RevOps FM

Justin and Lily reflect on their parallel journeys diving deep into AI throughout 2025. They discuss why most AI content misses the mark for operators and system builders working within corporate constraints, share lessons from building production AI tools, and explore what's next for bringing these capabilities into the enterprise. Guest: Lily Luo — Systems & Operations Leader, Author of Appl...

SEO used to be the ultimate growth lever—offering massive “free” traffic to marketers who could outsmart the algorithm. But in 2025, it's a different game. In this episode, I’m joined by Gaetano DiNardi—an SEO strategist with deep experience across B2B SaaS—to unpack how AI is reshaping the search landscape. We discuss: The SEO playbook for 2025 How zero-click search is impacting real-world traffi...

AI agents are everywhere in conversation right now—but what actually makes them work? It’s not just slapping a large language model into a workflow and calling it a day. Under the hood, real agentic systems operate differently. They make decisions. They adapt. They break out of rigid if-this-then-that logic and enter something closer to human judgment. In this episode, I talk with Daniel Vassilev...

Not many people make it to VP of Marketing Operations—Kimi Corrigan has done it twice. In this episode, she shares her journey from marketing coordinator to leading marketing ops at companies like Duo Security, Cisco, Wiz, Expel, and DataRobot. We dive into what it really takes to reach VP level, how to position yourself for leadership, and why marketing ops pros should start asking for that title...

Earlier this month, Scott Brinker and co-author Frans Riemersma released their latest report: Martech for 2025 . It’s 108 pages of dense insights on where Martech is headed—and as you might imagine, it’s largely focused on the core ways AI is re-shaping our discipline. For nearly 15 years, Scott has chronicled the rise of martech as one of its foremost thought leaders, and it was my pleasure to si...

At a recent event with about 300 attendees, today's guest polled the audience and asked how they felt about their ABM performance. 98.5% said they weren't satisfied. If you've ever built an ABM program, this statistic may not surprise you. My observation is that there are few motions where the hype and the reality are so far apart. Why is that? What are people getting wrong about ABM? And how do y...

This week we sit down with Mallory Lee, a seasoned RevOps leader whose career spans transformative roles at Pardot, Terminus, and more. Together, we tackle the realities of RevOps today, from debunking the myth that RevOps is the buyer for tech tools to navigating the challenges of unified operations. Mallory reflects on her time leading teams through the rise of ABM platforms, highlighting lesson...

One of the most interesting projects I worked on recently was a rebuild of our ABM / outbound / buying signal tech stack at my day job.  I had bought one of the big legacy ABM platforms a few years ago but had never really seen the value we were hoping for, at least not enough to justify the cost.  And meanwhile, there’s been this explosion of new vendors in the outbound space—tracking s...

Attribution remains one of the hardest challenges in marketing. It affects literally EVERYTHING: how we’re perceived as a discipline, the strategies we pick, the activities we decide to do—even how we justify our existence. B2B companies generally use some combination of first touch, last touch, or multi-touch attribution. They may apply those approaches very diligently and rigorously, but few sto...

This week we sit down with M.H. Lines, founder of Stack Moxie, to explore how automated testing and monitoring can prevent Martech failures. M.H. shares insights from her experience as a marketing operations leader and explains why many revenue teams are still vulnerable to unexpected system breakdowns. We dive into the challenges that come with managing complex Martech stacks and why early detect...

This week we chat with Grant Grigorian, a long-time friend of mine and founder of Mogi.ai, to explore whether AI is actually a game-changer for data analytics. We examine what’s broken in the current landscape of data analytics, the complex world of marketing attribution, and the “last mile of analytics” problem (that is., how do you get business users to actually read and use the analyses you pro...

Sales leadership is one of the hardest jobs in the company. Your success is black and white—you've either hit your number, or you haven't—and getting a group of sellers moving in the same direction isn’t easy, as anyone in RevOps knows. Today we're joined by Kyle Asay to dig into what separates top-performing sales leaders from the rest. We talk about how to scale sales excellence, balance standar...

