maronowitz
RevOps Unlocked
Welcome to RevOps Unlocked. We skip the fluff and give you actionable Revenue Operations strategies and performance-based sales tactics. Learn from industry veterans how to optimize your sales funnel, align your GTM teams, and supercharge your growth. If you’re serious about scaling revenue, you’re in the right place. Subscribe to unlock your full potential.
Author
maronowitz
Category
Podcast website
Latest episode
Apr 15, 2026
Where to listen?
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Episodes
How To Turn Your Contact Center Into a Revenue Center Video 15.04.2026 46:16
Is your contact center just a line-item expense, or is it actively driving growth? It’s time to flip the script. Join Michael Aronowitz and Lauren Kindzierski for a VXI LinkedIn Live where we’ll break down exactly how to transform your customer care operations into a massive revenue driver.
The playbook for scaling up with Bob Rees Video 17.03.2026 22:51
In this episode I’m joined by Bob Rees, who has an incredible track record of building elite sales programs and driving revenue diversification at scale. Today, we're diving into his playbook for scaling up: why your seasonal hires must align with your core mission, and how consistent onboarding protects your customer experience. Let’s get into the conversation.
How to build and scale massive 500-person sales teams while consistently crushing revenue targets. Video 02.03.2026 23:18
Senior Sales and CX Executive Joe Atamian reveals his playbook for driving massive revenue growth. Learn exactly how he builds 500-person sales teams and manages $250M+ P&Ls
Melanie Borden on Theatre of the Mind: Deconstructing the Stories We Tell Ourselves Video 17.02.2026 27:47
Joining us is branding strategist and marketing powerhouse, Melanie Borden. We’re diving deep into her new book, Theatre of the Mind, which deconstructs the stories we tell ourselves that keep us performing instead of leading.
Leadership isn't about authority. It’s about service. Video 11.02.2026 25:04
I sat down with James Oyola, author of the new book The Helpful Leader, to discuss why the "old way" of managing just doesn't work in today's multi-generational workplace. We dive deep into: Why Emotional Intelligence is a revenue driver. How to navigate conflict without breaking trust. Turning competent managers into transformational leaders. If you’re ready to stop managing and start leading, t...
Scaling Revenue Without Losing the Human Touch with Dr. Deepak Bhootra Video 05.02.2026 32:45
Can you really find joy in the high-pressure world of sales leadership? My guest this week on Rev Gen Unlocked, Dr. Deepak Bhootra, says yes—and he has the data to back it up. We discuss his approach to leadership, combining behavioral psychology with 30 years of corporate execution. It’s a refreshing take on driving revenue through genuine connection.
RevGen Unlocked: Navigating the 2026 Sales Landscape with Julia Errante Video 14.01.2026 15:37
From taking calls on the sales floor to leading Marketing strategy. This week on RevGen Unlocked, I sit down with my longtime colleague Julia Errante to discuss her incredible career pivot. We talk about the reality of the "Bad Lemon Effect," why you should hire for mindset over resume, and where the industry is heading with AI agents and Direct-to-Consumer models. If you are navigating a career...
Is your 2026 strategy to "manage harder" ? Video 02.01.2026 20:46
For our first episode of 2026, I invited Charles Forsgard (Sales Leader at Honeywell, GE, Schneider Electric) to RevGen Unlocked. He wrote the book Stop Kidding Yourself,The way that you are managing your salespeople is not helping them and in this episode, he explains why the "Manager" mindset is dead. We cover: Why you must stop telling reps what to do. How to get them to tell you how they will...
The Secret to 50+ New Verticals: Flexibility, Confidence, and Autonomy in Sales Video 09.12.2025 24:15
Copper Schwartz shares the secrets of launching new business verticals and closing major deals, discussing why empowering your deal-makers with autonomy and flexibility is critical for success. Cooper also shared his take on AI's role in sales, asserting that while technology helps with lead generation, it won't replace the human ability to build trust and negotiate complex agreements. Listen now...
There are no shortcuts to success with Brian Lemon Video 28.11.2025 22:24
Brian emphasized that there are no shortcuts to success; discipline involves showing up ready and on time, and neglecting crucial stakeholders, can cause the entire deal to fail.
The "Human + Machine" partnership is the secret to higher win rates. Video 24.11.2025 18:30
AI isn't here to replace your sales team—it's here to be the ultimate sidekick, spotting missed opportunities and shrinking cycle times. This week on the RevOps Unlocked podcast, Rob Roy and I discussed how empowering AI to handle the data allows your sales team to focus on the humanization, strategy, and trust that truly closes deals. The result? Higher win rates and happier customers. Listen now...
How to Win at Customer Retention and Winbacks 28.09.2025 21:36
What if you could turn every lost customer into a new opportunity? In this podcast, we explore how to do just that. Join us as we uncover the keys to reducing customer churn and implementing effective win-back strategies that not only bring customers back but make them more loyal than ever.
Sales Culture with Brian Macias 25.09.2025 21:23
A great sales team isn't born, it's built. This podcast is for sales leaders and entrepreneurs who want to go beyond traditional tactics and focus on the core of what makes a sales organization thrive: its culture. We'll share expert insights and practical strategies for fostering a sales culture rooted in trust, continuous improvement, and a shared vision for success.
The science of upselling and cross-selling. Video 12.07.2025 20:49
This podcast dives deep into the art and science of upselling and cross-selling, revealing proven strategies and practical campaigns that will not only boost your average order value but also cultivate fierce customer loyalty. Tune in to discover how to transform every transaction into an opportunity for growth and lasting success!
Unlock the secrets to lasting customer relationships! 05.07.2025 18:17
Unlock the secrets to lasting customer relationships! This episode dives into successful win-back and retention strategies for companies leveraging outsourcing. Learn how to re-engage, delight, and keep your customers coming back for more.
Your contact center could become your biggest sales channel 05.07.2025 21:42
What if I told you that your contact center could become your biggest sales channel? In this episode, we're unlocking the power of chat sales and showing you how one major consumer electronics brand went from a 5% to a nearly 27% conversion rate by rethinking how they engage with consumers online. Join Michael and I as we break down how to turn traditional care agents into revenue, generating sell...
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