Revenue Rewired

If you can’t make a decision without asking ChatGPT, you might not be leveraging AI, you might be leaning on it. In this episode of Two-Minute AI Tips , Sarah breaks down the difference between support and dependence when it comes to AI usage. In this episode, you’ll learn: What AI codependency looks like in daily workflows Why overreliance weakens strategic clarity How to reset your relationship...

Still looking for the “best” AI tool? You’re asking the wrong question. In this episode of Two-Minute AI Tips , Sarah explains why AI isn’t just another platform, it’s a new layer of thinking that underpins how work gets done. In this episode, you’ll learn: Why AI isn’t a tool—it’s a capability How to reframe your approach to AI adoption What leaders miss when they chase platforms instead of outco...

Most marketing teams don’t have a strategy problem, they have a curiosity problem. In this episode, we unpack why lazy, shallow questions are breaking your sales alignment, and what to ask instead to unlock messaging that actually converts. In this episode, you’ll learn: How bad questions kill good campaigns The questions your sales and CX teams wish marketing would ask How to stop guessing and st...

Planning a trip with ChatGPT should’ve been simple, but it wasn’t. In this pilot episode of Two-Minute AI Tips , Sarah shares how a frustrating travel planning experience revealed something far more important than a bad itinerary: the assumptions we carry into every interaction with AI, and our teams. In this episode, you’ll learn: ​Why AI mistakes are often human clarity problems ​How to identify...

If Everyone Owns Revenue, No One Does Sales says it’s their job. Marketing thinks they’re in charge. Ops gets stuck picking up the pieces. This episode uncovers the real reason your revenue machine is stalling, ownership confusion, and gives you the structure to fix it. In this episode, you’ll learn: How unclear ownership kills pipeline momentum The 4 stages of the Ownership Ladder, and who should...

What happens when your best rep leaves and takes your revenue with them? If your systems live in someone's head, you don't have a business, you have a bottleneck. In this episode, we break down why tribal knowledge kills scale and what to do instead. In this episode, you’ll learn: Why verbal SOPs are costing you deals The simple documentation mindset shift that scales revenue How to fix in...

Most companies don’t fail at AI because the tools are bad, they fail because their leadership never built a system that works. In this solo episode, Sarah breaks down five battle-tested steps to actually enable AI inside your business. No fluff, no hype—just what works when you’re serious about scale. In this episode, you’ll learn: ​Why AI adoption is a leadership problem, not a tech one ​How to b...

AI won’t fix your broken GTM system. It’ll just accelerate the chaos. This episode introduces the concept of Generative Engine Optimization. Prepping your sales, marketing, and ops systems to actually scale with AI. If your tools are disconnected and your data is messy, listen up before you launch another prompt. In this episode, you’ll learn: Why AI fails in most B2B GTM teams What a generative-r...

Sick of siloed planning that doesn’t translate to real growth We’ll show you how to anchor every department to the one metric that actually matters, revenue. In this episode, learn: Why most planning frameworks fail to drive business impact How to audit your Quarterly planning for alignment gaps The “One KPI” method to unify marketing, sales, and ops starting today Contact Us: Email: podcast@strin...

Your top reps don’t need help. Your bottom reps won’t make it. The middle? That’s where growth lives. In this episode, we break down why the middle 60% of your sales team holds the key to consistent, scalable revenue, and how to coach, support, and motivate them the right way. In this episode, you’ll learn: How to identify your 20/60/20 performance split Coaching models that actually move the midd...

Want real revenue growth? Stop treating marketing like a task team. In this episode, we unpack the hidden cost of short-term marketing motions—and how to rewire your team’s focus toward outcomes that actually move the needle. You’ll learn: How “busy marketing” is killing your funnel What real revenue ownership looks like for modern teams The mindset shift CROs need to unlock full-funnel performanc...

Is your tech stack fueling your growth—or quietly draining it? Most companies don’t need more tools. They need to unlock the ones they already have. In this episode, we call out the hidden costs of tool sprawl and how a quarterly audit can save your budget, your team, and your revenue targets. In this episode, you’ll learn: Why more tech doesn’t equal more performance How to spot silent tech waste...

Is growth your goal—or your biggest risk? You’ve got budget. You’ve got targets. The pressure to grow is real. But if your systems are already misfiring, scaling won’t fix them—it’ll make the cracks deeper. In this episode, we break down the most common reason growth efforts backfire: leaders scaling broken systems. Before you hire, spend, or launch—pause. Audit your funnel. And fix what’s already...

