Liz Fiedler

Rooted Agritourism

Leisure EN ↓ 186 episodes

Rooted Agritourism is the go-to podcast for rural entrepreneurs building diversified, sustainable, and story-driven farm businesses. Hosted by Dr. Liz Fiedler Mergen—flower farmer, educator, and founder of Sunny Mary Meadow cut flower farm—this show goes beyond blooms to explore the full spectrum of agritourism and value-added agriculture. Whether you're launching a U-pick field, hosting farm events, bottling your own products, or dreaming up the next big rural business idea, you'll find honest insights, real-world strategies, and a whole lot of encouragement here. Each episode blends personal...

Author

Liz Fiedler

Category

Leisure

Podcast website

rss.com

Latest episode

Jun 23, 2026

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Episodes

Why Every Flower Farmer Needs a Google Business Profile 24.02.2025

In this episode of the Flower Farmer Forum podcast, host Liz speaks with Marilyn about the significance of Google Business Profiles for local businesses. They discuss how to set up and optimize these profiles to enhance visibility, engage with customers, and gather reviews. Marilyn emphasizes the importance of regular updates and content creation to maintain an active presence on Google, which can...

Introducing FarmersToFlorists.com 17.02.2025

First 20 farmers sign up here to waive the activation fee: https://www.farmerstoflorists.com/offers/MaYLNyjv/checkout ? Learn more about Farmers to Florists: https://www.farmerstoflorists.com/f2f-farmer In this episode of the Flower Farmer Forum podcast, host Liz introduces FarmersToFlorists.com , a platform designed to connect flower farmers with florists. Liz discusses the challenges faced by fl...

"Should You Grow?" Series: Zinnias 10.02.2025

In this episode of the Flower Farmer Forum podcast, Liz discusses the pros and cons of growing zinnias, a popular flower among flower farmers. She highlights their ease of growth, high yield, and vibrant colors, making them ideal for casual arrangements and you-pick farms. However, she also addresses challenges such as their tendency to bend, issues with water quality, and poor performance in cool...

Cold Flowers: What Works For You on Your Farm? (Live from Flower Farmer Forum Conference) 03.02.2025

This conversation explores various aspects of flower farming, focusing on spring blooms, growing techniques, challenges faced by farmers, and the importance of both annuals and perennials. The speakers share their experiences, mistakes, and successes in cultivating flowers, particularly in colder climates. They discuss strategies for fall planting, overwintering techniques for specific plants like...

Lessons from Wedding Expos and Adding Weddings to Your Farm's Revenue 20.01.2025

In this episode, Liz discusses the valuable lessons learned from attending wedding expos and how they can enhance revenue for flower farmers. She emphasizes the importance of networking, showcasing seasonal flowers, managing client expectations, and the significance of authenticity in building relationships with clients. Liz also shares insights on understanding wedding budgets and the educational...

5 Tips for Getting the Most Life From Your Fresh Flowers 13.01.2025

Free Download: https://www.sunnymarymeadowcoaching.com/cut-flower-care-tips In this episode of the Flower Farmer Forum podcast, Liz discusses how to care for locally grown flowers from the perspective of the customer. She emphasizes the unique qualities of these flowers, the importance of educating customers on their care, and sustainable practices in flower farming. The episode provides practical...

What You Need to Know to Apply For the Marketing Assistance for Specialty Crops (MASC) Program 06.01.2025

https://www.fsa.usda.gov/ The Marketing Assistance for Specialty Crops (MASC) program provides financial assistance to specialty crop producers to help them expand domestic markets or develop new markets for their crops. MASC helps specialty crop producers offset higher marketing costs related to: Tenderness and perishability of specialty crops like fruits, vegetables, floriculture, nursery crops...

Webinar Replay: Goal Setting for the New Year - Introducing Petals & Profits 30.12.2024

In this conversation, Liz discusses her goal-setting strategies for the upcoming year, focusing on personal, business, and relationship goals. She emphasizes the importance of writing down goals, evaluating them, and adapting strategies as needed. The discussion also covers the Pedals and Profits Challenge, which aims to hold participants accountable for their goals. Liz shares insights on buildin...

How to Best Explain the Benefits of Locally Grown Flowers to Others 23.12.2024

In this episode of the Flower Farmer Forum podcast, host Liz Fiedler Mergen discusses the numerous benefits of locally grown flowers, emphasizing the importance of having a well-prepared elevator pitch to advocate for local blooms. She highlights the unique qualities of local flowers, including their freshness, sustainability, and support for the local economy. Liz also introduces a new resource,...

Recapping My Speech for the FFA State Leadership Conference 16.12.2024

Goal Setting Webinar on Dec 17th: https://www.sunnymarymeadowcoaching.com/registration-page-d3536231-06cf-4e2a-8585-4a5dbb674470 Petals and Profits: https://www.sunnymarymeadowcoaching.com/petals&profits In this reflective episode, Liz shares her journey of personal growth and resilience following the loss of her husband. She discusses the importance of community, the bright future of agricult...

Don't Wait Until January 1st to Start Setting 2025 Goals 09.12.2024

Goal Setting Webinar on Dec 17th: https://www.sunnymarymeadowcoaching.com/registration-page-d3536231-06cf-4e2a-8585-4a5dbb674470 Petals and Profits: https://www.sunnymarymeadowcoaching.com/petals&profits In this episode of the Flower Farmer Forum podcast, Liz discusses the significance of goal setting and regular business audits for sustainable success in flower farming. She emphasizes the imp...

Back to Better Book Club: 'Die with Zero' by Bill Perkins 06.12.2024

In this episode, Liz and Abbey discuss the book ' Die with Zero ' by Bill Perkins, which challenges conventional views on wealth and financial planning. The conversation emphasizes the importance of maximizing life experiences over merely accumulating wealth. They explore the concept of giving while alive, the timing of financial gifts, and the significance of investing in memorable experiences. T...

