Rocket Fuel: Youth Marketing

Nick Telson is the co-founder of DesignMyNight. Amassing eight million unique users a month, DesignMyNight is one of the UK’s most popular nightlife discovery platforms. As a B2C, DMN connects consumers and suppliers alike - providing a menu of nightlife experience for punters, and a robust booking system for venues.  Having aspired to build a business together since their time at univer...

Adnan Ebrahim is the founder and CEO of Car Throttle, a motoring brand that distributes content online. Dubbed “Top Gear for the Facebook generation,” Adnan founded Car Throttle a decade ago, when he was still a student living with his parents. Since then, the brand has gone on to work with the likes of McLaren, Nisan, Mercedes and Red Bull, and has recently been acquired by Dennis Publishing. Hav...

James O’Malley is a technology and politics freelance journalist. “The problem with being a technology journalist is, these days, you’re basically an everything journalist.” Technology has become so ubiquitous throughout modern society that it now pervades every nook and cranny of our lives. Of course it has afforded us amazing benefits, but luxuries are not without their costs; we use technology,...

Brandon Relph is a youth specialist, speaker and consultant. At just 13-years-old, Brandon founded a company that used the video-game Minecraft to generate content for marketing and educational purposes. And though “the computer had to be off by nine,” he expanded his enterprise to a team consisting of forty employees spanning multiple countries. Now, six years later, Brandon routinely provid...

Matt Deegan is the creative director of Folder Media and the station manager at Fun Kids Radio. Since starting in student radio at the Royal Holloway, University of London, Matt’s expertise have grown exponentially; now living a double life managing presenters and staff at Fun Kids Radio, whilst pioneering content for Folder Media. Fun Kids is the UK’s biggest children’s radio station, and Folder...

Alison Jackson is an artist known for her subversive political art. Having shied away from higher education until age 30, Alison began taking night classes for art after realising her life as a receptionist wasn’t fulfilling her. With her passion for art ignited, she later enrolled in BA and MA university programmes, and even produced a BAFTA award-winning television series for the BBC, all whilst...

Stephen Green is the EVP for ITV Kids, and is responsible for the maintenance of the Thunderbirds brand. Joining the entertainment industry during the turn of the millennium, Stephen has since experienced an eclectic career in brand management. Beginning with licensing for Hasbro, Stephen has since worked with brands such as Pokémon and Mr. Men, and even became the CEO of a Chinese conte...

Sonja Graham is the Managing Partner for the environmental charity Global Action Plan. Once an employee for one of the biggest oil companies in the world, Sonja is now a pioneer for environmental change at GAP. Her trajectory was catalysed during her time at the University of Edinburgh, where she became increasingly aware of how human activity harms the planet. Global Action Plan is a charity dedi...

Rory Sutherland is the Vice Chairman of Ogilvy, a columnist for the Spectator Magazine, and author of the Alchemy series. In ’88, Rory was but another graduate looking to work for any ad agency that would have him. Which, unbeknownst to him at the time, was none of them. Except one: Ogilvy & Mather Direct. Fortunately, Rory's circumstance of limitation birthed his best possible outcome as a vi...

Rocket is hosting a panel on the 28th of November at Soho House, and we would love to see you there! You can register at  eventbrite.co.uk/e/speaking-the-language-of-youth-the-trouble-with-teens-tickets-72952267195?aff=ebdssbdestsearch The panel is based around marketing and communicating effectively with young people aged between 13-18. Guests include: the Chief Strategy Officer of a le...

Ed Couchman, the UK General Manager for Snap Inc, joins us to talk about Snapchat, Spectacles and the future of augmented reality. Having made his first splash in the world of B2B magazines, Ed Couchman now lives in the world of the digital; having worked at Facebook for half a decade, to recently become the “the face of the business” at Snap. He explains that, not only is Snapchat not dying:...

Louise Kettle is the editor for, ‘the mag that’s got your back,’ Shout Magazine. From an admirer in her youth, to a writer as an adult, Louise Kettle worked her way up the magazine industry in a rather unorthodox fashion. At the end of her teenage years, Louise decided that she wasn’t ready for university, and so entered the world of fashion retail. She later became a sub-editor for DC Thomson’s E...

"You can’t manage what you can’t measure.” Ella Robertson is Managing Director for the youth focused conference One Young World. She is also one of Management Today’s 35 Women Under 35, and co-author of the book 'How to Make a Difference.’ Unenthused by the prospect of becoming a lawyer, Ella dropped out of one of the UK’s top 5 law firms so she could make  real  change. Alongside her mo...

Famously known for reinvigorating the O2 Arena; breathing new life into the Millennium Dome, Paul Samuels shares his Rocket Fuel. Paul Samuels is the Executive Vice President at AEG, the company responsible for accommodating sports, music and entertainment events across the globe. This includes the world renowned festival Coachella, as well as the management of 150 venues. Together, we discuss: br...

Veteran of radio, Andy Roberts, is the former group programme director of the UK radio station KISS. We recorded this episode just before Andy left Bauer. Going against the grain from a young age, Andy diverted form the status-quo of attending university and instead took up an offer to work in radio. Now, after enjoying two decades in the Bauer/Kiss Radio space, Andy has resigned from his position...

Emma Sayle is the founder of Killing Kittens, an empowerment brand dedicated to sexually liberating women around the world since 2005.  Having spent her early years in the Middle-East, and under the tyranny of her overbearing father, Emma found herself suffocated and stifled. After attending an all girls’ boarding school in the UK, however, this began to change. She was introduced to “no...

Rocket Fuel is the podcast at the intersection of youth marketing, youth culture, technology and creativity. Each episode sees someone from youth marketing or youth culture asked questions about them, their journey, their role and the brand they work for. We conclude by asking for their 'rocket fuel', things gleaned from their years of experience, actionable insights that our audience can apply to...

Rocket Fuel is the podcast at the intersection of youth marketing, youth culture, technology and creativity. Each episode sees someone from youth marketing or youth culture asked questions about them, their journey, their role and the brand they work for. We conclude by asking for their 'rocket fuel', things gleaned from their years of experience, actionable insights that our audience can apply to...