze the 2023 RSPA Retail IT Channel KPI Study. Allen, Reverman, and Roddy discuss how VARs and ISVs have successfully converted disruption into opportunity, solution provider progress with the as-a-Service business model, VAR acquisitions, recruiting best...

RSPA Trusted Advisor Ep. 85: Changing Opportunities for Women in the Retail Technology Channel 22.02.2023

In Episode 85 of “The Trusted Advisor,” RSPA CEO Jim Roddy talks with RSPA members Ekta Iyer of Alliance Bancard Systems and Linda Sudderth of Epson about changing opportunities for women in the retail technology channel. Iyer and Sudderth share their personal stories about ascending to leadership positions in a male-dominated industry, outline new opportunities for women today, and offer guidance...

RSPA Trusted Advisor Ep. 84: RSPA General Counsel Jill Miller Shares Her Master Agreement Checklist 31.01.2023

In Episode 84 of “The Trusted Advisor,” RSPA General Counsel Jill Miller sits down with RSPA CEO Jim Roddy to share best practices related to her Master Agreement Checklist. Miller walks through how to utilize the checklist prior to signing any agreement plus she shares why a data retention policy is a must-have for VARs and ISVs of all sizes. “The Trusted Advisor,” powered by the Retail Solutions...

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