Ride To Success Cycling Podcast

Claire Sharpe shares her journey from a lockdown cycling novice to a passionate advocate for off-road cycling, emphasizing the importance of inclusivity and community in the cycling world. She discusses the barriers women face in entering off-road cycling, the significance of clear communication in creating welcoming spaces, and the role of brands in supporting diverse cycling communities. Claire...

Experts Nick Bailey and Mark Sutton, explore the current state of the e-bike market, the dangers posed by unsafe conversion kits, and the impact of media narratives on public perception. In this episode of the Ride Success podcast, host Pedro Couto Lopes discusses the urgent issue of e-bike safety, particularly focusing on conversion kits. The conversation delves into the legal distinctions betwee...

Beyond the Finish Line In this conversation, Alice Wood shares her journey from being a professional cyclist to transitioning into commentary and coaching. She reflects on her early days in cycling, the importance of family support, and the mental challenges faced in the sport. Alice discusses the significance of happiness in her career, the role of rituals, and the dynamics of teamwork in cycling...

In this engaging conversation, Lily shares her journey of embracing failure as a stepping stone to resilience and success. She discusses her experiences in sports and design, leading to the founding of The Long Run Club, a sustainable sportswear brand. The discussion delves into the importance of ethical manufacturing, the challenges of navigating business without external investment, and the mind...

In this conversation, Kimberly Coats shares her inspiring journey from a recreational cyclist to a leader in African cycling development through Team Africa Rising. She discusses the evolution of the team, the challenges faced in nurturing cycling talent in Africa, and the importance of education and infrastructure in supporting young athletes. Kimberly emphasizes the need for grassroots developme...

In this conversation, Pedro Couto Lopes engages with Mikel and Tsgabu from Team Amani, discussing their vision to transform cycling by creating pathways for African athletes. They explore the cultural adaptations required for success in a Eurocentric sport, the misconceptions surrounding their work, and the structural changes needed in cycling to promote inclusivity. The conversation highlights th...

Andrew Gold shares his journey from childhood cycling experiences to founding CIOVITA, a cycling apparel brand rooted in South Africa. He discusses the evolution of his passion for cycling, the challenges faced in the industry, and the importance of sustainability. Andrew emphasizes the role of community and respect in cycling culture, while outlining his vision for the future of CIOVITA as a glob...

In this conversation, Gabe Multer shares his journey from a passionate young cyclist to a business leader in the sports nutrition industry with Carbs Fuel. He discusses the challenges he faced in his cycling career, the rediscovery of his love for biking, and how these experiences shaped his philosophy in business. Gabe emphasizes the importance of community, inclusivity, and sustainability in cyc...

Riding Against the Odds: The Journey Behind RUBBER N’ ROAD with Gil Lavi In the latest episode of Ride to Success, host Pedro Couto Lopes sat down with Gil Lavi, Co-Founder and Design Director of RUBBER N’ ROAD, to discuss his transformative journey through cycling, entrepreneurship, and personal resilience. From growing up in a conservative environment to becoming a leading voice in cycling appar...

April Marshke, a seasoned veteran in the cycling world and an advocate for active mobility, diversity, and sustainable growth, recently joined the Ride to Success Podcast for a candid discussion about her journey, the cycling industry’s evolving landscape, and the pivotal changes she believes are necessary for the industry’s future. Hosted by Pedro Couto Lopes, the conversation delved deep into th...

For Isabell Eberlein, cycling isn’t just a means of transport; it’s a catalyst for societal transformation. As the CEO of Velokonzept GmbH, a cycling advocacy organization based in Berlin, and co-founder of Women in Cycling, Isabell has dedicated her career to advancing sustainable mobility, gender diversity, and innovative urban planning. Her journey, marked by activism, passion, and a vision for...

Wade Wallace, founder of CyclingTips and Co-Founder of Escape Collective , sat down with host Pedro Couto Lopes to share his inspiring journey through the cycling industry. (Caley Fretz is the other founder of Ecape Collective, and the whole Escape Collective team informally are the other people who founded the business.) In a conversation that went beyond business, Wade reflected on resilience, l...

