Revenue in Motion

𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝗦𝘂𝗺𝗺𝗮𝗿𝘆:Are your sales and management meetings dominated by debates about "trying harder" or increasing rep activity? In this episode of 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗶𝗻 𝗠𝗼𝘁𝗶𝗼𝗻, Erwin explains why relying on individual discipline and memory is a strategy for failure. We break down the costly difference between mere "activity" and actual "momentum". Because broken follow-up processes don't just lose deals—they d...

𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝗦𝘂𝗺𝗺𝗮𝗿𝘆: 𝗕𝗿𝗶𝗱𝗴𝗶𝗻𝗴 𝘁𝗵𝗲 𝗛𝗮𝗻𝗱𝗼𝘃𝗲𝗿 𝗚𝗮𝗽 70% of marketing leads never convert, often due to friction at the critical handoff point to sales. In this episode of Revenue in Motion, we dive into solving this "Handover Gap" to stop a potential 16% revenue leak. We explore shifting from static, volume-based funnels to a model of 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗩𝗲𝗹𝗼𝗰𝗶𝘁𝘆, focusing not just on how many leads you have, but on t...

A lively conversation between two hosts, unpacking and connecting topics from the podcast episode - Revenue in Motion - Episode 1 - Why more leads rarely fix revenue problems. This deepdive is created by AI.

𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝗗𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 Most B2B companies think they have a lead generation problem. In reality, they have a revenue flow problem. In this episode of the Revenue in in motion Podcast, we break down why generating more leads rarely solves stalled revenue and often makes things worse. The real issue isn’t at the top of the funnel. It’s what happens next. We explore where revenue flow typically breaks d...

Welcome to Revenue in Motion. The podcast where we fix what breaks across the full B2B revenue lifecycle. Hi I’m Erwin de Werd, your host. I am working in Revenue Lifecycle Management for over 25 years. In each episode, we explore how B2B teams restore revenue flow  from first contact to retention by creating clarity, ownership and smart systems that move leads, deals and customers forward without...