Rogue Business with Rochene H.

When you realise the way you've been "building your team" is basically: panic post at 2am, hire a friend of a friend, cross your fingers, repeat… And what happens when the person you bring in can't read your mind, doesn't fit, and suddenly you've got more problems than when you started? On this episode of the Rogue Business Podcast, I'm joined by Ash, founder of Emerald HQ, an HR and hiring strate...

“You’re Not Lazy, you’re Over Capacity”: enter Aunty Meatballs & the truth about accidental leadership
 What happens when you realise the way you’ve been “doing leadership” is basically: mask harder, push longer, run on adrenaline… and call it discipline? And what happens when your brain is actually built for sprints, lateral thinking, and big vision creation , but nobody taught you how to resourc...

“Women Need to Manage Their Time Better”: So She Opened Her Own Gym What happens when you realise the space you work in can’t keep women safe, or supported, and you decide to build your own?⁣ ⁣ I’m joined by Christine Lane-Bishop (“Sparkle”), founder of Fearless Females, the first women’s-only studio in Ipswich. We talk about the moments that forced the leap (crèche closures, blatant dismissals of...

This episode was sparked right off the back of a live event I ran, and it’s a necessary callout. I unpack 10 brutally honest truths I wish every service based business owner knew. From overcomplicating your offer suite to building your business around your best self (don’t), this is the episode you’ll want to sit with and then do something about.⁣ ⁣ "If your business is waiting for you to heal, yo...

This episode is a deeply personal one. I share the raw truth about becoming financially solo for the first time in my adult life and how it's radically shifted my view of money, business, and independence. From selling my home, to rethinking retirement, to redefining what growth looks like, this is about more than profit. It’s about creating a business and life that holds me through change.⁣ ⁣ ⁣ "...

Most founders either aren’t tracking at all, or they are, but without *thinking*.⁣ ⁣ They see slow growth, rising costs, or inconsistent sales and blame strategy.⁣ But the real issue? They’re flying blind and calling it business.⁣ ⁣ This episode isn’t about being good at spreadsheets. It’s about building conviction, regulating your reactions, and actually *leading* using data.⁣ ⁣ You don’t need to...

I’m not gonna lie, this one might sting.⁣ ⁣ Because if you’ve got staff (or you’re planning to), and you’re sitting in a sea of frustration, tasks not getting done, performance slipping, communication clunky, it’s easy to assume your staff are the problem.⁣ ⁣ But what if they’re not?⁣ ⁣ What if your ceiling is actually *you*, your leadership, your shadows, your avoidance, and your refusal to actua...

There are far too many purpose-driven business owners walking around with subtle, sneaky beliefs about money that are keeping their businesses stuck. You say you’re not in it for the money? Cool. But let’s not use that as an excuse to stay financially illiterate, dodge your tax responsibilities, or never look at a P&L. This episode is a ruthless (but necessary) reminder that if you want your busin...

This one’s for the business owner who’s already successful, but knows something’s off. In this episode, I take you behind the scenes of where I go and what I look at when I start working with a high-performing client who’s doing all the “right things” on paper… but still feels stuck inside their business.⁣ ⁣ We’re breaking down:⁣ → Why your financial breathing room might be tighter than it should...

This one’s been a long time coming. I had employed staff for nine years, and now, on the other side of gym ownership, I see the whole picture clearly. In this episode, I’m unpacking one of the most common (and messy) questions I get from clients: Can I actually be friends with my staff? We’re talking leadership duality, blurred boundaries, emotional capacity, favouritism, and what it actually take...

I’m diving BTS, again. This time with a whole new lens. It’s been over a year since I sold the gym and walked away from a business I spent 10 years building. I was great at gym ownership. But now that I’m out? I see everything differently. This episode is the real unpacking, what I got right, what I never saw while I was in it, and what I’d do completely differently if I ever opened another facili...

I’m breaking the silence. It’s been six months since I recorded solo. I dismantled everything I built over a 10 year career. Sold the gym. Let go of a professional identity and made the bravest (and hardest decision) of my life professionally. This episode is raw. It’s the behind the scenes of what really goes down when you outgrow your old success and step into something that actually fits. It’s...

In this episode of Rogue Business, I’m chatting with Bec Potalej, owner of Lioness Performance, a female-only gym and online coaching platform. Bec’s journey from dreaming about gym ownership as a teen to leading a thriving business is packed with grit, lessons, and real talk. We dive into scaling, managing yourself as a leader, and keeping it human when things get messy. This one’s for anyone won...

