Revenue Boost: A Marketing Podcast

What if your competitors are using PR to drive revenue while you’re still chasing headlines? Most B2B leaders still think of PR as press releases and media mentions. But here’s the truth: companies winning today are using PR as a strategic growth lever, integrated into sales, marketing, and customer success to drive measurable revenue impact. In this episode of Revenue Boost: A Marketing Podcast,...

Is your team chasing growth or just chasing KPIs? In this episode of Revenue Boost: A Marketing Podcast, titled “From Mission to Metrics: How to Build a Scalable Growth Engine,” CEO Ollie James shares the unfiltered truth: without a clear mission, your GTM strategy is just noise. You’ll hear how Ollie went from RevOps and CRO roles to leading Attribution and how he rebuilt the company’s growth eng...

Still waiting for the perfect strategy, hire, or agency to fix your growth? While you’re hesitating, someone else is testing faster, learning smarter and winning. In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran sits down with David Lorango, former head of e-comm at Forever 21 and Nick’s Ice Cream, now founder of Startup Accelerators. David’s helped DTC brands scale from ze...

Are you still posting on LinkedIn without a plan and wondering why it’s not working? If your content feels scattered, generic, or just isn’t converting, the problem isn’t your platform. It’s your strategy. In this episode of Revenue Boost: A Marketing Podcast titled “Stop Posting. Start Converting: How to Build a Strategic Content Engine,” host Kerry Curran sits down with Lindsay Fuchs, co-founder...

Still leading with product features instead of customer results? You could be costing yourself more than just attention—you’re missing the trust that drives real pipeline. In this episode of Revenue Boost: A Marketing Podcast titled “From Vision to Execution: What It Really Takes to Lead Customer-Centric Marketing at Scale,” host Kerry Curran sits down with Kerel Cooper, CMO of GumGum, to unpack w...

Need to win your next pitch fast? Discover how BrainLabs closes deals in a week—and how you can too. Most agencies overcomplicate pitches. BrainLabs does the opposite—and it’s winning them 84% of the time. In this episode of Revenue Boost: A Marketing Podcast, Kerry Curran sits down with Adam Potashnick, former COO of MediaCom and now CEO of one of the fastest-growing indie agencies in the U.S. Ad...

Feeling the pressure to grow—but struggling to get above the line of power in your deals? You're not alone. In a market saturated with noise, generic emails, and product-first selling, the biggest threat to your revenue isn't bad outreach—it's a lack of real executive relationships. In this episode of Revenue Boost: A Marketing Podcast titled “Beyond the Buyer: How Executive Engagement Drives More...

Sick of trade shows that cost a fortune but never drive real pipeline? If your events strategy feels more like a brand awareness play than a revenue engine, this episode will help you flip the script. In this episode of Revenue Boost: A Marketing Podcast titled “B2B Events That Close Deals: Strategies for Relationship-First Growth,” host Kerry Curran sits down with Meghan Lavin, VP of Marketing at...

Trade shows and events are back! But most still miss the point. If you're not walking away with real relationships and revenue potential, you're doing it wrong. Hey there, I'm Kerry Curran—B2B Revenue Growth Executive Advisor, Industry Analyst, and host of Revenue Boost: A Marketing Podcast. In this episode, Pipeline in Person: How Relationship-First Events Drive Real ROI , we’re diving into how t...

“It’s never been harder to be a CMO—and never more important to get it right.”   Pressure is mounting for go-to-market leaders. Budgets are shrinking. Shortlists are tightening. AI is changing the game before most teams can even catch up. And yet, CMOs are expected to lead with confidence, deliver revenue, and evolve strategy—without burning out.   If that sounds familiar, this episode is your blu...

“Experience equals perception. Your event is your brand in action, and every detail tells a story. If your event isn’t memorable, connected, and aligned to your goals, it’s a missed opportunity to deepen loyalty and accelerate the pipeline.” - Emily Olson Hi there, I’m Kerry Curran, B2B Revenue Growth Executive Advisor , Industry Analyst, and host of Revenue Boost: A Marketing Podcast . In every e...

"Most agencies are invisible—and it’s their fault. If your positioning is broken, your website forgettable, and your marketing says nothing, you’re out before the game starts. The shortlist isn’t random—it’s earned. If you can’t clearly explain who you help and why you’re different, buyers won’t take the time to figure it out. If you can’t tell a compelling story, stand for something, or look cred...

