Revenue Rewired

Sarah sits down with Susan Baier, founder and CEO of Audience Audit, to unpack attitudinal segmentation, a research method that groups buyers by their beliefs rather than demographics or firmographics. Susan shares hot-off-the-press 2026 data from nearly 600 agency leaders and 400 clients, revealing surprising optimism inside agencies and a widening trust gap around AI use. They cover why a strong...

AI-generated content can be clean, fast, and completely forgettable. In this episode of Two-Minute AI Tips, Sarah explains how brand voice erodes gradually when teams skip the guardrails, and what you need to put in place before your company sounds like everyone else. In this episode, you will learn: Why AI defaults to average and how that hurts distinctive brands What "brand voice documentat...

Jay and Sarah open up about an experiment reshaping how StringCan runs quarterly planning. After losing their longtime facilitator, Sarah built an AI advisory board inside Claude, the StringCouncil, stacked with personalities like Brene Brown, Jocko Willink, and Patrick Lencioni to fill gaps in the leadership team's blind spots. The payoff is real: vague commitments don't slide, unresolved...

Your prospect might be using AI to evaluate your proposal before a human even reads it. In this episode of Two-Minute AI Tips, Sarah shares what she learned from a client who runs every vendor pitch through Claude, and exactly what that means for how you sell right now. In this episode, you will learn: How buyers are using AI to filter proposals and flag weak claims What AI looks for in a pitch th...

Every dollar spent winning a new customer is a dollar you didn't need to spend if you'd kept the last one. In this episode, Sarah Shepard sits down with Lukas Alexander, VP of Customer Success at ChurnZero, to unpack why retention still gets treated like an afterthought while acquisition gets the spotlight, the budget, and the slide decks. Lukas breaks down the CS Operating System, the rea...

Asking AI to "be creative" is one of the most overused and least effective AI prompts in business. In this episode of Two-Minute AI Tips, Sarah explains the difference between asking AI to perform and asking it to think, and why that shift changes everything about your output quality. In this episode, you will learn: Why the "creativity trap" kills AI productivity How structure...

Jay and Sarah pull back the curtain on one of marketing's biggest debates: can you actually game the system? They dig into how algorithms learn from behavior, why LinkedIn remains one of the trickiest platforms to crack, and what happened when Jay uncovered a coordinated engagement pod inflating follower stats for a popular coaching program. The conversation moves through personalization, data...

What if your job description is quietly repelling the best candidates before they ever apply? In this episode of Two-Minute AI Tips, Sarah shares the two AI prompts she uses before every hire to sharpen job descriptions and upgrade interview questions before they go out the door. In this episode, you will learn: The exact prompts Sarah uses to audit hiring materials with AI What top candidates act...

Everyone's laser-focused on what's coming in the next 90 days, but Jay and Sarah are making a case for something most business owners skip entirely: a real look at what just happened. In this episode, they break down why so many companies keep missing their quarterly targets, even when the numbers feel completely reasonable going in. Jay shares a candid story from a client who was exceedin...

Stop trying to convert your AI skeptics. Start listening to them. In this episode of Two-Minute AI Tips, Sarah explains why the loudest voice of resistance in your team might be the most valuable one in your entire rollout strategy. In this episode, you will learn: Why skeptics catch rollout gaps before they get expensive How to turn internal resistance into strategic quality control What question...

You don't need a database of 300,000 contacts to land your next client. In this episode, Jay and Sarah break down why going back to the basics of your Ideal Client Profile isn't a step backward; it's the smartest move you can make. Jay shares what happened inside a recent networking meeting when business owners couldn't answer simple questions about who they actually serve, and why...

AI can optimize a lot of your communication. But there are moments it should never touch. In this episode of Two-Minute AI Tips, Sarah makes the case for protecting the high-trust conversations that build real team loyalty and explains exactly what those moments look like. In this episode, you will learn: Which leadership moments must stay entirely human How over-optimizing communication quietly e...