Remember the arcade and the claw machine? You spend a fortune trying to grab that one perfect prize, but all you get is a limp plastic keychain—or worse, nothing at all. That’s what most lead gen feels like today. This episode reframes an old-school lead gen metaphor: marketing isn’t a vending machine—it’s more like a claw machine: flashy, exciting, and tempting, but only effective when you play i...

Handoffs are where good deals go to die. In this episode, Sarah and Jay unpack the “ghost handoff”—the invisible pipeline killer between marketing, sales, and ops. They’ll show you how to spot it, stop it, and finally build accountability across your GTM. If you’re a CRO, CMO, or Sales Exec tired of chasing leads that vanish mid-funnel, this one’s for you.  Website: ⁠www.stringcaninteractive.com⁠...

Most companies think they know what makes them different—until growth stalls, sales slows down, and leadership realizes the story isn’t landing. In this episode, Sarah and Jay go behind the scenes to share how StringCan went through that exact inflection point during COVID. When client work paused, we used the time to question everything: our messaging, our services, and who we were really built t...

Marketing isn’t just about campaigns and conversions—it’s about understanding people. Whether it’s decoding customer behavior, aligning with sales, or proving value to leadership, today’s marketing leaders wear a dozen different hats at once. In this episode, Sarah and Jay dive into the human side of marketing leadership —why it’s one of the most diverse, cross-functional, and misunderstood roles...

Branding isn’t about logos and colors—it’s about reputation. And if your company’s reputation doesn’t match its messaging, no amount of marketing will save it. In this episode of Revenue Rewired , we break down how mid-market B2B marketing leaders can drive executive buy-in, align branding with business strategy, and build a reputation that fuels long-term revenue growth. If your brand feels like...

Most companies hire a CMO expecting a quick marketing fix—but without the right structure, they’re set up to fail. Should you hire a CMO first or build your marketing team first? In this episode of Revenue Rewired , Jay and Sarah break down the chicken-or-egg problem of CMO timing, why most fail, and how to set them up for success. If you’ve gone through multiple CMOs or are considering hiring one...

Why do so many Visionary CEOs hit a growth ceiling? In this episode of Revenue Rewired , Sarah shares how stepping into the Integrator role freed Jay, StringCan’s CEO, to focus on growing the business. Hear the behind-the-scenes story of their years-long power struggle, the inner thoughts Jay had in resisting hiring Sarah, the pivotal EOS quarterly with Scott Elser that changed everything, and how...

Winging it with marketing tactics is like driving blindfolded—you might move, but you won’t get where you want to go. In this episode, we cut through the noise and explain why random acts of marketing fail. Learn how aligning your efforts with clear objectives, knowing your audience, and building a strategic roadmap can drive measurable growth. No more guesswork—just smart, focused marketing that...

AI won’t fix bad marketing—it just makes bad strategies fail faster. In this episode of Revenue Rewired , hosts Sarah Shepard (COO) and Jay Feitlinger (CEO) cut through the AI hype and expose where businesses are going wrong. If you’re relying on AI to replace strategic thinking, you’re setting yourself up for generic content and misaligned messaging. Instead, learn how AI can enhance human expert...

Most EOS-run businesses excel at operations, finance, and leadership—but when it comes to marketing, things fall apart. Without a strategic marketing plan tied to your EOS framework, your growth stalls, resources get wasted, and departments fall out of sync. In this episode, Jay and Sarah; break down why marketing must have a seat at the EOS table how leadership can align marketing with business g...

Are you unknowingly setting your marketing dollars on fire? Too many CEOs fall into the trap of overspending on tactics that don’t deliver results. In this episode, Jay and Sarah reveal the 3 biggest marketing money pits they see mid-market businesses fall into and share actionable solutions to stop wasting money. You’ll learn: Why chasing “shiny object” tactics like trendy ads or influencers dera...

Are your marketing efforts falling flat? In this no-nonsense episode, Jay and Sarah reveal 7 brutally honest tips that will challenge how you think about marketing and uncover the secrets your competitors don’t want you to know. They address the most common mistakes CEOs make and provide actionable solutions to fix them. In this episode, you’ll discover: Why bad lead generation is costing you—and...