Revenue Hub

Many hotels are ready for AI. Very few are ready for agents. 🤖 That’s the distinction Pablo Delgado of Mirai drew in our latest conversation, and it reframes the whole AI debate. Buying ChatGPT or Claude licences and AI-badged tools is AI readiness. Agent readiness asks a harder question: how far could an agent operate in your hotel without anyone stepping in? Pablo sees three things holding hote...

Everyone in hospitality is talking about AI - but is your hotel's commercial operation actually ready for it? In this episode of the AI Reality Check Series, I talk with Nicole Adair, Product leader at FLYR Hospitality, to cut through the hype and get honest about what “AI ready” really means for hotel revenue, marketing, distribution, sales, and GM teams. Nicole breaks down the gaps hotels rarely...

Welcome to the next instalment of our AI Reality Check series, where we ask a simple question: if you're running a rubbish hotel, will AI actually make it a great one? 🤖🏨 In this conversation, I talk with Fulvio Giannetti, CEO of Lybra Tech, to explore why AI acts as an accelerator, magnifying whatever is already working (or already broken) inside a hotel's commercial operation. 🔑 In This Episo...

🏨📈🔍 AI won't turn a badly-run hotel into a great one - it'll just show everyone how badly it's being run. In this episode I talk with Tomasz Leszczynski of BEONx to unpack what "AI readiness" actually means for a hotel commercial team, and why most operators are asking the wrong first question.   ✅ Why data quality, not software, is the real foundation for AI success ✅ The "empty process" tra...

AI won't make a rubbish hotel a good hotel - it will just expose the cracks faster. In this episode, I talk with Kris Glabinski of Aggregate Intelligence to unpack what genuine AI-readiness looks like for hotels and hotel groups, and why most commercial operations aren't there yet. Kris explains why data is actually the easy part to fix - and why process and people are where AI adoption really suc...

AI is everywhere in hospitality right now - but is your hotel actually ready for it, or are you just bolting new tech onto old problems? In this episode, I talk with Peter Brauer of Get Into More ( https://www.getintomore.com/ ) to break down what genuine AI-readiness looks like for hotels and hotel groups. We dig into the three things that matter more than any tool: your people, your data, and yo...

Is your hotel actually ready for AI - or are you about to automate broken processes even faster? In this episode, I talk with Willem Rabsztyn, CEO of Bookboost, to unpack what AI readiness really means for hotels and hotel groups. From data silos to security guardrails to spotting genuine AI value versus pitch-deck buzzwords, Willem breaks down the foundations every property needs before deploying...

In this episode, Trevor Grant sits down with Firas Moolla from HotelIQ ( www.hoteliq.io ) to unpack what “AI readiness” actually looks like in hotel commercial operations, why data quality quietly underpins everything, and why the smartest hoteliers fix their fundamentals before they buy another tool. They cover the “three-legged stool” of people, tools, and processes, why geographic source market...

or the last couple of years, AI has been sold to the hotel industry as a silver bullet. In a recent conversation with Tristan Heaword of digital marketing agency three&six , one of our Expert Partners, I put that assumption to the test - and the answer was refreshingly honest: AI won't fix a broken hotel. It will amplify whatever is already there, good or bad. ────────────────────────────── 🔗...

AI is changing how travellers discover and book hotels — but is your property actually set up to take advantage of it? In this episode, I talk with hotel SEO and Generative Engine Optimization (GEO) specialist Stephanie Smith of Cogwheel to break down what hoteliers need to get right before chasing the AI hype. From content and reviews to persona-led marketing, MCP connections, and why ROAS is the...

Are hotels getting seduced by AI promises before they've sorted the basics? In this conversation, digital acquisition expert Hicham Benyebdri of Userguest , cuts through the hype - explaining why no amount of AI-powered advertising will save a hotel with a broken booking path, weak conversion rate, or poor reviews. We also get into how hotels can realistically compete with OTAs on their own turf,...

The hotel industry is at a crossroads. In our latest conversation, we tackled three issues that could reshape how we drive revenue and lead our teams (you can also watch the discussion on YouTube - https://youtu.be/phyPUpQQM4k ): 🔹 Personalised Pricing Is it the next big leap - or a guest trust disaster waiting to happen? Airlines and retail are moving fast, but are hotels really ready for true 1...

