Rock Enroll

Am I best utilizing my brand? Can I break my brand? And how does sound relate to branding? Join Dana Cruikshank and Christian Jessup as they discuss the best ways to honor and evolve your brand in an ever-changing world of "content."

Are you thinking about your priority audience when marketing to them? On today's episode of Rock Enroll, we interview Bonnie Blumer, director of marketing & partnerships at Rensselaer Polytechnic Institute, as she walks us through the marketing and enrollment tips that she's had success with.

All too frequently, higher ed institutions separate SEO and Information Architecture (IA) in their minds. But sites function best when these two important functions are handled hand-in-hand. Matt Herzberger, Vice President of Digital Experience and Analytics at VisionPoint Marketing, joins Dana Cruikshank to discuss the relationship between SEO and IA, and how higher ed websites can optimize both.

VisionPoint's director of SEO and analytics, Anna Chandler, joins Dana Cruikshank as they discuss the current "garbage fire" situations in higher education marketing, Twitter and GA4.

On today’s episode, you’ll hear from Dana Cruikshank as he interviews Kim Shank. Kim shares her knowledge from over 13 years in college admissions, and what she's learned now that she's on the other side of things as an Account Director at VisionPoint Marketing.

On today’s episode, you’ll hear from Dana Cruikshank as he interviews Shane Adams. Adams brings his marketing expertise from his time with brands such as AMC and Chipotle, as well as his knowledge in the higher ed sector, including his current role at Graceland University as Chief Marketing Officer.

How do you define strategy? Ask three different people and you'll probably get three different answers. On today’s episode, you’ll hear from Diane Sutton (Founder and Chairman of VisionPoint), Erica Kim (Director of Strategy), and Dana Cruikshank (Vice President of Market Strategy) as they discuss how institutions can use strategic planning to inform their enrollment marketing efforts.

On today’s episode, you’ll hear from Benny Vargas and Josh Dodson as they interview Rock Hall. Rock Hall is a higher education expert with more than 20 years of success and strategic management at institutions such as the University of Utah and the University of Southern California, Los Angeles. He brings his perspective on the world and on higher education to our podcast!

During this episode of Rock Enroll, Josh and Dana continue their conversation on the current state of higher education.

During this episode of Rock Enroll, Josh and Dana look at recent trends and discuss the current state of higher education.