Rock Enroll

In the fourth and final episode of our four-part series on VisionPoint Marketing’s adult learner study , we explore the power of messaging that truly resonates. Christian Jessup and Cassie Fleming unpack what adult learners want to hear—and what turns them away. From the importance of clarity and cost transparency to the emotional drivers that matter most, this episode breaks down real survey data...

In the third episode of our four-part series on VisionPoint Marketing’s adult learner study , we dive into the critical phase between interest and enrollment. Christian Jessup and Danielle Attanasio explore how colleges and universities can effectively nurture adult learners once they’ve raised their hand. From email and text strategies to the surprising rise of social media outreach, this episode...

In the second episode of our four-part series on VisionPoint Marketing’s latest adult learner study, we dig into the media habits that shape how this audience discovers and engages with higher education. Katy Campbell and Becki Murison explore which channels adult learners really use, when they use them, and what that means for institutions building the right media mix. From YouTube’s surprising p...

In the first episode of our four-part series on VisionPoint Marketing’s adult learner study , we unpack why adult learners are essential to the future of higher education. Join Christian Jessup, Katy Campbell, and Matt Walters as they discuss the demographic shifts creating urgency around this audience, the surprising motivations driving adult learners, and the real barriers standing in their way....

In this episode of Rock Enroll, we unpack the recent shakeups at the U.S. Department of Education and what they mean for enrollment marketers facing yet another wave of uncertainty. VisionPoint experts Matt Walters, Sarah Mullins, and Katy Campbell explore how institutions can communicate with empathy, lead with clarity, and stay agile in a shifting higher ed landscape.

This week Katy Campbell chats with Dr. Joel Shrock, President of Graceland University, about enrollment marketing, student experience, and the challenges facing university presidents. Discover how Graceland’s “radical belonging” approach sets it apart and the role of authenticity, community, and AI in shaping its future.

Colleges once relied on Online Program Managers (OPMs) to expand online learning, but concerns over high costs and transparency have sparked a shift. In this episode of  Rock Enroll , we explore the evolving relationship between institutions and OPMs, recent policy changes, and how schools can "detox" from OPM contracts to take back control of their online programs.

Join us for our new college president interview series, starting with a thought-provoking conversation with Dr. Jennifer Lindon, President of Hazard Community & Technical College. From navigating the demographic cliff to bridging the gap between admissions and marketing, Dr. Lindon shares the unique challenges facing her institution and the innovative strategies she’s implementing to support h...

Social proof from real student experiences can be the most influential factor in higher education decisions. In today's episode, we break down how prospective college students are approaching their higher education choices looking for authentic experiences, and how institutions can build marketing materials using social proof as their content. You can read further about this topic in our blog: htt...

The landscape of paid media marketing has become increasingly competitive, especially for institutions targeting student enrollment. With limited budgets, institutions must devise strategic approaches to stand out in the noise. In this episode of Rock Enroll, Katy Campbell and Christian Jessup explore effective strategies to optimize paid media campaigns and maximize student enrollment.

This week we dive into recent Gen Z trends and how higher ed marketers can take part in them. Join our guests Alli Hutchinson, Brooke Brennan, and Emma Provost as they break down the "Brat Summer" aesthetic, “demure,” the Y2K revival, and more. From bold visuals to nostalgic throwbacks, discover how institutions can tap into these trends to capture Gen Z’s attention.

Join VisionPointers Sarah Mullins and Kelly Glendenning in this episode of Rock Enroll as they explore what higher education can learn from other industries about marketing and branding. Focusing on the idea that audiences are more than just demographics, they dive into understanding behaviors, interests, and motivations to create personalized marketing strategies. With engaging examples and insig...

In this episode of Rock Enroll, Katy Campbell and Brandi Stocker discuss the FAFSA Simplification Act, its implications for colleges and students, and how institutions can navigate the resulting challenges and delays. From understanding key changes to enhancing communication strategies, join us for essential insights into the current FAFSA situation and actionable solutions for higher education pr...

In today's episode of Rock Enroll, Katy Campbell and Sammy Bowen delve into understanding Gen Z's unique relationship with higher ed, exploring their values, media habits, and how institutions can effectively market to them. From embracing social responsibility to navigating digital channels, join us as we uncover strategies to engage Gen Z and prepare for the rise of Gen Alpha.

In our latest episode of Rock Enroll, Kelly Glendenning and Matt Walters use a randomizer wheel with institution types and different challenges that institutions may face, covering what solutions we would offer for yield, brand, and lead generation problems.

In the latest episode of Rock Enroll, we uncover key insights from Rebecca Stapley’s nine-year tenure at Nazareth College, exploring strategies for capturing student attention, avoiding common mistakes, and fostering collaboration between admissions, PR, and marketing departments. Learn innovative approaches to campus exposure amidst declining visits, harnessing social listening for audience insig...

How will NCAA conference realignments impact your institution's prospective audience? Should your marketing efforts change to reflect this? And how can you ensure your athletic events are in synergy with your campus marketing? We cover these topics and more as Erin Ward joins us for this week's episode of Rock Enroll!

Join us for an insightful episode of Rock Enroll with Leslie Sharpe, a marketing strategist with a rich background in higher ed. Leslie shares her experiences and insights in the evolving landscape of higher ed recruitment, marketing strategies during and post-pandemic, and the critical role of data-driven decision-making in today's digital-driven environment. Discover how institutions are ada...

How should higher ed marketers use Threads? And what should we make of the latest controversies at Twitter / X? Dana Cruikshank chats with Marketing Manager Christian Jessup and Director of SEO and Analytics Anna Chandler on these topics and more.

It's been a little over a month since GA4 replaced Universal Analytics as Google's next generation analytics platform. What changes are we noticing in usability and data accuracy? How has the transition impacted higher ed? In this short bonus episode, Anna Chandler and Christian Jessup join Rock Enroll host Dana Cruikshank to discuss.

In our latest episode of Rock Enroll, Dana Cruikshank sits down with Tony Poillucci, Vice President and Creative Director at VisionPoint Marketing. Join us as we discuss the power of emotional advertising, how to stand out from the "sea of sameness," and what Tony's dream project would be in higher ed.

Institutions should always be on the lookout for new audience segments, and it makes sense to have a diverse pool of applicants that are right-fit students. That being said, now it’s more timely than ever to be considering this topic, given the Supreme Court’s recent ruling against Affirmative Action. Join us on the newest episode of Rock Enroll as three seasoned higher ed marketing experts dive i...

Join host Dana Cruikshank on the latest episode of Rock Enroll as he sits down with Melony Martinez, Director of Marketing & Public Relations at National Park College. Discover how marketing and outreach have evolved at NPC over the past two decades, the impact of implementing a new CRM, and the success of NPC's aggressive marketing approach.

Over the past several months, we’ve observed an increase in low-quality “spam” leads. Vice President Chriss Thompson joins Dana Cruikshank to discuss how to understand and identify spam leads, and the best ways to combat this marketing problem. Read more about this topic at: https://www.visionpointmarketing.com/spam-leads/ Reach out to us with questions or for a free consultation at info@visionpoi...

What CRM is right for you? How do you use your CRM to create less work instead of more? And how does working with a Slate Preferred Partner improve your efficiencies? Danielle Attanasio joins Dana Cruikshank on this week’s episode of Rock Enroll to discuss all things CRM. Reach out to info@visionpointmarketing.com with any questions or comments!