🚨 39% of bookings in just 30 days came from one simple change. Aurora Anguilla Resort & Golf Club had a problem many hotels face: 👉 Strong website traffic, but too few guests converting. 👉 Great offers hidden deep in the site. 👉 Risk of losing visitors to OTAs. By partnering with Booking Success (digital strategy) and Userguest (smart messaging), they turned things around: ✔️ +50% increase...

The EU’s Digital Markets Act (DMA) was designed to create a fairer digital landscape - but could it actually end up harming hotels instead? In this discussion with Javier Delgado Muerza of mirai , we break down the latest developments following the European Commission’s investigation into Google’s compliance with Article 6.5 of the DMA. With two proposed solutions (Option A and Option B), both cou...

In this powerful case study, discover how The First Group Hospitality (TFG) revolutionized its revenue strategy by combining cutting-edge AI with human expertise - driving real results in one of the world’s most competitive hotel markets: Dubai. 🏨📈 🔍 Join Muhammad Hamoud (Head of Revenue Management Analytics at TFG), Sameer Umar (COO at HotelIQ ), and David Esteban (Product Manager, SHR RMS) as...

In this episode, we sit down with Diego Varela, Metasearch Product Owner at Mirai, to explore how AI agents like Google Gemini, ChatGPT Operator, and Kayak.ai are reshaping the travel landscape - and what that means for hotel general managers . Are AI agents going to kill metasearch? Will travelers still compare prices? How should hotels adapt their distribution strategy to stay competitive? 🎯 Ke...

🎥 In this video discussion we explore the Future of Hotel Revenue Management: Strategy, AI & the Human Touch. We dive into the evolving world of hotel revenue management — and why it’s about so much more than rates and RevPAR. 💡 Should hotels still rely on historical data for forecasting? 💡 Is AI really leveling the playing field for smaller hotels? 💡 What does it mean to move from tactica...

In this exclusive interview, we sit down with Amit, Head of Machine Learning at Cloudbeds , to explore how Causal AI and Multimodal AI are revolutionizing the hotel industry . From boosting occupancy to delivering personalized guest experiences, learn how cutting-edge hotel technology is reshaping the future of hospitality. ✅ What you’ll learn: What is Causal AI and how it helps hoteliers make sm...

In this interview we are joined by Ally Northfield , Managing Director at Revenue by Design . Global Revenue Forum (GRF) was co-founded by Ally , Annemarie Gubanski , CEO at Taktikon Consultancy and Emanuele Nardin , Managing Director at Hotelperformance . In this short discussion Ally outlines what is Global Revenue Forum? How has GRF evolved over the years? What is the focus of the GRF event thi...

Hi, welcome to another of our Coffee Time Chats Today we focus on converting visitors to your website into booking guests To share their insights, tips and advice, we are joined by Savina   Karaivanova of Userguest , one of our Expert Partners We discuss the importance of the hotel website user experience to increase conversions, the need for clear CTAs (Call to Actions), how personalizing offers...

Hi, welcome to another of our Coffee Time chats. Today we look at how hotels revenue manage tour operator business, or, more accurately, how they don’t revenue manage tour operator business. To bring their views and insights, we are joined by David McGloin , VP Sales for BEONx , one of our Expert Partners In this discussion we consider the challenges of managing Tour Operator business, from negoti...

Hi, welcome to another case study discussion. Today we focus on the challenges and rewards of a decision intelligence tool and it’s value to a hotel commercial operation. To bring their views and insights, we are joined by: Firas Moolla of HotelIQ Amy Stevens of Rocco Forte Hotels Amy takes us through her journey, outlining the initial objectives and goals she was trying to achieve after joining R...

Hi, welcome to another Expert Insights discussion Today we explore how connected marketing & revenue strategies are a powerful ecommerce combination, leveraging the hotels direct channel to drive direct bookings. We dig into how powering up your hotel website and booking engine, aligning marketing efforts with revenue priorities and automating these strategies can truly increase conversion. Fi...

Hi, welcome to another Coffee Time Chat Today we focus on the challenges of hotel staffing and the ongoing crisis the industry faces, not only today but, more worryingly the trends for the future. And this is where our guests Bill Scanlon and Lorraine Sileo step in to talk us through the recent Talent Study from Strategic Solution Partners , one of our Expert Partners Strategic Solution Partners s...

Hi, welcome to another Expert Insights discussion With Euro 2024 not far away, we wanted to look at how this tournament has influenced the hotel Sector in the key host cities and how this tournament compares to other major events such as the Olympics or Pop concerts. But we also wanted to dig a bit deeper and see if the match location, date of the match and the opponents, have influenced demand an...