Breeding Dahlias: Insights from Lorelie of Florelie 02.12.2024

Visit Florelie online! In this conversation, Liz interviews Lorelie from Florelie is a small scale, specialty cut flower farm in Bungaree, Victoria, Australia, focusing on her journey in growing and breeding dahlias. Lorelie shares her experiences from starting with a few plants to growing over 10,000 dahlias. The discussion covers the intricacies of breeding, the importance of genetic diversity,...

"Should You Grow?" Series: Tulips 25.11.2024

Free Tulip Growing Guide: https://www.sunnymarymeadowcoaching.com/tulipguide In this episode of the Flower Farmer Forum podcast, Liz discusses the intricacies of growing tulips, focusing on profitability, market considerations, and effective harvesting techniques. She shares her personal experiences, including the financial aspects of tulip farming, the importance of understanding growing conditio...

Tax Strategies for Flower Farmers Post Election Preparing for 2025 - Part 2 18.11.2024

Download the FREE Tax Planning Guide: https://www.sunnymarymeadowcoaching.com/tax-planning In this episode of the Flower Farmer Forum podcast, Liz discusses tax strategies for flower farmers in the context of the results of the 2024 elections. The conversation emphasizes the importance of understanding financial planning, overcoming the stigma around discussing money, and navigating the complexiti...

The Role of Joy in Our Lives with Jade Delaney 15.11.2024

In this episode, Liz and Jade Delaney discuss the themes of joy and happiness as explored in the book 'Joyful' by Ingrid Fetell Lee. They delve into the importance of creating joyful environments, the role of nature, and how small moments of joy can lead to greater happiness. The conversation emphasizes the need to be intentional about finding joy in everyday life and the significance of celebrati...

Tax Strategies for Flower Farmers Post Election Preparing for 2025 - Part 1 11.11.2024

Download the FREE Tax Planning Guide: https://www.sunnymarymeadowcoaching.com/tax-planning In this episode of the Flower Farmer Forum podcast, Liz discusses essential tax strategies for flower farmers in light of recent political changes. She shares her personal journey of financial awareness following the loss of her husband and emphasizes the importance of understanding tax benefits and deductio...

The Growth History of My 6-Figure Flower Farm 04.11.2024

In this episode, Liz shares her personal journey of building a six-figure flower farm from a small hobby to a thriving business. She discusses the challenges and triumphs she faced along the way, including navigating the loss of her husband, scaling her operations, and the importance of community support. Liz emphasizes the need for transparency in the flower farming industry and offers insights i...

Back to Better Book Club: "Joyful" by Ingrid Fetell Lee 01.11.2024

Summary In this episode, Liz and producer Abbey discuss the book 'Joyful' by Ingrid Fattel Lee, exploring how design and aesthetics can impact happiness. They share personal anecdotes about the joy derived from everyday objects, the significance of color in mood, and the importance of creating joyful experiences in both personal and professional settings. The conversation emphasizes the need to su...

You're Invited to Flower Farmer Forum Conference 2025 28.10.2024

In this episode, Liz discusses the upcoming Flower Farmer Forum conference, sharing insights on its purpose, structure, and the importance of community among flower farmers. The conference aims to elevate the industry by providing educational opportunities, fostering networking, and promoting the value of locally grown flowers. Liz emphasizes the need for collaboration and support within the flowe...

Live Webinar Replay: Managing Burnout in Flower Farming 23.10.2024

In this webinar, Liz discusses effective strategies for managing burnout as a flower farmer. She shares actionable tips that have helped her streamline operations, set boundaries, and maintain a sustainable work-life balance. Key topics include creating a standard bestselling offer, establishing minimums for custom orders, utilizing communication tools, and batching work for efficiency. Liz emphas...

Community Over Competition in Flower Farming 21.10.2024

FLOWER FARMER FORUM: https://www.sunnymarymeadowcoaching.com/FFFC2025 In this episode of the Flower Farmer Forum podcast, host Liz discusses the challenges and opportunities presented by competition in the flower farming industry. She emphasizes the importance of adopting an abundance mindset, focusing on collaboration rather than rivalry, and leveraging competition to innovate and improve busines...

Interview with Todd Musig, Co-Author of "Juggling Elephants" 18.10.2024

In this engaging conversation, Liz and Todd Musig discuss the launch of a new self-help book club and the importance of personal growth for business owners. They delve into Todd's journey of publishing and co-authoring, exploring the themes of his book 'Juggling Elephants,' which addresses the challenges of balancing work, family, and self-care. The discussion emphasizes the need for intentionalit...

Growing the Right Flowers for Your Business - Burnout Mini Series Part 3 14.10.2024

Register for the FREE webinar on avoiding burnout: https://www.sunnymarymeadowcoaching.com/registration-page-60063b60-008f-48ef-b083-d9d3ec13ee3e In this episode of the Flower Farmer Forum podcast, Liz discusses strategies for reducing burnout in flower farming. She emphasizes the importance of growing the right amount of flowers based on customer demand, understanding target customers, and implem...

Hiring The Right Help in Your Business to Avoid Burnout - Burnout Mini Series Part 2 07.10.2024

Register for the FREE webinar on avoiding burnout: https://www.sunnymarymeadowcoaching.com/registration-page-60063b60-008f-48ef-b083-d9d3ec13ee3e In this episode of the Flower Farmer Forum podcast, Liz discusses strategies to reduce burnout on flower farms, focusing on the importance of hiring help and building a strong team. She shares her personal experiences and insights on transitioning from a...

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