Ride To Success Cycling Podcast

In this conversation, Andrew Richardson discusses the evolving landscape of cycling marketing, emphasizing the shift from traditional advertising to content creators and brand ambassadors. He highlights the importance of authenticity and storytelling in engaging consumers, as well as the challenges and opportunities presented by the circular economy and active mobility. Andrew also shares personal...

In this conversation, Mark Sutton discusses the evolving landscape of the cycling industry, particularly focusing on e-bikes. He highlights the importance of targeting diverse demographics, addressing misinformation, and the potential impact of climate change on cycling habits. Sutton emphasizes the need for better communication about the benefits of e-bikes and the challenges posed by insurance a...

In this episode of Ride Success, host Pedro Couto Lopes engages with Pietro Tomasella and Riccardo Losio from Selle Royal Group to discuss the innovative Stracciatella technology, which aims to revolutionize saddle production with a focus on sustainability. The conversation explores the challenges and strategies involved in implementing this technology, the importance of sustainability in the cycl...

In this conversation, Stu shares his unique journey from being a competitive athlete to becoming the CEO of a successful creative agency, Cut Media. He discusses the importance of consistency, curiosity, and the transferable skills gained from sports that have contributed to his business success. The conversation also delves into the evolution of filmmaking in the digital age, the challenges faced...

The Rough-Stuff Fellowship, founded in 1955, is the oldest off-road club in England. It was born out of a desire to escape the crowded roads and enjoy the peace and quiet of nature. The club initially focused on touring bikes and exploring challenging routes. In 1958, members embarked on an expedition across Iceland, which captured people's imagination. As mountain biking gained popularity, th...

Cristóbal Pérez discusses the need for adaptation and innovation in the cycling industry. He emphasizes the importance of diversity and bringing in people from different sectors to bring fresh perspectives and strategies. He believes that companies should focus on attitude and passion when hiring, rather than just past experience. Cristóbal also highlights the need for the cycling industry to embr...

Erick Cedeño is a bikepacker who retraces historical routes such as the Underground Railroad and the paths of the Buffalo Soldiers. His motivation comes from a childhood trip to Mexico where he visited ancient civilizations and was inspired by their history. He combines his love for bikepacking and history to create enriching experiences for himself and to honor the stories of those who came befor...

Iris discusses her multiple roles as an entrepreneur, designer, advocate, and analyst, and how she balances them in her day-to-day life. She shares her journey of starting her cycling apparel brand, Iris - I Ride In Style, and the inspiration behind it. Iris emphasizes the importance of inclusivity in cycling and creating a safe and welcoming space for all riders. She also talks about her involvem...

Cassondra, the global brand manager of Liv Cycling, discusses the power of music and its influence on her life. She emphasizes the importance of having a global perspective and how music contributes to that. The discussion then focuses on Cassandra's passion for cycling and Liv Cycling's mission to welcome women and girls into the sport. She highlights the role of community and inclusivity...

In this conversation, Pedro interviews Selene about menopause and the importance of understanding it. Selene emphasizes the need for everyone, including men, to learn about menopause and normalize the conversation around it. She explains the physical and emotional changes that women experience during menopause and the importance of support and care during this time. Selene also discusses her work...

Marion Clignet, an Olympic medalist and co-founder of the Association of French Women Cyclists, shares her journey in advocating for gender equality in cycling. She discusses the challenges she faced as a female cyclist in a male-dominated sport and the fight for equal pay and opportunities. Marion highlights the importance of perseverance and finding solutions to overcome obstacles. She also talk...

In a passionate conversation on the Ride to Success podcast, Bernard Moerman shared his journey from professional football player to revered figure in the international cycling community. In the vast and dynamic world of cycling, Bernard Moerman stands out not just for his contributions to the sport but for his remarkable journey. Bernard Moerman, a former professional football player, founder of...

In this episode on the Ride To Success podcast, Pedro Couto Lopes explores how Jack Thompson, known as "Jack Ultra Cyclist," channels his passion for ultra-cycling into a powerful campaign for mental health advocacy, transforming personal adversity into a drive for widespread change. Few sports disciplines test the boundaries of human endurance like ultra-cycling. Jack Thompson, known in...

