Retention Edge Podcast

You don’t need a dev team or a huge budget to build a retention engine that works across DTC, wholesale, and mobile. In episode #11 of The Retention Edge , Isaac from Country Life Natural Foods shares how his team drove 17% YoY growth by simplifying what actually drives results across DTC, wholesale, and mobile. From rebuilding a banned Facebook Ads account to launching a mobile app customers had...

What do Forbes , Men’s Health , and The New York Times have in common? They all link to brands that show up with real expertise, not AI spam or low-value SEO tricks. In episode #10 of The Retention Edge , Chris Panteli, co-founder of Linkifi, shares how he went from running a fish and chip shop to helping eCommerce brands earn backlinks from tier-one media by pitching journalists the right way. Fr...

Everyone's chasing revenue in Q4. But the best brands? They're playing for retention. In episode #9 of The Retention Edge , we sit down with Andrew Maff, founder of BlueTuskr, to unpack why steep BFCM discounts often backfire and what to do instead if you care about actual profit and long-term brand health. From loyalty systems that don't implode margins, to smart subscription tactics and underrat...

What if scaling to $50M isn’t about spending more on ads but about building better relationships with your customers? In episode #8 of the Retention Edge, we sit down with Devyn Merklin, CEO of Xscale and one of the key operators behind Livingood Daily’s $50M growth story. Devyn shares how focusing on retention early, simplifying your offers, and building flexible systems helped his team scale fas...

Most brands think of fulfillment as a back-office function. But what if your 3PL is silently sabotaging your customer experience? In episode #7 of the Retention Edge, we sit down with John Heenan , CEO of The Distribution Solution, to unpack the real cost of poor fulfillment and how it can erode trust, increase churn, and destroy customer lifetime value before you've even noticed. 🚚 From a £60,00...

Most ecommerce brands are pouring money into paid ads and influencers, while completely overlooking their most powerful growth channel: their own customers. In episode #6 we sit down with Alonzo Nieves , Gen Z founder of Flywheel , to unpack how smart brands are flipping the script on traditional acquisition and using retention marketing to fuel scalable, authentic growth. Instead of relying on ex...

Most brands obsess over acquisition. But what happens after the first purchase - when fit is off, returns pile up, and customers don’t come back? In this episode of The Retention Edge, we sit down with Jeff Mergy , VP of Growth, Partnerships & Strategy at Bold Metrics Inc., to unpack why fit might be the most overlooked - and most powerful lever in customer experience today. Jeff shares how AI...

Why do so many brands focus on acquisition while ignoring what really builds loyalty? In this episode of The Retention Edge, we sit down with ⁠ Sophia Legros ⁠, VP of Product Integrity, Social Compliance, and Sustainability. She’s spent over 20 years helping brands protect their products, their customers, and their reputation. Sophia believes customer retention starts long before the first email o...

Why do so many brands pour everything into acquisition while neglecting the customers they already have? In this episode of The Retention Edge, we sit down with Omer Hazer, founder of Atlas Studios, about why customer retention has become the true growth driver in e-commerce. While acquisition continues to be important, Omer believes the relationships brands build after the first purchase determin...

Ever wonder why some brands keep you coming back while others just don't click? We had the pleasure of sitting down with Sabrina Wong, Head of UX Design at Tapestry Brands, to chat about how thoughtful digital experiences directly drive customer loyalty for luxury retailers like Coach, Kate Spade, and Stuart Weitzman. Sabrina explains how UX serves as the critical bridge between what brands promis...

How does a modern menswear brand build customer loyalty through thoughtful design? We sat down with Henry Martinez, Head of Design at Mack Weldon, to uncover their customer-centric approach to product development. Drawing from his 15 years at iconic brands like Gucci and Ralph Lauren, Henry reveals how Mack Weldon prioritizes comfort and longevity over fleeting trends. He takes us behind the scene...