"Your customer is the hero not your product. The most effective marketing tells their story, not yours. When you lead with empathy and deeply understand their challenges, desires, and identities, you create content that makes them feel seen. That’s what earns attention, trust, and loyalty especially in a world flooded with generic messaging. Great marketing reflects the people it’s for.” - Melissa...

The real reason your pipeline is stalling has nothing to do with tools, scripts, or call volume. It’s coaching. Most sales teams keep adding technology and training, yet deals still slip, buyers stall, and trust erodes. The problem isn’t effort. It’s that reps are being developed as pitch machines instead of trusted partners. And when curiosity, authenticity, and preparation are missing, pipeline...

Are you underestimating culture as a growth driver? Too many leaders still see it as “soft.” But when trust breaks, retention falls, productivity slows, and your best people quietly start planning their exits. The truth is: culture is infrastructure. It fuels resilience, engagement, and results. And in today’s climate of AI disruption, budget cuts, and constant change, a weak culture will cost you...

If you want to create content that truly resonates, start by listening. Your audience is already telling you what they care about—you just need to ask the right questions and use their answers to fuel smarter, more personalized marketing. That's a quote from Rachael Bassey and a sneak peek at today's episode. Hi there, I'm Kerry Curran — B2B revenue-growth executive advisor , industry analyst, and...

“Visibility in the age of AI isn't just about ranking anymore—it's about being understood, trusted, and retrievable by the machines your buyers now rely on. These engines extract only the most relevant chunks of content to answer the query. And if your message isn't structured clearly or consistent across channels, you risk being invisible .” That's a quote from David Kirkdorffer and a sneak peek...

“Digital out-of-home is where attention lives. It's unskippable, brand-safe, and contextually relevant—right when and where people are most engaged. If your brand isn't showing up in high-dwell environments, you're missing a powerful and measurable way to connect.” That's a quote from Peter Schofield , VP of Partnerships at Atmosphere TV , and a sneak peek at today's episode. Hi there, I'm Kerry C...

Fractional leaders aren’t here for job security—we’re here to build legacies. We remove the internal angst that clouds big decisions. We’re not protecting titles or playing politics. We’re focused on what drives transformation, growth, and lasting impact. Hi there, I’m Kerry Curran, B2B Revenue Growth Executive Advisor , Industry Analyst, and host of Revenue Boost: A Marketing Podcast . In every e...

“If your team's still selling features, your packaging is broken. Most CEOs focus on scaling sales, but they overlook pricing and packaging as core revenue levers. When your pricing aligns with the value you deliver, value-based selling becomes second nature, discounting drops, and revenue growth accelerates. You don't need a new product—you need a smarter way to package what you already have.” Th...

“You can't scale on bad data. If marketers don't learn to be data stewards and systems thinkers, no amount of AI or automation will save them.” That's a quote from Kim Tran and a sneak peek at today's episode.  Welcome to Revenue Boost, A Marketing Podcast —the show where growth-minded business leaders learn how to turn marketing into a measurable revenue engine. I'm your host, Kerry Curran —reven...

Marketers don't need more data—they need smarter data. When you unify your first-party customer data and layer it with predictive AI, you move from generic messaging to precise, revenue-driving actions. Whether it’s suppressing low-propensity audiences, expanding high-value segments, or optimizing media efficiency, organized data is the engine that powers real growth. That’s a quote from Matt Grei...

“It’s not just about getting a deal closed. It’s about aligning on shared goals, making sure we’re solving the right problem, and ensuring we can actually scale together. That upfront rigor means faster onboarding, better results, and long-term partnerships that last.”  That’s a quote from Lee Aho and a sneak peek at today’s episode. Welcome to Revenue Boost: A Marketing Podcast — the show where g...

“ It’s not about throwing tech or SDRs at the problem. If your teams aren’t aligned, your content isn’t differentiated, and your ICP isn’t predictive, you’ll keep spinning your wheels. ABM has to be a full go-to-market motion—not just better targeting .” That’s a quote from Kristina Jaramillo and a sneak peek at today’s episode Welcome to Revenue Boost: A Marketing Podcast —the show where growth-m...

“If people show up to a meeting and spend the whole time on their laptop, they probably don’t need to be there. Let’s call it out—and give them permission to opt out .” That’s a quote from Matt Heinz in today’s sneak peek at today’s episode.  Welcome to Revenue Boost: A Marketing Podcast —the show where growth-minded business leaders learn how to turn marketing into a measurable revenue engine. I’...