If your pipeline runs hot one quarter and quiet the next, your content calendar is likely part of the reason. Jay Feitlinger and Sarah Shepard dig into why content that feels repetitive to your team is often doing the most work for your business, and why abandoning it early is one of the most common ways B2B companies undercut their own growth system. This episode covers how to use data you alread...

What if the biggest threat to your AI output is not a bad prompt, but a bad assumption you forgot to update? In this episode of Two-Minute AI Tips, Sarah shares a real mistake from StringCan that reveals why the documents and beliefs you feed AI matter just as much as how you prompt it. In this episode, you will learn: Why outdated source material silently corrupts AI outputs How to audit your inp...

Most $10M–$50M B2B companies aren't working from bad data. They're working from data they've never properly questioned. When StringCan onboards a new client, the first thing they audit is the reporting foundation. What they find, almost every time, is a version of the same problem: traffic numbers inflated by internal employee logins, attribution gaps that make a $50K campaign look like it disappe...

When everyone's output looks the same, how do you know who's actually doing the thinking? AI has broken the signals leaders used to spot top performers. Clear writing, polished proposals, structured presentations, those used to mean something. Now AI can produce all of it. Jay shares the one question that cuts through it: not "what did you produce" but "walk me through how y...

Referrals feel good. They validate your work, signal trust, and keep the pipeline warm. But if referrals are your growth strategy, you're building on a foundation that can't hold. Jay and Sarah break down why relying on referrals is a passive play that stalls predictable growth, and what it actually takes to turn those referral moments into a smarter, more proactive business development engine. Th...

AI gives you a draft. Editing is how you find out if it's any good. In this episode of Two-Minute AI Tips , Sarah calls out the habit that's quietly lowering the bar on everything teams publish with AI. In this episode, you'll learn: Why polished and good are two completely different things What real editing actually looks like in an AI workflow How to find out if your AI output actual...

You’re probably paying for a dozen software tools, but the most expensive one might be the spreadsheet everyone keeps going back to. In this episode, Jay Feitlinger and Sarah Shepard talk about how messy “Frankenstack” systems waste money, create reporting chaos, and make teams rely on people instead of processes. If your numbers never match and no one fully trusts the data, this conversation will...

Committing to one AI tool is costing you. In this episode of Two-Minute AI Tips , Sarah breaks down how StringCan uses different AI tools for different jobs and why matching the tool to the task is the move most teams are missing. In this episode, you'll learn: Why every AI model has blind spots you don't know about How to match tools to tasks for better results A quick test to find out wh...

If you think marketing's job ends when a lead gets handed off to sales, this episode will flip that assumption on its head. Jay Feitlinger and Sarah Shepard dig into why the smartest B2B marketing strategies are built from the inside of a sales conversation, not from brand guidelines or analytics dashboards alone. From a networking call that sparked a 16-year-old realization, to how AI tools a...

Most people use AI to get answers. The smartest teams use it to challenge their assumptions. In this episode of Two-Minute AI Tips , Sarah shares how one Socratic prompting technique changed an entire campaign before it launched. In this episode, you'll learn: What Socratic prompting is and why it works How to use AI to find what you're missing before it costs you Why pressure testing your...

You've sat through the webinars. You've read the threads. You're still not sure AI is actually working for you. That's not a knowledge problem. It's a starting point problem. Jay and Sarah skip the productivity playbook and go personal. They share the real ways they started using AI for themselves first, from decoding MRI reports to building a compound interest app at the dinne...

AI never hesitates. That's exactly what makes it dangerous. In this episode of Two-Minute AI Tips , Sarah breaks down why confident output isn't the same as correct output and why human judgment still has to stay in the loop. In this episode, you'll learn: Why AI confidence gets mistaken for accuracy What it actually means to have humans in the loop How to build a validation habit befo...

Honest feedback doesn't fail because people don't have it. It fails because leaders haven't made it safe enough to give. Jay Feitlinger and Sarah Shepard pull back the curtain on the "One Thing" exercise they've run inside StringCan's quarterly planning for years, and why it took nearly two dozen iterations before it clicked. Jay walks through the format live, using S...