Revenue Diaries

Success doesn’t come from chasing comfort, it comes from confronting yourself and choosing to grow anyway. In this episode, I sit down with Brendan Hufford, former principal turned content strategist and founder of Growth Sprints. Brendan opens up about the lessons that shaped him, from growing up in a single-parent household and learning the value of drive, to finding balance between ambition, fa...

"Being remarkable in marketing doesn’t mean playing it safe, it means standing out in a world that’s become too comfortable with bland." In this episode, I sit down with Adam Singer, VP of Marketing at AdQuick, longtime digital thinker, and the writer behind Hot Takes on Substack. Adam opens up about his path through tech and marketing: from early days on FriendFeed to leading at Google, to now ch...

"You have to live well to be productive and work well.” In this episode, I chat with Joe Ciarallo, VP of Communications at Wellhub, as we talk about how balancing passions like music and fitness impacts mental well-being and work performance. Joe opens up about his career journey from Buddy Media to Salesforce and now WellHub, and how staying connected to music and exercise has been key to maintai...

"Just because you go to therapy doesn’t mean something’s wrong with you—it means you’re building tools to navigate life." In this episode, I sit down with Mark Huber, VP of Marketing at UserEvidence, former hockey captain, and one of the most thoughtful voices in B2B. Mark opens up about the experiences that shaped him—from hiding his ADHD diagnosis to embracing therapy after personal and professi...

“Brand is the one thing you can control to be different from the rest.” In this episode, I sit down with Drew Brucker, creative marketer, AI experimenter, and Head of Brand and Content at Goldcast. Drew shares the journey behind his unconventional leap from VP-track leadership to solopreneur exploration—all while raising twin daughters and tinkering with Midjourney prompts. We talk about the hard...

“Failure is not a word that I use very often. It's not even a word that comes up in my negative self-talk.” In this episode, I sit down with LeTísha Shaw , a transformational marketer and former mechanical engineer turned product marketing leader at UserTesting . She shares her nonlinear career path—from building decks with her dad and shaping Disney’s early streaming strategy to learning quantum...

“I do not think about legacy. I just hope that my kids will carry forward a few of the values that will be important forever, like honesty.” In this episode, I sit down with Adam Schoenfeld , CEO and co-founder of Keyplay , multi-time founder, ICP obsessive, and proud dad of two. We dive deep into what it means to build something meaningful—both in business and at home. Adam opens up about raising...

"What's more important—helping someone write a cold email or paying attention to a kid who's excited to come home and tell you the score on their test?" In this episode, I speak with Jen Allen-Knuth , founder of DemandJen , sales educator, LinkedIn powerhouse, and rescue dog evangelist. We talk about what it means to truly show up—not just in work, but in family, in grief, and in...

“You have to show up. Creativity doesn’t just happen—you make it happen.” In this episode, I speak with Rob Joyner , Senior Vice President of Business Development at Centerbase and a self-taught artist who turned a garage experiment into a thriving creative career. By day, Rob helps lead a legal tech company. By early morning, he’s in his studio, pushing the boundaries of abstract art with layers,...

“I’m not dying for your cold email sins.” In this episode, I speak with Jordan Crawford , founder of Blueprint and an advisor at Clay , who’s shaking up the world of B2B sales with a data-driven approach to outbound strategy. By day, Jordan helps revenue teams escape broken outreach models. By night (and probably early morning), he’s deep in the world of AI, segmentation, and scalable personalizat...

Elaine Zelby is the co-founder of Tofu, a former mechanical engineer, and a mom of two. Her husband is also a startup founder, so yes—they’re building two companies and raising two kids at the same time. In this episode, we talk about: Ruthless prioritization as a founder and parent Living life at 3x speed (literally) Why she shut down her podcast and newsletter to focus The dream of starting a ma...

“No one has a perfect answer. You might as well just try something and see versus getting hung up on always doing things perfectly.” In this episode, I speak with Natalie Marcotullio , Head of Growth and Operations at Navattic . From launching a laptop rental side hustle in college to leading growth at a high-speed startup, Natalie is no stranger to uncertainty, and she wouldn’t have it any other...

One day, your parents are driving you to practice, packing your lunch, and making sure you don’t burn down the house. Then suddenly, you’re the one driving to practice, packing lunches, and wondering when you became the adult in the room. In this episode of Revenue Diaries , Shali Reed joins me for a candid conversation about the shift that happens when you go from being someone’s kid to being som...

In this episode of The Revenue Diaries , Kyle Lacy talks with Kyle Norton, a CRO balancing the competitive drive of a sales leader with his commitment to being a present and thoughtful father. From martial arts to mindfulness, they explore how physical and mental health drive performance at work and home. Kyle Norton shares his journey from competitive martial arts to rediscovering his fitness and...

In this deeply moving episode, Kyle Lacy speaks with Dave Sims, Chief Marketing Officer of Austin Fitness Group and a lifelong triathlete. Dave shares his journey through the challenges of navigating family trauma, including his ex-wife’s struggle with borderline and narcissistic personality disorders, her tragic suicide, and the lasting impact on their family. The conversation highlights the impo...

In this episode, I sit down with Jeff Perkins to talk about everything but work—or at least, that’s the goal. From embracing baldness to marathon training to Bruce Springsteen concerts, we cover it all. There’s plenty of humor, life lessons, and takeaways that sneak into the conversation. The Bald Truth Jeff shares his journey of accepting baldness after trying every hair-loss treatment under the...

Revenue Diaries is a podcast and videocast hosted by Kyle Lacy, offering a raw and unfiltered look into the personal lives of the country's top revenue leaders. They discuss everything but work—no topic is off-limits, and there are no wrong questions or answers. The twist? They never see the questions in adv

And we are back after four-year hiatus; it's the second season of the Review Diaries! Today, I sit down with Margaret Kelsey, a marketer, artist, and mom deeply committed to intentionality and creativity in work and life. This conversation dives into the motherhood penalty, the art of balancing professional ambition with personal fulfillment, and how Margaret's artistic practices have helped her r...