In this episode of Rogue Business, I bring you a raw, no-filter conversation with Sam Dengate, the powerhouse behind T-Generation Gyms—a fitness space dedicated to inclusivity, accessibility, and serving the trans and neurodiverse communities. Sam’s journey from facing discrimination in traditional gym spaces to creating a gym that breaks the mold is packed with insight and fire. We dive deep into...

In this episode of Rogue Business, I’m joined by the incredible Kara Huynh—an industry vet with 13 years in the game, no filter, and a knack for real talk. We dive into her journey from an unconventional start to becoming a connector and leader who’s reshaping what leadership in fitness looks like. Kara’s story highlights how deep empathy, brutal honesty, and a relentless love for people are non-n...

In this episode of Rogue Business, I’m cutting through the noise and breaking down what it really takes to get leads in your health and fitness business—and spoiler alert, it's not about mindlessly posting more. We’re talking specifics: what to do when your lead generation is in a slump and why posting more of the same isn’t the answer. I'm pulling back the curtain on the essentials of lead genera...

In this episode of Rogue Business, I'm cutting through the bullshit about growing a profitable business. So many of you are out here thinking you have a lead generation problem when, in reality, it's a retention issue. I'm laying out how to figure out where you actually need to focus. Plus, I'm spilling the tea on how two gyms went from stuck in the mud to skyrocketing revenue in just a few months...

IT'S TME TO HIT YOUR FIRST 100K YEAR You know you have an amazing service that delivers exceptional results. The content you create really speaks to your audience and you're seeing consistent leads come through. You feel like you have a grasp on your day to day runnings, but things just aren't translating into bank. Why?! In this episode I break down key areas to double down on if you're yet to hi...

This one big area blew up my business in the first few years, but it was super intentional…⁣ ⁣ This episode is an absolute field of golden nuggets if you’re struggling to gain some traction early on in your business.⁣ ⁣⁣ I CHAT:⁣⁣ ⁣⁣ *Falling deep in service mode⁣ *Keeping your eyes and ears on everything about your client⁣ *Stumbling into brand and following that thread⁣ *Unintentional brand deve...

Case study time! How my client moved into a huge January signing 16x new clients (by the time Jan finished!).⁣ ⁣ Lead generation slow and sign ups stagnant, this ones for you. So many takeaways to implement straight away.⁣ ⁣ I CHAT:⁣ ⁣ *Alignment in your offer⁣ *Showing up to sell ⁣ *Content that actually hits ⁣ *Visibility in your objective⁣ ⁣ FOR MORE RIFF OFFS:⁣⁣⁣ 1. Follow me over on Instagram...

In this episode of Rogue Business, I’m diving into how to dominate in a commercial gym and grow your business in that environment. We’re talking about getting damn good at your craft, finding your niche, and mastering the core training principles that set you apart. But it doesn’t stop there—I’m also breaking down why making yourself known in the gym, building solid relationships with staff and me...

In this episode of Rogue Business, I’m breaking down why your problem might not be lead generation, but retention. Too many business owners think they need more leads when the real issue is keeping the clients they already have. I dive into the key metrics you should be tracking, the hotspots where clients drop off, and how to implement retention strategies that actually work. If you're stuck at t...

In this episode of Rogue Business, I'm getting real about breaking through that earning ceiling that's holding you back. If you're feeling stuck at “fully booked” but can't seem to level up, this one's for you. I'm tearing apart the bullshit around branding, content, messaging, and embodying your values—so you can stop playing small and start making serious moves in your business.⁣ ⁣ Key Takeaways...

2017-2018 was a big year for me as gym owner. A big growth year on paper, there were some key areas that made this a reality.

This episode I get very frank about what I did AND didn’t know about these core areas.

 I CHAT:
*Brand
*Quality of service
*Marketing *Word of mouth *Systems *Team and personal development *Repeat efforts
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BIZ AUDIT: 1x spot open for a February start! Time to rip apart your business and rebuild it stronger. This ain't your average pat-on-the-back container and it’s not a band-aid fix. It’s a four-week deep dive into the guts of your business. If you know you need to take a hard look at where you're at, sort out what’s firing on all cylinders and what’s just firing blanks, dissecting what’s working a...