Revenue Hub

AI is changing how travellers discover and book hotels — but is your property actually set up to take advantage of it? In this episode, I talk with hotel SEO and Generative Engine Optimization (GEO) specialist Stephanie Smith of Cogwheel to break down what hoteliers need to get right before chasing the AI hype. From content and reviews to persona-led marketing, MCP connections, and why ROAS is the...

Are hotels getting seduced by AI promises before they've sorted the basics? In this conversation, digital acquisition expert Hicham Benyebdri of Userguest , cuts through the hype - explaining why no amount of AI-powered advertising will save a hotel with a broken booking path, weak conversion rate, or poor reviews. We also get into how hotels can realistically compete with OTAs on their own turf,...

The hotel industry is at a crossroads. In our latest conversation, we tackled three issues that could reshape how we drive revenue and lead our teams (you can also watch the discussion on YouTube - https://youtu.be/phyPUpQQM4k ): 🔹 Personalised Pricing Is it the next big leap - or a guest trust disaster waiting to happen? Airlines and retail are moving fast, but are hotels really ready for true 1...

🚨 39% of bookings in just 30 days came from one simple change. Aurora Anguilla Resort & Golf Club had a problem many hotels face: 👉 Strong website traffic, but too few guests converting. 👉 Great offers hidden deep in the site. 👉 Risk of losing visitors to OTAs. By partnering with Booking Success (digital strategy) and Userguest (smart messaging), they turned things around: ✔️ +50% increase...

The EU’s Digital Markets Act (DMA) was designed to create a fairer digital landscape - but could it actually end up harming hotels instead? In this discussion with Javier Delgado Muerza of mirai , we break down the latest developments following the European Commission’s investigation into Google’s compliance with Article 6.5 of the DMA. With two proposed solutions (Option A and Option B), both cou...

In this powerful case study, discover how The First Group Hospitality (TFG) revolutionized its revenue strategy by combining cutting-edge AI with human expertise - driving real results in one of the world’s most competitive hotel markets: Dubai. 🏨📈 🔍 Join Muhammad Hamoud (Head of Revenue Management Analytics at TFG), Sameer Umar (COO at HotelIQ ), and David Esteban (Product Manager, SHR RMS) as...

In this episode, we sit down with Diego Varela, Metasearch Product Owner at Mirai, to explore how AI agents like Google Gemini, ChatGPT Operator, and Kayak.ai are reshaping the travel landscape - and what that means for hotel general managers . Are AI agents going to kill metasearch? Will travelers still compare prices? How should hotels adapt their distribution strategy to stay competitive? 🎯 Ke...

🎥 In this video discussion we explore the Future of Hotel Revenue Management: Strategy, AI & the Human Touch. We dive into the evolving world of hotel revenue management — and why it’s about so much more than rates and RevPAR. 💡 Should hotels still rely on historical data for forecasting? 💡 Is AI really leveling the playing field for smaller hotels? 💡 What does it mean to move from tactica...

In this exclusive interview, we sit down with Amit, Head of Machine Learning at Cloudbeds , to explore how Causal AI and Multimodal AI are revolutionizing the hotel industry . From boosting occupancy to delivering personalized guest experiences, learn how cutting-edge hotel technology is reshaping the future of hospitality. ✅ What you’ll learn: What is Causal AI and how it helps hoteliers make sm...

In this interview we are joined by Ally Northfield , Managing Director at Revenue by Design . Global Revenue Forum (GRF) was co-founded by Ally , Annemarie Gubanski , CEO at Taktikon Consultancy and Emanuele Nardin , Managing Director at Hotelperformance . In this short discussion Ally outlines what is Global Revenue Forum? How has GRF evolved over the years? What is the focus of the GRF event thi...

Hi, welcome to another of our Coffee Time Chats Today we focus on converting visitors to your website into booking guests To share their insights, tips and advice, we are joined by Savina   Karaivanova of Userguest , one of our Expert Partners We discuss the importance of the hotel website user experience to increase conversions, the need for clear CTAs (Call to Actions), how personalizing offers...

Hi, welcome to another of our Coffee Time chats. Today we look at how hotels revenue manage tour operator business, or, more accurately, how they don’t revenue manage tour operator business. To bring their views and insights, we are joined by David McGloin , VP Sales for BEONx , one of our Expert Partners In this discussion we consider the challenges of managing Tour Operator business, from negoti...

