Roofing Podcast: Hook Better Leads

✔ Clarify 3-5 core values with your existing team ✔ Offer autonomy, master and purpose ✔ Create 'standard operating procedures' and clarity of expectations ✔ Help your employees identify and move towards goals ✔ Make your employees the hero of each of their stories ✔ Give them the result you want, and let them own that. For more + 4 places to find great employees: https://hookagency.com/find-emplo...

✔ Come up with what you’re doing currently ✔ Make separate accounts in your bank. ✔ Pay yourself what you’d have to pay someone else to do all that you do. ✔ Move it closer to healthy percentages each quarter ✔ Make it easy by naming your accounts correctly. Check out a cartoon summary, and a review here: https://hookagency.com/profitfirst Buy the book by Michael Michalowitcz: https://amzn.to/2XgG...

Daniel Hutt, founder of ‘Amy My Content‘ and I talk about powerful ways to get more views of your content with paid promotion, ways to create powerful case studies, and how to make your content convert at an insanely high rate.

Tyler Hanna of 8-bit Rex Joins us for a radical jamboree of digital marketing discussion and planning for 2019. Have you gotten your 2019 Digital marketing budget set in stone yet? Do you know when and how to outsource the stuff that matters? Do you have the top sources / 3 or 4 revenue generators - from your previous years marketing, and are you ready to double down on them? If not – it's time to...

Joe Egan, a construction company consultant joins me to talk about his experience as a construction company owner, and now author – and shares how can you win contracts without being the lowest bidder. We talk about the limitations of digital communication, and how to get your buyers trust in person.

Mark Teskey of Teskey Mediaworks joins me to talk about his experience as a drone pilot and marketer – where is the sweet spot for using drones in marketing. We talk about tools, basics to getting started, and how to tell a story that gets results with drone footage.

I chat with Jesse Meehan who runs back of house admin for several small (construction) business as part of Headwaters Resources – check out our conversation about where to look for employees and how to attract the right ones.

Josh Swisher of Northface Construction shares his wide array of lead generation techniques, and his #1 secret for closing as many leads a possible.

This one's for the small businesses out there dealing with administrative and organizational hiccups! Particularly the construction companies – but I think these principles apply across the board for the most part. I talk with Jesse Meehan of Headwaters Contractor Resources about “How to Stay Organized in Your Construction Company Admin (and Marketing)”

I chat with John Locke of Lockedown Design about marketing general contractors / construction companies and what they should focus on for the best bang for their buck in online marketing.

I talk with my wife (wooo!) about the learning experience of working with your husband and wife – the great parts, the hard parts, and some principles we've found for a more successful working relationship and navigating the mythical 'work/life balance.'