Rock Solid: Round Rock Business Leaders Podcast

Is TikTok really just a dancing app for teenagers? Not anymore. On this episode of Rock Solid, host Bryan Eisenberg sits down with Round Rock native Ennis Wright, an account executive at TikTok, to uncover how businesses of every size can use TikTok to tell better stories, reach new audiences, and grow. After speaking at the Round Rock Chamber’s Founders Forum, Ennis shares the biggest misconcepti...

Hiring is changing faster than ever—and many businesses aren't prepared. In this episode of Rock Solid , Bryan Eisenberg sits down with Kelly Moreno, Chief Solutions Officer at Workforce Solutions Rural Capital Area , to discuss the future of work, workforce development, AI, skilled trades, internships, apprenticeships, and the biggest hiring challenges facing employers today. Kelly shares how...

What does it take to go from an entry-level position to CEO? In this episode of Rock Solid, host Bryan Eisenberg sits down with Kim Pollok, CEO of SWBC Payroll & HR , to discuss her remarkable journey from helping employees through a company shutdown to leading one of the region’s premier payroll and HR organizations. Kim shares powerful lessons on leadership, mentorship, workplace culture, ma...

What does it take to go from a lifelong Round Rock resident to serving your community at the Texas Capitol? In this episode of Rock Solid, Bryan Eisenberg sits down with Caroline Harris Davila to discuss growing up in Round Rock, the values that shaped her leadership, and why community involvement matters more than ever. Caroline shares the story of how she unexpectedly entered public service at j...

What happens when life changes in an instant? In this heartfelt episode of Rock Solid, Bryan Eisenberg sits down with Geneva, founder of Victorious Walk Counseling, TEDx speaker, professional counselor, and EMDR practitioner, to discuss grief, resilience, healing, and the courage to keep moving forward after unimaginable loss. After losing her husband unexpectedly and becoming a widowed mother of...

Michelle Ly wears more hats than most people can imagine. As a Round Rock City Council member, business owner, nonprofit leader, wife, and mother, Michelle has built a life centered around service, leadership, and making a difference in her community. In this episode of Rock Solid, she shares her journey from the daughter of Vietnamese refugees to becoming a respected entrepreneur and one of Round...

What makes veterans some of the best employees a business can hire? In this episode of Rock Solid, host Bryan Eisenberg sits down with Isaac Marquez-Diaz, Veteran Employer Liaison for the Texas Veterans Commission, to discuss how veterans transition into civilian careers, why businesses should actively recruit veteran talent, and the free workforce resources available to employers across Texas. Is...

What happens when a Google finance professional decides corporate life isn’t enough anymore? In this episode of Rock Solid, Bryan Eisenberg sits down with Van Baker, owner of Pink Zebra Moving in Round Rock, Texas. Van shares his journey from working in data center finance at Google to launching one of the fastest-growing moving companies in Central Texas. They dive into: Why Van chose entrepreneu...

Round Rock native Hunter Leatherman joins Bryan Eisenberg on Rock Solid to share his journey from working as a bat boy for the Round Rock Express to becoming Vice President at Frontier Bank. In this episode, Hunter reflects on growing up in Round Rock during its explosive growth, learning the value of community from his banker parents, and why local relationships still matter in today’s business w...

In this episode of Rock Solid , host Bryan Eisenberg sits down with career strategist Candyce Hunt to uncover a powerful truth: many professionals are unknowingly undervaluing themselves—and it’s costing them more than just money. Candyce shares her shocking “$85K vs $175K” salary story that sparked her mission to help others “get off the clearance rack” and recognize their true worth. From naviga...

In this episode of Rock Solid , host Bryan Eisenberg sits down with Trina Martin , founder of Parents for Arts Education, to discuss the growing crisis around arts education—and why it matters more than ever. Trina shares her powerful journey from music marketing to becoming a passionate advocate for fine arts in schools. From her experience speaking at TEDx Round Rock Women to working with policy...

In this episode of Rock Solid, host Bryan Eisenburg sits down with Destin George Bell for a candid conversation about entrepreneurship, resilience, and what it really takes to build a startup from the ground up. Destin shares his incredible journey from moving to Austin with no money and living out of his car, to cold-emailing his way into startup opportunities, building Card.io, and landing a dea...

In this episode of Rock Solid, host Bryan Eisenberg sits down with entrepreneur and former CEO Mathias Ihlenfeld to explore his incredible journey—from arriving in the U.S. with almost nothing to building a $100M global brand. Mathias shares how he helped scale Woom Bikes, disrupting a 200-year-old industry by focusing on one simple idea: designing bikes specifically for kids. But the real story g...