Hi, welcome to another case study discussion. Today we focus on the challenges and rewards of a decision intelligence tool and it’s value to a hotel commercial operation. To bring their views and insights, we are joined by: Firas Moolla of HotelIQ Amy Stevens of Rocco Forte Hotels Amy takes us through her journey, outlining the initial objectives and goals she was trying to achieve after joining R...

Hi, welcome to another Expert Insights discussion Today we explore how connected marketing & revenue strategies are a powerful ecommerce combination, leveraging the hotels direct channel to drive direct bookings. We dig into how powering up your hotel website and booking engine, aligning marketing efforts with revenue priorities and automating these strategies can truly increase conversion. Fi...

Hi, welcome to another Coffee Time Chat Today we focus on the challenges of hotel staffing and the ongoing crisis the industry faces, not only today but, more worryingly the trends for the future. And this is where our guests Bill Scanlon and Lorraine Sileo step in to talk us through the recent Talent Study from Strategic Solution Partners , one of our Expert Partners Strategic Solution Partners s...

Hi, welcome to another Expert Insights discussion With Euro 2024 not far away, we wanted to look at how this tournament has influenced the hotel Sector in the key host cities and how this tournament compares to other major events such as the Olympics or Pop concerts. But we also wanted to dig a bit deeper and see if the match location, date of the match and the opponents, have influenced demand an...

We are delighted to welcome Chatlyn as an Expert Partner Through this “Who Are We” interview you will hear from Nicolas Vorsteher , the founder of Chatlyn, about their solution, geographical focus, typical client profile and the backstory to their formation. We hear his views on how an efficient modern communication approach can positively impact bookings but also emphasises this is one part of th...

We follow upon our video from yesterday looking at whether Net Revenue is a challenge to embrace of just another pipedream for hoteliers. In today’s video we are joined again by Vassilis Syropoulos , Founder and CEO of Juyo Analytics , one of our Expert Partners As with our videos last week looking at Total Revenue Management , in this discussion we ask for his thoughts on Net Revenue and some of...

Hi, welcome to another Expert Insights discussion Today we continue our conversation around Revenue Management. Having discussed Total Revenue last week, today we are looking at Net Revenue. In this discussion we ask is Net Revenue easier to achieve than Total Revenue? Do we know what Net Revenue actually means? And do hoteliers have a handle on their direct booking costs? To share their insights...

Hi, welcome to another Demo Time discussion. Today we explore why hotel guests ask so many questions, the gold standards of hotel guest communications and the challenges hoteliers face in that area. Joining us for this conversation is Shaun Sequeira from HiJiffy , one of our Expert Partners Shaun is the Country Lead for HiJiffy in the UK & Ireland As well as discussing the challenges hoteliers...

Today we follow upon our video from yesterday looking at Total Revenue Management In today's video we take a wider perspective - from a Chief Executives viewpoint. We are joined by Vassilis Syropoulos , Founder and CEO of Juyo Analytics , one of our Expert Partners We ask for his thoughts on some of the points made in the recent discussion with Karin, Amrita and Jens We question why department sil...

Hi, welcome to another Expert Insights discussion Today we look at Total Revenue Management Yes, that topic that which has been discussed for years and years but still remains a dream for most. In today’s discussion we actually look at the reality of the challenge and why it’s easier to talk about it than to do it. To share their insights and experience, we are joined by: 🗣️  Karin van Rhee of Juy...

Hi, welcome to another Expert Insights discussion Today we look at Hotel staffing and the impact an executive opening can have on a property – momentum is a key word here. Joining us for this conversation is Greg Velasquez , Executive Director of Sales at Strategic Solution Partners , one of our Expert Partners We look at the obvious, and often less obvious, risks hotels face with open positions....

We are delighted to welcome XLR8 RMS as an Expert Partner In this " Who Are We " interview we are joined by Natasha Pereira , Sales Director Through our conversation you will hear more about XLR8 and their solution, looking at the backstory to their formation, geographical focus and typical client profile. We also touch on how XLR8 leverages Artificial Intelligence to empower hoteliers with essent...

Hi, welcome to another Demo Time discussion Today we are joined by Julia Schröder , Head of Sales at Hotellistat , one of our Expert Partners First things to say is that this is the audio from a long form video where we examine a major challenge faced by hoteliers, explore some of the less obvious implications of this problem and then look at a potential technology solution. As well as looking at...