Revenue Boost: A Marketing Podcast

Unlocking Revenue Growth, the Power of Discovery Calls and Buyer Insights “Discovery calls aren't just about making a sale. They're about truly understanding your buyer's world. It's about uncovering their challenges, learning their pain points, and showing them you genuinely care about their success. By asking thoughtful questions and actively listening, you build trust and create a connection th...

Most sales pitches fail for one simple reason. They are presentations, not conversations. Too many teams walk into a pitch talking about themselves instead of uncovering what actually matters to the buyer. The result is stalled deals, low win rates, and prospects who say, “Just send the deck.” In this episode of Revenue Boost: A Marketing Podcast titled Winning Every Stage: A Sales Framework for S...

“Sales is a whole company responsibility. When organizations embrace that mindset, they perform better. It's not just about the sales team. It's about aligning every function from marketing to customer success to drive sustainable growth. That's a quote from Hannah Adjikawo and a sneak peek at today's episode.”  Hi there, I'm Kerry Curran , business growth consultant , industry analyst, and host o...

“B2B buyers are human beings with real emotions. Whether we like it or not, people make decisions based on emotion first and justify them later with facts. Your content needs to address their pain points, tap into their aspirations, and clearly show how your solution solves their problems quickly and effectively.” That's a quote from Alexis Trammell, CGO at Stratabeat and a sneak peek at today's e...

“B2B buyers are human beings with real emotions. Whether we like it or not, people make decisions based on emotion first and justify them later with facts. Your content needs to address their pain points, tap into their aspirations, and clearly show how your solution solves their problems quickly and effectively.” That's a quote from Alexis Trammell, CGO at Stratabeat and a sneak peek at today's e...

In this episode of Revenue Boost: A Marketing Podcast, titled, ""From Clicks to Conversions: Scaling Revenue with Strategic SEO and CRO"" we delve into the dynamic duo of revenue growth: Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO). Together, these strategies are the backbone of turning website traffic into meaningful business outcomes. Our guest, Cathleen Voss, a season...

In modern B2B marketing, we're seeing the evolution of adding SMS as a step in workflows. With engagement rates as high as 95 to 98% and a 90-second average response time, SMS ensures messages get the attention they deserve. This makes it a powerful tool for fostering relationships, driving engagement, and shortening sales cycles in the complex B2B buying process."In this episode of Revenue Boost:...

In this episode of Revenue Boost: A Marketing Podcast, titled, ""Data-Driven Revenue Growth: Leveraging First-Party Data and CRM for Smarter Lifecycle Marketing Engagement"" we’re diving into the powerful intersection of first-party data, CRM strategy, and lifecycle marketing to drive smarter, more impactful engagement. I’m joined by Jake Schmidt, founder of Structured Agency, who shares his exper...

Welcome to Revenue Boost: A Marketing Podcast, where business leaders turn for actionable strategies to fuel growth and drive results.  In this episode, Smarter Connections, Bigger Returns: The CRM Advantage in Revenue Growth, im joined by CRM expert Benjamin McCabe to dive into the transformative power of customer relationship management (CRM) for driving revenue growth. Together, they explore ho...

Welcome to Revenue Boost: A Marketing Podcast, where business leaders turn for actionable strategies to fuel growth and drive results. I’m your host, Kerry Curran. With over 20 years of marketing agency experience driving client business growth I now run RBMA: Revenue Based Marketing Advisors where we help businesses like yours effectively scale revenue growth. Visit RevenueBasedMarketing.com or c...

Connect with Lori Thomas, CSPO, Founder and CXO of Digit Cloud Biz  on LinkedIn or go to Digit Cloud Biz Also be sure to download Lori's free cheat sheet on Account Based Marketing here .  Flat or slowing revenue? Let’s fix that—fast. Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine. 🎧 Follow on Apple, Spotify,...

Welcome to Revenue Boost: A Marketing Podcast, where business leaders turn for actionable strategies to fuel growth and drive results. In Today’s episode, Maximizing Marketing Impact: From Funnel Conversion to Revenue Attribution, I am joined by the brilliant Sarah Lane-Hawn, a senior marketing operations consultant and mathematician turned marketing strategist. Sarah shares her journey from creat...

Welcome to Revenue Boost: A Marketing Podcast, where business leaders turn for actionable strategies to fuel growth and drive results. I’m your host, Kerry Curran. With over 20 years of marketing agency experience driving client business growth I now run RBMA: Revenue Based Marketing Advisors where we help businesses like yours effectively scale revenue growth. Visit RevenueBasedMarketing.com or c...