Ed Bartlett: the Cycling Industry Needs a Total Overhaul In the latest episode of the Ride to Success podcast, host Pedro Couto Lopes sat down with Ed Bartlett, founder of Kostüme, a brand that’s turning the cycling apparel industry on its head. Over the course of the conversation, Ed shared his journey from ideation to execution, his philosophy on sustainability, and his vision for the future of...

In the latest episode of Ride to Success, we had the privilege of sitting down with the host of The Ride Companion podcast and founder of TRC Media House. From his early days of bootstrapping a mountain bike distribution company to building The Ride Companion podcast into a thriving media platform, Davi’s story is one of resilience, creativity, and authenticity. Known for his candid approach and i...

In this conversation, Joe shares his journey as a privateer in the world of gravel racing, discussing the unique challenges and opportunities that come with this role. He reflects on the evolution of gravel racing, the importance of sponsorships, and the need for personal branding in the cycling community. Joe emphasizes the significance of enjoying the process of racing and training, while also a...

In this conversation, Lisa Bourne shares her journey in cycling, emphasizing the importance of diversity and inclusion within the sport. She discusses her experiences, the barriers faced by underrepresented groups, and the role of technology in creating a more inclusive cycling community. Lisa advocates for equitable opportunities and highlights the need for representation in cycling culture. The...

In this engaging conversation, Dani Christmas shares her insights on the evolving landscape of women's cycling, the importance of investment in the sport, and the changing dynamics of sponsorship. She discusses the growth of women's cycling, the challenges and opportunities it faces, and the need for a clear pathway for young female cyclists. Dani also reflects on her personal journey and the meti...

In this conversation, Tobi Dahlhaus shares insights on the cycling industry, focusing on brand visibility, the impact of the content creator economy, and the challenges and opportunities facing the sector. He emphasizes the importance of understanding brand identity and engaging with audiences through innovative strategies. Additionally, he discusses the changing landscape of sponsorship and the n...

In this conversation, Alberto Fonte, founder and CEO of Udog, discusses the evolving landscape of the cycling industry, emphasizing the importance of community building and the influence of content creators. He shares insights on the challenges and opportunities facing the industry, as well as personal habits that contribute to his success. The Ride To Success Podcast LIVE recording from Rouleur L...

In this conversation, Inigo, a content creator and racing cyclist, discusses the evolving landscape of cycling marketing, emphasizing the importance of social media and content creators. He highlights the shift from traditional media to a more grassroots approach, where smaller influencers can provide better engagement. Inigo also shares insights on the growth of the cycling industry, particularly...

In this conversation, Jordi, co-founder of Athletic Affair, discusses the evolving landscape of cycling marketing, emphasizing the importance of digital platforms, content creators, and sustainability. He highlights the challenges and opportunities facing the cycling industry, including market saturation and changing consumer preferences. Jordi also shares personal insights into his daily routine...

In this conversation, James Vickers discusses the importance of authenticity in cycling marketing, the evolution of sports sponsorship, and the challenges and opportunities facing the cycling industry. He emphasizes the need for brands to connect with their audience authentically and adapt to the changing landscape of marketing, particularly with the rise of the creator economy. Vickers also highl...

In this conversation, Sven Thiele discusses the current state of the cycling industry with Pedro Couto Lopes, focusing on where companies should prioritize their spending to enhance brand visibility. They explore the importance of grassroots marketing, community loyalty, and the evolving role of content creators. The discussion also touches on the tailwinds and headwinds facing the industry, inclu...

In this conversation, Stefan van der Fluit discusses the importance of prioritizing product development over traditional marketing strategies to enhance brand visibility and engagement. He explores the shift from traditional media to new media, the challenges faced by the cycling industry, and Stefan's personal insights as an athlete and founder. The discussion emphasizes the need for brands to ad...

In this conversation, Pedro Couto Lopes discusses the evolution of women's cycling media, the importance of understanding audience dynamics, and the shift towards content creation in the cycling industry. He shares personal insights on daily routines that enhance performance and reflects on influential figures in cycling and photography that inspire him. The Ride To Success Podcast LIVE recording...