Roadmap to Referrals

We made it! This is the final episode of the year, and what a year it has been. In this episode, I'm sharing the top three business lessons I learned this year that will carry me forward into 2023 and beyond. These are lessons that I hope you can also learn vicariously through me and take with you into next year! Resources and links mentioned in this episode can be found on the show notes page at...

As the year comes to a close, I think it's important to reflect on lessons learned. I'm not talking about the things that you should be doing to take care of your referral sources or how to identify your referral sources—I've spoken in depth about that practical stuff plenty of times in previous episodes. Instead, I will be sharing four reflections on referral lessons learned. Resources and links...

It's time to wrap up our two-part series on reversing your way forward. Last week we talked about reflecting, and this episode is all about how we reverse our goals so that we can crush them. You'll learn about a key thing people miss when setting goals and a process I created to help plan out your goals with the big picture in mind and a way to accomplish them. Resources and links mentioned in th...

There are lots of ways to set goals and prepare for next year. This could include systems, processes, journals, or retreats. When I am preparing myself and my business for the coming year, I prefer a strategy that holds me accountable with a focus on the why and an action plan to make it happen. In this episode, I will be sharing how I prep for every new year and the process that I teach others so...

Have you ever wondered how to respond when you're tagged or mentioned on social media? You don't want to miss out on that opportunity to be referred, so today I'm sharing some tips and key insights on how referrals work best and what we should be doing as soon as these online referrals happen. Listen in as I let you eavesdrop on part of a Building a Referable Business call, where you will hear my...

Saying "no" can be difficult. It can make you feel guilty or it can make you question yourself. But regardless of if it's hard, it is an important skill to have. So, in this episode, we'll be discussing 30 ways to say no. I'm pretty good about saying no, but there are moments when I know I need a better strategy. Enter my friend's podcast, They Don't Teach This in Business School , hosted by Julie...

Just because we are closing in on the end of the year does not mean you should slack off on your business's most valuable asset. Instead, now is the time we should be focusing on adding value to our referral sources to ensure we stay top of mind for the year ahead. So, in this episode, I will share 3 things you should be doing right now for your referral sources. Resources and links mentioned in t...

In today's Q&A episode, I'm answering two excellent questions about referral seed language and the difference between keeping in touch and being top of mind. First I will share how the referral seed language that I teach works. Next, I will discuss whether there is really a difference between keeping in touch with someone and staying top of mind with someone. Make sure to tune in! Resources and li...

We often talk about how to get referrals, but what about giving them? Generally speaking, what we put out into the world is what we get in return. This means that when we are focusing on getting referrals, we should also be considering giving them—not to everyone you work with, but at least a few individuals that you truly believe deserve it. This begs the question: do you know how to give referra...

Growth doesn't just happen, you have to be intentional about it. But something many business owners don't discuss is being intentional about how you grow your business, and this can make all of the difference. Denise Pough is the founder of A-Jay Interiors by Dee, where she specializes in combining lifestyle, personal needs and the space you live in to create a home that's uniquely yours. In this...

Tracking isn't the most exciting thing to do. It does, however, reveal some amazing data to help you better your business. It shows progress and decisions, including the outcomes of those decisions. As we continue into Q4, it's more important than ever that you have the right metrics when it comes to referrals. With the right metrics, you will feel informed on what type of decisions you need to ma...

Hopefully, you can tell that this title is sarcastic because getting more referrals isn't complicated and it's not complex.  All it comes down to is identifying your referral sources and then taking care of them in the right way. Many people second guess the basics because they seem too simple and they're not very mind-blowing to read. Instead, they want a silver bullet solution. Something that is...

Defining your core values allows you to identify what's truly important to you now or what you want more of in your life. They're the essential foundation to finding purpose, and knowing your core values helps you to make value-aligned decisions—which in turn makes hard decisions that much easier. So, in this episode, I will share my core values in hopes of helping you create your own company's co...

How many times have you heard it's important to figure out your why ? The truth is that it is important, but determining your why isn't just for finding your life's purpose—it's for everything you do. Your why keeps you motivated and will always bring you back to center. In this episode, I will share the top three business goals you should focus on in order to generate referrals naturally. Resourc...

When we start putting a game plan into action within our business, there can be some confusion around referrals and repeat clients. This confusion comes from an overlap in the sales training space when it comes to turning prospects into clients, getting clients to work with you again, and getting clients to refer you. In this episode, I will explain exactly what it is that you need to do to genera...

"What do I need to do to take care of my referral sources the right way?" It's one of the most asked questions that I don't answer, and there is a very specific reason why. I teach a number of different strategies that are foundational to the success of your business. I also teach strategies that are situational and next level. These strategies are generally for existing or current referral source...

Referrals are hands down the best way to grow your business—but you hear me say that all the time. So, today we will be talking to Chris Pentrack and Chris Cynkar about what it looks like to be successful at referral building. As the co-owners of Expense Reduction Analyst, as well as owners of multiple other businesses, they have a true understanding of what it takes to build out a referrable busi...

Although sales is an incredibly big part of growing your business, it is different from referrals, so I appreciate you taking the time to listen in. In the final episode of this series, I will be sharing how to set your clients up for success while they're on the buyer's journey, the importance of managing expectations from the beginning of your relationship with a prospect, and how I grew my busi...

Whatever you're doing right now, stop. Pull out a piece of paper or a new blank document on your computer and get ready to take some notes. This episode is unlike any episode I have ever done, and the tips, advice, and ideas will be overflowing. We will be joined by five experts who have incredible brilliance in each of their given areas, so make sure to tune in! Resources and links mentioned in t...

What you do—how you help people—is it seen as a vitamin or a medicine? In this episode, I'll be diving into this important concept. As I wrap up the business development series, I address one of the key concepts that will contribute to the ultimate success or downfall of a business. You will hear what being a vitamin or medicine has to do with all of this, so stay tuned! Listen in as I share some...

Nurturing prospects is something that should be planned out from the beginning. Although there are some prospects who will be a "Yes! I want to be your client!" quite quickly, some people may take a while to warm up - that's where nurturing comes in. So, what can you do to continue to nurture prospects when they have ghosted you or they aren't quite ready to give you an answer? And how can you ens...

In earlier episodes in this series, we talked about awareness, defining sources, and the buyer's journey. Now we are covering that important last step in business development: the close. When a customer says yay or nay to your proposal or offer, that is the close. This is part of the process that makes some people squirm or sweat, but fear not—I have some incredible tips and ideas for you that wil...

No matter what industry you're in or what kind of business you are running, it's important to have a framework to help you understand who your ideal customers are and how they behave before purchasing. So, in this episode, I will be explaining what exactly the buyer's journey is, what this will entail and how to make sure you're making it as easy as possible for your prospects to purchase from you...

One of the key areas of business development is getting clients—but how do you get clients if you don't know or understand where they come from? We will be digging in today to figure out the sources where your clients come from and how people learn about your business. Resources and links mentioned in this episode can be found on the show notes page at  www.staceybrownrandall.com/214     

With all the different parts involved in understanding business development, I think one that gets overlooked the most is your message. This is why we are focusing on what you say and how you say it, today. In this episode, we are joined by Kelley Hartnett and Angie Schultz, who are both StoryBrand certified guides. So, if you are hoping to up your copywriting and messaging game, stay tuned. Resou...