Rocket Chiropractic Podcast for Chiropractors

In this episode of the Rocket Chiro Podcast, I dive into a topic that most chiropractors think about but rarely say out loud: what makes a bad chiropractic patient. Every chiropractor wants to help people, but the reality is that not everyone is a good fit for your care or your practice. Learning to identify those bad fits early on can save your sanity, protect your business, and create space for...

In this episode of the Rocket Chiro Podcast, I talk about one of the most repeated marketing clichés out there: "Content is king." I explain why that statement is incomplete and why transformational content—not just any content—is what actually helps chiropractors grow their practices and connect with patients.   I break down what makes certain types of content valuable, what makes others a waste...

In this episode of the Rocket Chiro Podcast, I dig into the process of improvement. When we first start anything, whether it's adjusting patients, running a practice, or marketing, the truth is we usually aren't very good at it. That's normal. But I also want to clear up a point I made recently about not focusing too much on things you're terrible at. While I believe your greatest growth comes fro...

In this episode of the Rocket Chiro Podcast, I'm sharing something that's been on my mind lately. Over the years, I've talked to a lot of chiropractors who've tried to follow the "success formulas" promoted by charismatic gurus, seminar speakers, and social media personalities—only to end up frustrated, burned out, and wondering what's wrong with them. I've been there too. I know what it's like to...

When I started my own practice, I thought success would be a straight line up. It wasn't. Running a chiropractic business is a roller coaster. One month you're crushing it, the next you're wondering if you'll make payroll. SEO rankings bounce. Patient numbers dip. Finances fluctuate. The problem isn't the ups and downs themselves — it's how we respond to them. In this episode of the Rocket Chiro P...

A lot of chiropractors get stuck asking the wrong questions. They focus on the urgent stuff that feels important in the moment but doesn't actually move the needle in practice or life. In this episode, I talk through three simple but powerful questions that every chiropractor should be asking. These questions will help you: Simplify your practice and stop wasting money on things you don't need Und...

In this episode of the Rocket Chiro Podcast, I wanted to balance the conversation around micro practices. I've talked plenty about the upside of starting and running a small solo practice, but I think it's only fair to also be honest about the challenges. The goal here isn't to talk you out of it. In fact, I still think a micro practice is the smartest way for most chiropractors to get started. Bu...

In this episode, Jerry dives deep into the concept of the micro practice — a streamlined, low-overhead model of chiropractic care that's perfect for new chiropractors, associates ready to start their own thing, or even seasoned DCs who want to simplify and reduce stress. After receiving a question from a client considering the micro practice route, Jerry breaks down: What a micro practice actually...

Patient retention is one of the biggest struggles chiropractors face. Whether it's patients not completing their initial care plans or failing to return after they feel better, retention can make or break a practice. In this episode, Jerry breaks down the two most foundational aspects of retention that chiropractors often overlook—and how to fix them. What You'll Learn in This Episode: Why retenti...

In this episode of the Rocket Chiro Podcast , Jerry dives into the big question: What's AI going to do to search and SEO? Chiropractors have been hearing about AI more and more, and one longtime listener reached out to ask how this might impact local SEO and Google Maps rankings going forward. Jerry shares his personal insights (not AI-generated) on where things might be headed and what chiropract...

In this episode of the Rocket Chiro Podcast, Jerry revisits a hot topic from last week—whether the chiropractic profession is at risk of losing itself—and takes it a step further. Instead of focusing on the fears and infighting, Jerry shares his thoughts on what chiropractors should be fighting for. What are the core values worth protecting? What should the future of chiropractic look like? And ho...

In this episode of the Rocket Chiro Podcast, Jerry tackles a topic that comes up often in chiropractic circles: the fear of "losing the profession." Where does this fear come from, and is it justified? Jerry explores five key fears that often drive this concern: Losing Chiropractic Identity The never-ending debate between subluxation-based vs evidence-based chiropractors continues to divide the pr...

In this episode of the Rocket Chiro Podcast , Jerry Kennedy dives into a bold claim made by a chiropractic website company that told a prospective client "99% of our websites rank at the top of Google." That kind of statement might sound great—especially to chiropractors who don't fully understand SEO—but Jerry explains why it's likely misleading at best and total nonsense at worst. Drawing from h...

