Liz Fiedler
Rooted Agritourism
Rooted Agritourism is the go-to podcast for rural entrepreneurs building diversified, sustainable, and story-driven farm businesses. Hosted by Dr. Liz Fiedler Mergen—flower farmer, educator, and founder of Sunny Mary Meadow cut flower farm—this show goes beyond blooms to explore the full spectrum of agritourism and value-added agriculture. Whether you're launching a U-pick field, hosting farm events, bottling your own products, or dreaming up the next big rural business idea, you'll find honest insights, real-world strategies, and a whole lot of encouragement here. Each episode blends personal...
Where to listen?
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Episodes
Build a Farm Ecosystem, Not Just a Farm Stand (Mini Series Part 1) 11.08.2025 21:45
Register for the Webinar: https://www.sunnymarymeadowcoaching.com/registration-page-eed11a8c-b87c-42f7-b405-7747a71eafa2 In this episode of the Flower Farmer Forum podcast, host Liz discusses the journey of building a flower farm business that thrives on sustainability and diversification. She emphasizes the importance of creating a smart farm ecosystem that not only focuses on selling flowers but...
More Than Flowers: The Hidden Role of Farmers as Public Educators 04.08.2025 12:00
In this episode of the Flower Farmer Forum podcast, host Liz discusses the often-overlooked responsibilities of flower farmers, particularly in the context of agritourism. She emphasizes the role flower farmers play in shaping public perception of agriculture and the importance of educating visitors about the realities of farming. The conversation explores the spectrum of farming, the balance betw...
How to Sell Extra Flowers Without Discounting Them 29.07.2025 18:56
In this episode of the Flower Farmer Forum, host Liz discusses strategies for managing extra flowers in a flower farming business. She emphasizes the importance of long-term planning and pre-selling to avoid excess inventory. The episode provides creative solutions for moving flowers, such as partnering with local businesses, utilizing QR codes for audience building, and running giveaways. Liz als...
How I Took an Intermission on my Flower Farm in the Middle of Summer without Impacting Revenue 21.07.2025 26:34
Foundations of PPP: https://www.sunnymarymeadowcoaching.com/foundationsofPPP Workshops: https://www.sunnymarymeadowcoaching.com/workshops In this episode of the Flower Farmer Forum podcast, host Liz discusses her recent intermission from selling and growing flowers, the evolution of her online course into a community membership, and the importance of taking breaks to refocus on business foundation...
How Comprehensive Planning Shapes the Future of Rural Agriculture 07.07.2025 16:34
In this episode of the Flower Farmer Forum podcast, host Liz Fiedler Mergan discusses the challenges and opportunities facing rural communities, particularly in Stearns County, Minnesota and the Stearns County Comprehensive Plan for 2040 that has a focus on agriculture. She explores the balance between growth and preservation, the importance of supporting small farmers, and the role of agritourism...
How to Best Explain the Benefits of Locally Grown Flowers to Others [REPLAY EPISODE] 30.06.2025 15:13
In this episode of the Flower Farmer Forum podcast, host Liz Fiedler Mergen discusses the numerous benefits of locally grown flowers, emphasizing the importance of having a well-prepared elevator pitch to advocate for local blooms. She highlights the unique qualities of local flowers, including their freshness, sustainability, and support for the local economy. Liz also introduces a new resource,...
5 Tips for Getting the Most Life From Your Fresh Flowers [REPLAY EP] 23.06.2025 16:32
Free Download: https://www.sunnymarymeadowcoaching.com/cut-flower-care-tips In this episode of the Flower Farmer Forum podcast, Liz discusses how to care for locally grown flowers from the perspective of the customer. She emphasizes the unique qualities of these flowers, the importance of educating customers on their care, and sustainable practices in flower farming. The episode provides practical...
The Miracle on 34th Street Mindset: Integrity, Community, and Growth in Flower Farming 16.06.2025 23:11
In this episode of the Flower Farmer Forum podcast, host Liz discusses the 'Miracle on 34th Street' philosophy, emphasizing the importance of customer service and community support in the flower farming business. She shares personal anecdotes about her journey in the floral industry, the challenges of meeting customer needs, and the significance of maintaining integrity and generosity in business...
