Roadmap to Referrals

Okay, this Referral No-No is pretty straightforward. So easy to say and explain in theory but it seems in execution things go sideways. Here is Referral No-No #6.  For the resources mentioned during this episode, you can find them on the show notes page at www.staceybrownrandall.com/112 

We're back with another Referral No-No. When you make the decision to increase your referrals and do it in a way that works for you (without asking, doing nothing, without paying, and without being overly promotional and gimmicky)... you'll be hit with a few other things you need to understand and do.  Referral No-No #5, #6 and #7 focus on those.  So let's dive in to Referral No-No #5.  For the re...

For this episode we are taking a pause from our 7 referral no-no's to tackle the one big question about why we are taught these "no-no's" as the tactics of how to generate referrals. If you've never heard this explanation, it's a must listen and will help you understand where these no-no's have come from.  You can find the resources and links for this episode on the show notes page at www.staceybr...

We are on to Referral No-No #4.  This is another one I discuss when I teach why you have to think about your referral strategy and generation differently. Committing this No No shortchanges the consistent referrals you could receive.  When you want referrals to be predictable - a source of new clients you can depend on - you need to focus on sustainable strategies which unfortunately these referra...

We are on to Referral No-No #3.  If you want consistent referrals in your business then you don't want to commit any of these 7 no-no's. When you want referrals to be predictable - a source of new clients you can depend on - you need to focus on sustainable strategies which unfortunately these referral no-no's are not.  You can find all resources mentioned in this episode on the show notes page at...

In part two of this new series on the podcast, we are breaking down the big no-no's I see people make when they are trying to generate referrals consistently in their business.  And by consistently, I mean going from 3 or 4 referrals a year to 20. Or from 40 referrals a year to 100+. When you want referrals to be predictable - a source of new clients you can count on - you cannot do these 7 big no...

In this new series on the podcast, we are breaking down the big no-no's I see people make when they are trying to generate referrals consistently in their business. I mean when you would like to go from 3 or 4 referrals a year to 15 or 25. Or go from 40 referrals a year to 100+. When you want referrals to be predictable - a source of new clients you can count on - you cannot do these 7 big no-no's...

As we wrap up this 3-part series on determining if you need a Goals Reset, we now turn our attention to getting your game plan in place for third quarter.  Goal completion starts with a plan and becomes reality with execution. Follow along with this episode to make it happen.  All resources - including our free Goals Reset Workshop registration link - can be found on the show notes page at www.sta...

In this next step of our inquiry into our goals and the impact COVID-19 had on them, we take the labeling we learned in the last episode and apply it to each individual goal we set for 2020. So grab the goals you wrote down at the start of 2020 - and if you don't have written goals for 2020, I walk you through quickly setting them - and follow along as we determine next step for each goal we had t...

With summer now upon us and the back half of 2020 quickly approaching, you might be wondering if - with all your business has been through in the last almost 3 months - it's time to reset your goals. Well maybe. Or maybe not. In this episode - first of 3 in a series - I walk you through a process called labeling. It's a first important step in determining what your goals needs for the second half...

Bringing on a VA (Virtual Assistant) was a game changer for me with my business.  How do you know when you're ready? What are some best practices and pitfalls to avoid? We answer all of these questions and more in the episode with guest expert, Laura Licursi.   You can find all of the resources and links to everything we discuss on the show notes page at www.staceybrownrandall.com/102.

Just about everything - okay everything - in your business can be place in one of 4 quadrants.  And by quadrants, think buckets. Meaning every process you perform, every strategy or goal you set, every business development action you take, and more... can all be labeled and placed in one of 4 groups which I call the 4 Quads. In this episode I share what is in each quad and then walk you through a...

100 Shows - it's a huge milestone. And one we are celebrating with sharing a few lessons learned since I launched this podcast in 2018 and giving away something super cool that I've never done before. So come share in this milestone with me and then plan to join me for the next 100 shows. You can find the resources plus links mentioned on the show notes page at www.staceybrownrandall.com/100.

Sometimes you find inspiration in unexpected places.  The inspiration for this episode came from a story about Hurricane Michael and is one you really need to hear.  For the resources and links provided in this episode, check out the show notes page at www.staceybrownrandall.com/99 . 

The numbers 1 through 9 have never meant so much until you decide to apply them to your business.  I have invited Enneagram expert and business coach Teresa McCloy to join me to tackle what you Enneagram # reveals about the green lights and roadblocks for you as you run your business.  You will definitely enjoy this lively conversation. You can find all of the show resources - including the amazin...

In the pre-and I believe post-COVID-19 world, we will get back to meeting with other business owners and sales professionals for the purpose of networking, getting to know other people, finding resources for our business and growing our base of clients. This episode breaks down for you different types of "groups" - specifically by their structure and focus and gives you a tips to consider when inv...

In this episode, I have invited a Growth By Referrals student to join me to share how he uses one tool to supplement his referral plan plus how he uses this same tool to help with his prospecting process and client experience.  You can find all of the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/96 .  

In this episode, we look at 3 things you can do now to lean in and take care of your referral sources in a simple way that will have impact.  It's important to stay connected to your referral sources during this time and to let them know you are available to support them if you can.  You can find resources for this episode on the show notes page at www.staceybrownrandall.com/95 . 

This episode has a very simple message.  As we - the small business and solopreneur community - continue to deal with a season of uncertainty it's important to recognize who is in our boat.  This episodes begs the question... have you paid attention to who is in your boat? Join me as I explain.  All resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.c...

There are a lot of podcast episodes, blog posts, articles, and social media posts being written and published about how to deal with this unprecedented time in our world. I wanted to approach the world pandemic from a different perspective... how we stay focused during times of adversity.  You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/93...

This is a bonus episode - just a message from my heart to yours - with a simple message in this time of uncertainty to take one proactive step or action every day! Stay well and stay strong! - Stacey

It's our final stop in this series on unpacking referral sources... the ones you have and the ones you want. If you answered yes to needing more referral sources then this is the episode is for you.  We first focus on turning clients into referral sources and then turning COIs into referral sources.  To download the resources mentioned in this episode - including the worksheet to help you through...

As we move in to part 2 of our series on unpacking your referral sources, we need to look back at our active referral sources and those who have referred us in the past. They reveal some significant clues as to who can and should be referring us. We also uncover 3 common misconceptions people have about referral sources that impact their success with growing and maintaining their referral source l...

Our Question and Answer format is back for episode #090 - the format we use for each and every 10th episode.  In this episode we are answering two questions.  First question is about thank you cards and thank you emails and thank you gift cards. Our second question is from an interior designer and an issue she is facing with one of her contractors who is hinting about making a cut of her fees or t...

While there are so many reasons you might not be receiving referrals (as we have unpacked in the last few episodes), one big practical reason is due to your referral sources. So this episode is the first in a 3-part series on unpacking and digging in to your referral sources.  First up we tackle the definition of a referral source, the four types and your type mix.  You can find all resources plus...