In this episode, Jerry addresses a question he received multiple times in one week from chiropractors: Why are there so many website visitors and so few new patients? He breaks down this common concern and explains why these numbers often don't align in the way chiropractors expect. The episode offers perspective, highlights common misconceptions, and gives practical advice for improving website c...

In this episode of the Rocket Chiro Podcast, Jerry tackles one of the most common questions chiropractors face: Should I accept insurance or go cash-based? Whether you're starting a new practice or reevaluating your current approach, this episode provides a practical breakdown of the pros and cons of both models. Jerry shares his straightforward answer: If your practice includes a wide variety of...

What if you're not a big deal? Not famous. Not a legend. Can you still be a successful chiropractor—even if you feel insignificant? In this episode, Jerry gets personal and unpacks the struggle between success and significance. From wrestling with professional insecurity to redefining what really matters, this episode is for any chiropractor who's ever felt like they were falling short—despite doi...

One of the most common questions chiropractors ask is, "How much should I be spending on marketing?" Unfortunately, there's no one-size-fits-all answer. Your marketing budget depends on your goals, experience, available time, and financial situation. In this episode of the Rocket Chiro Podcast, Jerry Kennedy breaks down what chiropractors need to consider when setting a smart, sustainable marketin...

In this episode of the Rocket Chiropractic Podcast, host Jerry Kennedy, former chiropractor and founder of Rocket Chiro, discusses how chiropractors can effectively request patient reviews without feeling desperate or sales-oriented. The goal is to foster a comfortable approach that enhances practice visibility and appeal. Why Reviews Matter: Jerry emphasizes that online reviews significantly impa...

In this episode, Jerry Kennedy explores what it takes to build a referral-based chiropractic practice. While many chiropractors say they want more word-of-mouth referrals, most don't have a clear strategy in place to make it happen. Jerry breaks down the keys to increasing referrals, explains the different types of referral sources, discusses why people refer (and why they don't), and offers pract...

In this episode, Jerry tackles a nuanced and often controversial topic: why does chiropractic sometimes sound like a religion? Drawing from his own experience in the profession and his exposure to its philosophical roots, Jerry explores how religious-like language and behavior have persisted in chiropractic for over a century—and whether this helps or harms the profession. This episode doesn't aim...

In this powerful episode, Jerry sits down with Todd Smith from True Inner Freedom to explore how being a Highly Sensitive Person (HSP) impacts chiropractors both professionally and personally. If you're a chiropractor who struggles with people-pleasing, overthinking, poor boundaries, and burnout — this conversation is for you. Todd explains how HSP traits can become both a superpower and a liabili...

In this episode, Jerry takes a deep dive into networking and collaborations in chiropractic. While partnerships and collaborations can fast-track your growth, they also come with serious long-term risks if not handled wisely. Jerry explains why chiropractors must be extremely careful about who they associate with, both online and offline, and how short-term attention can easily undermine long-term...

In this episode of the Rocket Chiro Podcast , Jerry Kennedy explores how different age groups engage with brands online—and what that means for your chiropractic marketing. Using a recent infographic from NP Digital as a jumping-off point, Jerry breaks down why Gen Z takes longer to follow brands on social media, why Boomers tend to move quicker, and how your marketing strategy should align with y...

In this thought-provoking episode of the Rocket Chiro Podcast, Jerry Kennedy welcomes returning guest Shaq Smith for an unstructured but incredibly relevant conversation about a cultural shift in healthcare trust—especially among Gen Z—and what that means for chiropractors moving forward. Together, they unpack a global study by Edelman shared via Axios that reveals rising distrust in the medical e...

In this insightful episode, Jerry Kennedy dives deep into the important topic of chiropractic website ownership versus renting. Learn about the pros, cons, and misconceptions surrounding website management to make the best decision for your chiropractic practice. Key Points Discussed: 1. The Catalyst for This Discussion Jerry shares his experience with seeing a social media ad discouraging chiropr...