Grow Your Audience Like You Grow Your Flowers: Social & SMS Marketing with Matt Diamante 09.06.2025 30:38
In this episode of the Flower Farmer Forum podcast, host Liz and guest Matt Diamante discuss essential marketing strategies for small businesses, focusing on social media and SMS marketing. They explore the importance of video content, the dynamics of going viral, and effective ways to build an SMS list. The conversation emphasizes the need for small business owners to adapt to changing marketing...
Are You Chasing Time or Chasing Money in Your Business? 02.06.2025 28:16
In this episode of the Flower Farmer Forum podcast, Liz discusses the critical choice between chasing time or money in the context of flower farming. She shares her personal journey through the ups and downs of running a flower farm, emphasizing the importance of investing in systems and understanding the seasons of business. Liz highlights the challenges of growth, the necessity of organization,...
Simplifying Dahlia Planting: Save Time and Grow Better Blooms 26.05.2025 22:21
In this episode of the Flower Farmer Forum podcast, Liz discusses her experiences and strategies for growing dahlias at her farm in Minnesota. She shares insights on simplifying planting techniques, improving soil conditions, and innovative methods for extending the blooming season. Liz emphasizes the importance of efficient farming practices and the benefits of community support among flower farm...
How to Succeed at Flower Farming When It’s Not Your Full-Time Job 19.05.2025 21:25
In this episode of the Flower Farmer Forum podcast, host Liz discusses the realities of flower farming when it isn't a full-time job. She shares her experiences balancing multiple revenue streams, the importance of flexibility in scheduling, and practical strategies for preparing for planting. Liz emphasizes the significance of adapting to weather conditions, maximizing limited time, and maintaini...
Marketing with Heart and Tech: How to Use AI Without Losing Authenticity 12.05.2025 32:28
In this episode of the Flower Farmer Forum podcast, host Liz and guest expert Mona Bavar discuss the intersection of smart marketing, authentic branding, and the use of AI strategies to enhance customer reach without sacrificing authenticity. They explore the importance of understanding one's brand story, the emotional connections that drive customer loyalty, and the role of AI in modern marketing...
Find Your Flower Farm Fit: Adding Weddings and Workshops to Your Farm (Mini Series Part 3) 05.05.2025 22:50
Webinar: https://www.sunnymarymeadowcoaching.com/registration In this episode, Liz wraps up the mini-series on finding your flower farm fit by discussing advanced revenue streams such as workshops, weddings, and selling to florists. She emphasizes the importance of community engagement through workshops, the complexities and profitability of wedding florals, and the nuances of building relationshi...
Find Your Flower Farm Fit: Subscriptions, Sponsorships, U-Picks & More (Mini Series Part 2) 28.04.2025 27:28
Webinar: https://www.sunnymarymeadowcoaching.com/registration In this episode of the Flower Farmer Forum podcast, Liz delves into various business models for flower farming, including farm stands, subscriptions, cut flower garden kits, stem bars, U-Pick farms, and nursing home sponsorships. Each model is explored in terms of its benefits, challenges, and suitability for different types of flower f...
Find Your Flower Farm Fit: Matching Your Life with the Right Business Model (Mini Series Part 1) 21.04.2025 17:25
Sign up the the free webinar: https://www.sunnymarymeadowcoaching.com/registration In this episode of the Flower Farmer Forum podcast, host Liz introduces a new mini-series titled 'Find Your Flower Farm Fit.' The series aims to help aspiring flower farmers identify the best model for their unique circumstances, focusing on personal resources, market needs, and financial considerations. The first e...
From Farm to Florist: Smart Strategies for Selling Wholesale Flowers 14.04.2025 15:21
In this episode of the Flower Farmer Forum podcast, Liz discusses effective strategies for marketing flowers to florists. She emphasizes the importance of understanding florist needs, pricing strategies, and building professional relationships. Key tips include selling in increments of ten, knowing market prices, and presenting flowers in a way that highlights their value. The conversation conclud...