In this episode of Rock Solid, host Bryan Eisenberg sits down with Mary Parker of Infinite Potential Counseling to explore a radically different approach to mental health. Instead of managing symptoms for years, Mary focuses on identifying and addressing the root causes —from diet and toxins to genetics and lifestyle. After a personal journey that led her to question traditional medical approaches...

Welcome to Rock Solid: The Round Rock Business Leaders Podcast , hosted by Bryan Eisenberg . In this episode, Bryan sits down with Blayre Pena , a highly accomplished attorney and one of only ~400 board-certified civil appellate lawyers in Texas—and the only one in Williamson County with this distinction. Blayre shares: ⚖️ What civil appellate law actually is (and why it matters) 🚨 The #1 mistake...

What happens when two data experts decide to bring enterprise-level analytics to small businesses? In this episode of Rock Solid , host Bryan Eisenberg sits down with Arantza Garcia Delfin and Femke Munting , co-founders of Amralytics , to talk about how small businesses can stop guessing and start using data to grow with confidence. Arantza and Femke share how their work with local businesses unc...

What if the best classroom didn’t have walls? In this episode of Rock Solid: The Round Rock Business Leaders Podcast , host Bryan Eisenberg sits down with Joecelyn Esparza , founder of Wild Explorers Nature Co-op , to talk about reconnecting kids and families with the outdoors. After seeing the powerful impact nature had on her own children during 2020, Joecelyn began building outdoor micro-commun...

What does it really mean to be a community banker ? In this episode of Rock Solid, host Bryan Eisenberg sits down with Aaron Dominguez of Frost Bank — a leader whose impact stretches far beyond banking. Aaron serves on multiple boards including the Round Rock Chamber, the Greater Austin Hispanic Chamber, the Round Rock Baseball League, Planning & Zoning Commission, and Chasco Family YMCA. But...

What does it take to lead one of Texas’ fastest-growing cities? In this episode of Rock Solid: The Round Rock Business Leaders Podcast , host Bryan Eisenberg sits down with Mayor Craig Morgan to discuss the transformation of Round Rock, Texas — from economic development strategy to downtown revitalization, data centers, tourism, and building a financially sound city. Mayor Morgan shares: The story...

What happens when life’s highest highs and lowest lows collide in the same year? In this powerful episode of Rock Solid, host Bryan Eisenberg sits down with Tracey Janowitz, serial entrepreneur, community builder, and co-founder of Patriot MMA & Fitness and Hippo Social Club in Round Rock, Texas. Tracey shares her remarkable journey: • Meeting her husband and going “all in” on life and busines...

In this episode of Rock Solid, host Bryan Eisenberg sits down with Nico Martinez, co-founder of Prociglieri and longtime startup technologist, to talk about his global entrepreneurial journey—from building engineering teams at Ticketmaster and NBCUniversal to now advising startups as a fractional CTO. Nico shares hard-won lessons about: • Why startups often fail at execution (and how to avoid it)...

Did you know Round Rock is home to a Texas A&M university campus? On this week’s Rock Solid, Bryan Eisenberg sits down with Charley Ayres, Director of Student Relations at Texas A&M University–Central Texas, to talk about the growing presence of higher education in our own backyard. Charley shares how the university is transforming access to education for local students—through partnership...

Discover how the Round Rock Chamber achieved a historic milestone of 1,001 members and what it means for the future of local business. Host Bryan Eisenberg sits down with community leaders live at the State of the Chamber Power Lunch to break down the Chamber’s biggest wins of the year. Special guests include: Selicia Sanchez-Adame, 2024 Board Chair of the Round Rock Chamber Jordan Robinson, Presi...

Cam Houser, founder of ActionWorks and creator of the globally adopted 3-Day Startup program, joins Rock Solid to talk about what really drives entrepreneurial success — action. In this high-energy episode, Cam and Bryan Eisenberg dig into the new Jumpstart program launching in Round Rock, TX, designed to push aspiring founders from dreaming to doing. Learn why Cam avoids typical networking, how r...

What does it really take to own a Habitat for Humanity home? This week on Rock Solid, we sit down with Philip Golden, Executive Director of Habitat for Humanity Williamson County, to discuss how they’re building homes—and changing lives—in Central Texas. Philip shares heartwarming stories, including the emotional dedication of a long-delayed home, and explains the true process behind Habitat’s hom...