In this episode, we unravel how advanced AI workflows can scale a truly effective outbound strategy (and not just create more spam). Jordan Crawford shares his expertise on how to use AI to automate deep research, identify the most targeted accounts, and develop unique and relevant messaging—all without falling into the trap of reductive "AI SDR" approaches. We also explore how to leverage AI as a...

You may have heard the phrase, "every company is a media company"—but what does this actually mean for B2B? How do you go about building an audience, what content should you use, and how should you measure it? Here to answer these questions is category-creating CMO and founder, Anthony Kennada. He helped pioneer the category of customer success as founding CMO at Gainsight, and today is helping B2...

Quote-to-cash: it's messy, it's technical, and every project takes WAY longer than planned. It's also absolutely vital. If you can't get quotes out the door, or if you can't collect money from your customers, you don't have a business. Because of their complexity, these systems tend to change infrequently, and in-house operators may not get the repetitive exposure necessary to master the intricaci...

This week I sit down with seasoned RevOps executive Danielle Marquis to explore the evolving landscape of the discipline and how professionals can find balance and fulfillment in their careers. Danielle shares insights from her 15 years of experience in the field, discussing how RevOps has changed over time and how the role is increasingly being positioned as a critical function within organizatio...

This week I'm sharing another podcast I've guested on recently: The Revenue Marketing Report, hosted by Camela Thompson of Caliber Mind. Camela is a veteran marketing and analytics leader, and we have an in-depth conversation about the business and cultural dimensions of reporting: what KPIs are you reporting to different audiences, data rituals, analytics storytelling, and more. This is a super i...

It’s August and I’m taking some time off this month to travel and recharge a bit.  But I didn’t want to leave you hanging for a whole month, so I thought it would a great time to share some recent podcasts where I’ve been featured as a guest.  First up, we have an episode on Beyond the Pipeline with Vivin Vergis, where we do a deep dive into reporting for B2B SaaS orgs.  This is a t...

Enabling revenue teams to use the systems we build and maintain is a huge part of our job as revenue operators. Unfortunately for us, it often doesn’t work very well. We create documents that no one reads. They sit in knowledge bases that no one visits. We're repeatedly interrupted by Slack messages from confused users. We're forced to send Chatter reminders asking people to PLEASE follow the proc...

Matt Volm is the founder of RevOps Co-op, a vibrant community for RevOps pros. He shares his journey as a repeat founder, who has taken the roller-coaster of building multiple startups, and reflects on the tenacity and toughness it requires. RevOps Co-op actually started as a community in support of a software company, but when Matt saw the need for more education and resources for the RevOps fiel...

Content has been the lifeblood of how B2B companies go to market for at least 20 years, since Hubspot pioneered the concept of Inbound Marketing. We make content, we drip it out, we nurture people with it, we align it with our funnels, and we have a conviction that it makes people buy things—although that's also quite difficult to prove. The content game is not going anywhere, but it IS changing....

In this week's episode, we delve into the evolving landscape of sales with Jacco van der Kooij, founder of Winning by Design and a renowned expert in go-to-market strategies. We begin by reflecting on the "Golden Age of SaaS," a period defined by rapid growth but also unsustainable business dynamics. As market conditions shift, we explore how revenue teams must adapt to thrive in the current envir...

Is the future of SaaS growth product-led or sales-led? What if it's both? Zapier uses PLG to create an ecosystem of users and product signals which then drives their sales-led outreach. Coordinating these motions in parallel takes technical sophistication, great communication, and tight process. Fortunately, they have a unified RevOps team that keeps everyone on the same page. This week we chat wi...

B2B buying signals are generating a lot of buzz right now—and for good reason. In today's challenging selling environment, conversion rates are dipping, and identifying active buyers has become more critical than ever. Signal vendors offer a promising solution, but the questions remain: Are these signals truly transformative? How can they enhance your go-to-market strategy? And what the heck is a...

I have a fascination with how SaaS products actually get made—especially those that become institutions in the software landscape. As users, we become deeply familiar with these products, the nitty-gritty of how they work, and what it's like to live inside them. People base entire careers on these platforms. What we usually DON'T see is the backstory: How do these great products get designed? What...