Alison Tetrick is on a mission to bring more opportunity, accessibility, representation, and equity into cycling. She does this through her work as a professional athlete, storyteller, and entrepreneur. She is involved in initiatives like NICA and OutRide, which aim to get more kids on bikes and create a more inclusive space in the cycling community. Alison emphasizes the power of sport in fueling...

In this episode, I share my journey of interviewing 24 leaders in 24 hours at the Eurobike Bike Show. I wanted to challenge myself and have conversations with a diverse group of leaders from the cycling industry. The conversations covered various topics such as sustainability, supply chain management, inclusivity, and safety. I also asked each leader about their superpower to improve the cycling i...

In this conversation, Michael shares his passion for cycling and how it has shaped his life. He talks about his early experiences with cycling and the sense of freedom it gave him. He also discusses a near-fatal cycling accident that changed his perspective on life and led him to adopt a positive mindset. Michael emphasizes the importance of gratitude and mindfulness in overcoming challenges and f...

In the picturesque spa town of Harrogate, North Yorkshire, a significant sporting event sparked a transformative passion for Kate Auld. It was the 2014 Tour de France Grand Départ that whizzed through her town, igniting her interest in cycling. Auld describes the event as a party in her backyard, where the energy of the crowd and the thrill of the race pulled her into the world of cycling—a world...

Under the leadership of CEO Will Butler-Adams, Brompton Bicycle has become synonymous with urban mobility and sustainability. The company’s ethos, deeply embedded in the concept of "urban freedom," reflects a profound commitment to enhancing city living through innovative cycling solutions. The Ride To Success podcast, hosted by Pedro Couto Lopes, focused on the societal and environmenta...

Julian Gregory, founder of LDN Riders, shares the story behind founding the LGBTQ+ cycling club and the importance of creating a safe and inclusive space for the community. The club has grown rapidly and now has over 500 active members. Julian emphasizes the sense of community and belonging that comes from being part of something special. He discusses the challenges faced by the LGBTQ+ community i...

Cycling Through the Lens of a Media Mogul Championing Diversity. In a revealing and intimate conversation on the "Ride to Success" podcast, Xylon van Eyck shares his journey from a passionate cyclist in a segregated South African community to a professional figure in cycling media, overcoming significant health challenges along the way. Van Eyck's story is not just about personal tri...

From Fear to Freedom: How Monika Sattler Redefines Success Through World Records and the Power of a Growth Mindset In a captivating episode of the Ride to Success podcast, Pedro Couto Lopes sat down with Monika Sattler, a former professional cyclist turned mindset coach, speaker, and author, known for her daring feats and innovative mindset model. The conversation delves into Monika's journey...

In a candid conversation on the Ride To Success podcast, Australian cycling sensation Sarah Gigante shared her journey, from her initial pedal strokes to her aspirations beyond cycling racing. The conversation with Pedro Couto Lopes gives a glimpse into her story, which maps out her career and personal growth. “the Tour de France, I think that's just made such a huge difference. Not only are s...

Cycling, a sport known for its rigorous physical demands and scenic escapes, faces a persistent challenge far from the physical: diversity and inclusivity. In a candid conversation on the Ride To Success Podcast, Miles Baker-Clarke, a seasoned marketer within the cycling industry, shares his insights and personal experiences, underscoring the pressing need for change with Pedro Couto Lopes. "...

Balancing Motherhood, Paralympic Dreams, and Transforming Manchester's Streets In the "Ride To Success" podcast, hosted by Pedro Couto Lopes, Dame Sarah Storey, Britain's most decorated Paralympian, shared insights into her life, active travel advocacy challenges, and her journey as an athlete. The conversation sheds light on her approach to life, revealing a depth of character,...

Transforming Urban Spaces & Supporting Women's Cycling Pat Hayes is nurturing the next generation of female cycling champions with the Doltcini O'Shea team. In a conversation on the Ride To Success podcast with Pedro Couto Lopes, Pat Hayes intertwines his profound experience in urban regeneration with a passion for cycling. His journey, marked by significant roles within Slough Borough...