Flower Farmer Forum Podcast - Official Trailer 14.04.2025 2:19
The Flower Farmer Forum podcast (formerly Sunny Mary Meadow podcast) is hosted by Liz Fiedler, a nurse practitioner turned flower farmer in central MN. Learn tips and tricks for growing and selling cut flowers. Located in Zone 4B, the shorter growing season offers some challenges. Her farm, Sunny Mary Meadow specializes in bouquet subscriptions, stem bars, and a you pick flower farm experience. Lo...
The Solution to Tariffs for Florists: Buy Local Flowers from U.S. Flower Farmers 09.04.2025 6:42
Sign up here: www.farmerstoflorists.com In this short but powerful episode, we’re talking about why florists need better options—and how YOU can be the one to provide them. Imported flowers dominate the market, but local blooms offer something truly special: unmatched freshness, sustainability, and heart. If you're a flower farmer who grows beautiful, high-quality stems and is ready to connect wit...
Mastering Crop Planning for Profitable Flower Farming 07.04.2025 15:32
$30 Crop Planning Offer: https://www.sunnymarymeadowcoaching.com/offers/8qKFeNxG In this episode of the Flower Farmer Forum podcast, host Liz discusses the critical aspect of crop planning for flower farmers. She emphasizes the importance of understanding fixed and flexible offerings, managing bloom times, and the mathematical calculations necessary for successful crop planning. Liz also introduce...
SEO 101 for Flower Farmers: Strategies and Insight from Brandon Leibowitz 31.03.2025 29:34
Find Brandon online: https://seooptimizers.com/ In this episode, Liz discusses SEO optimization for small businesses with Brandon Leibowitz, founder of SEO Optimizers. They explore the importance of SEO for small business owners, particularly those in niche markets like flower farming. The conversation covers the basics of SEO, strategies for optimizing websites, the significance of content creati...
Ranunculus Growing Secrets: Overcoming Challenges in Cold Climates 24.03.2025 19:14
In this episode of the Flower Farmer Forum podcast, host Liz discusses the intricacies of growing Ranunculus, sharing her personal experiences, challenges, and future plans. Over the course of the conversation, she reflects on her past growing seasons, the lessons learned from various experiments, and the adjustments made for the current season. Liz also outlines her strategies for future cultivat...
Branding Your Flower Farm: The Role of Authentic Storytelling 17.03.2025 26:29
Reme's website: https://www.rememancera.com/story-connectors-1on1/?fbclid=PAZXh0bgNhZW0CMTEAAaY5FvFboY6RqUIx3wsxSoGScfBr0YwbjH9DfjhUwbCiRzHKcmJ1R7Nzx-Y_aem_PUKn4Bv6QKREx_WEB6k3Dw In this episode of the Flower Farmer Forum podcast, host Liz Fiedler Mergen speaks with personal branding strategist Reme Mancera about the significance of storytelling in building a personal brand. They discuss how to fi...
FBA (Flowers Bloom Anyway): Embracing Your Own Path Without Apology 10.03.2025 15:54
In this episode of the Flower Farmer Forum podcast, discusses the importance of embracing one's unique path as an entrepreneur without feeling the need to conform to societal expectations. She shares insights on the judgments faced by ambitious individuals and how to shift one's mindset to own their ambition without guilt. The conversation also touches on the significance of intentional living and...
How to Start Worm Composting at Home: Expert Advice from Cathy Nesbitt 03.03.2025 29:53
In this episode of the Flower Farmer Forum podcast, host Liz interviews Cathy Nesbitt, the 'Laughing Bean Queen' and founder of Cathy's Crawley Composters . They discuss the benefits and methods of indoor composting with worms, including the science behind it, how to manage a worm bin, and the environmental impact of composting. Kathy shares her journey from being an accidental entrepreneur to edu...
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