To build a truly effective go-to-market strategy, you can’t be everything to everyone—you have to find your focus. Start with refining your Ideal Customer Profile (ICP) by identifying the key personas, their unique pain points, and the challenges they’re trying to solve. Then, align your messaging and tactics to resonate directly with their needs. Choose just two key channels to start—whether it’s...

One of the biggest mistakes I see in B2B marketing is skipping foundational strategy for quick tactical wins. For example, companies might jump straight into running ads on LinkedIn or Google without first understanding their buyers or building a cohesive brand experience. Without that groundwork, even the best campaigns can fall flat. It’s always better to start with a strong strategy that aligns...

"People follow people before they follow brands. In today’s crowded market, where competition is fierce and sales cycles are getting longer, the key to standing out is showcasing the unique value of your people. Highlight their expertise, passion, and perspectives through authentic, high-impact content. Thought leadership isn’t just about building awareness; it’s about earning trust and creating m...

Great marketing isn’t just about data or emotion—it’s about finding the perfect balance. The data provides the roadmap; it shows you where you’re winning and where you’re falling short. But without an emotional connection, your brand becomes just another transaction, easily forgotten. The most successful companies understand this balance—they use data to guide decisions but invest in storytelling...

Podcast Guest:  Greg Rollett  Host: Kerry Curran Title: Think Like a Brand: Strategies for Publisher Growth and Engagement "Publishers need to think like scrappy consumer brands. Focus on creating content that excites and engages your audience—whether through thematic newsletters, short-form videos, or user-generated content. The key is to work smarter, not harder." That’s a quote from Greg Rollet...

"In this episode of Revenue Boost: A Marketing Podcast, titled The Social Commerce Revolution: Building Revenue with Influencers and TikTok Shop, host Kerry Curran dives deep into the exciting world of social commerce with Vinod Varma, CEO and co-founder of Creator.co. Together, they explore how platforms like TikTok Shop are reshaping the way consumers discover and purchase products, and how bran...

Podcast Guest:  Joelle Moroney Host: Kerry Curran Title: Mastering Influencer Marketing in Regulated Industries: Navigating Compliance, Aligning Brand Goals, and Driving Success Kerry Curran, RBMA (00:01.067)   And welcome Joelle, please introduce yourself and share a bit about your background and extensive experience. Joelle Moroney (00:08.724)   Hi, Kerry. So great to be here today. Joelle Moron...

In this episode of Revenue Boost: A Marketing Podcast, titled "The Authenticity Advantage: Driving Engagement and Revenue with Curated Creator Content," host Kerry Curran speaks with Erin Gagnon, Managing Director of BrandCycle, about how brands can harness the power of creator-driven content to boost engagement and drive sales. They discuss how authentic, real-life product endorsements on platfor...

In this episode of Revenue Boost: A Marketing Podcast, titled Full-Funnel Impact: Integrating Influencer Content Across Your Media Strategy, host Kerry Curran talks with Jaime Cohen, Head of U.S. Influencer Marketing at GOAT agency, about the evolving power of influencer marketing. Jaime shares insights on leveraging creator content to fuel not only brand awareness but also lower-funnel conversion...

A revenue based marketing strategy is required to drive business growth. I've been saying it for a while, your buyers need to have heard of you and trust that you can deliver what they need. Data shows the buyers are in control, researching and building a short list before ever connecting with your sales team. How do your buyers learn about your brand and capabilities? Content. One of the most ver...

In this episode of Revenue Boost: A Marketing Podcast, titled "Prioritizing DEI&B in Your Business Strategy: A Core Pillar for Sustainable Revenue Growth," host Kerry Curran sits down with Kerel Cooper, CMO at GumGum, host of The Minority Report Podcast, and President of Advertising at Group Black, to explore the transformative impact of diversity, equity, inclusion, and belonging (DEI&B) on busin...

In this episode of Revenue Boost: A Marketing Podcast, titled "SEO Strategy for Business Leaders: Unlocking the Path to Increased Visibility and Revenue," we sit down with Brent Bouldin and Scott Gardner of New Media Advisors to explore how a robust SEO and content strategy can future-proof brands and drive sustained revenue growth.  With decades of experience in digital marketing, Brent and Scott...