Retail Remix

Yasmeen Tadia has planned corporate events for big brands from Facebook to Forbes and Laura Mercier. When the pandemic hit, she took her love of creating luxurious, memorable events and created Make Your Life Sweeter , a brand of high-end treats like cotton candy, popcorn and chocolate truffles.     As her brand grew, she decided to officially venture into brick-and-mortar with a pop-up in the Gal...

This episode is sponsored by Treasure Data . As the founder of sport lifestyle brand Ball and Buck , Mark Bollman has learned a lot about growing and scaling a brand. He also learned quite a bit about what it takes to craft a differentiated in-store experience.   After seeing the power of creating community hubs for passionate, likeminded individuals to gather, Mark started American Field (AF), a...

This episode is sponsored by Brother . Ron Thurston started his career in retail at the Gap as a store associate. Over the years, he’s been able to work his way up the ranks and has served in executive roles at brands like Apple, Tory Burch and Saint Laurent. His experiences and conversations with peers inspired him to write Retail Pride: The Guide to Celebrating Your Accidental Career.     During...

2020 was a tumultuous year for us all, both personally and professionally. Retail in particular saw its ups and downs, starting with positive holiday results and ending with uncertainty stemming from COVID-19. To reflect on all we went through, and all the opportunities for innovation and growth that are to come, we're digging into the Retail Remix vault and spotlighting some of our stand-out conv...

Nikki Baird has spent her career helping retailers bring their big ideas to life. Whether she's part of an executive team, trusted analyst firm or VP of Innovation at Aptos , she has established herself as a leading voice in all things omnichannel retail. During this episode of Retail Remix, she shares her honest take on what's happening in retail right now and where she thinks the industry is hea...

For Madeline Fraser , shopping for an engagement ring was overwhelming. She knew she wanted something unique and customized, but also sustainably sourced and easy to buy. This ended up being a tall order. She ended up having to custom design her ring at a small shop -- a process that took several weeks.  Many shoppers have the same desires as Madeline but don't have the access or the funds for cus...

In today's digital-first world, content is key. But as the number of channels and apps expands, our content strategies must evolve. This creates a lot of complexity and, frankly, eats up a lot of time, resources and budget. During this episode of Retail Remix, Marcel Hollerbach , the CMO of Productsup , discusses the new content realities and best practices brands must note. While discussing the u...

Every year, Adobe analyzes one trillion visits to U.S. retail sites, 100 million SKUs and 80 of the 100 largest retailers in the U.S. This year, these results are being gathered in a new context due to COVID-19. Which trends reaffirm our new reality? How will the Thanksgiving holiday influencer the remainder of the holiday season? How can retailers take these insights and leverage them to engage a...

A quick peek at this week's holiday episode!

Many of us know the risks of creating obvious and uncomplicated passwords like "password123," "12345," or (gulp) our name and birthday. But has that really stopped us from changing our ways? Not really, according to Steve Ragan , Lead Security Researcher at Akamai . Ragan has been covering the cybersecurity space for about 15 years and he believes that although the threats have become more sophist...

Even when we're not in lock down, we've likely all been minimizing the number of trips we take to stores, even grocery stores. That's why, following years of buzz, we're finally seeing a boost in digital grocery shopping. Although grocery shopping app Basket has always focused on helping customers find the best price for items on their shopping lists, the company has uncovered a new opportunity: t...

Streaming services have disrupted traditional TV advertising as we know it. Gone are the days when brands and retailers could push messaging via commercial spots and see revenue roll in. With more households bingeing on Netflix, Hulu and Apple+ content, companies need a more contextual way to reach and influence consumers. Laura and Hank Frecon started Source Digital as a result of Laura's work as...

As the pandemic continues to shift consumer behaviors and sentiment, brands and retailers should rethink the way they market. Historically, demographic consumer data was enough to formulate a messaging and marketing plan. But humans are complex and they want to buy from companies that offer great value, great experiences and align with their needs and values. During this episode, Ross Kimbarovsky...

As Co-founder and CEO of retail technology company Bluecore , Fayez Mohamood has had his fair share of conversations with brand executives, especially those in the direct-to-consumer (DTC) space. While many think of companies like Warby Parker and Dollar Shave Club, which have successfully disrupted their categories, we're seeing household names like PepsiCo and Clorox launch their own branded exp...

Historically, payment has been defined merely as a "last step" in the buying journey — the aftermath of the immersive and exciting elements that make a brand or retailer stand out. Klarna is changing that; the "buy now, pay later" company was recently valued at $10.65 billion in an investment round led by Silver Lake and garnered investment from Macy's. Klarna also has an impressive roster of bran...

When you get the right people in a room (or in most cases today, on a video call), magical things can happen. New ideas are shared and new opportunities are discovered. But make no mistake, the "right people" doesn't mean the "same people." As CEO of The Medici Group , Frans Johansson spends his days consulting with business leaders on the value of Diversity, Equity & Inclusion (DE&I), and...

Jason McNary is no stranger to pop-ups. As UNOde50's CEO of the Americas, McNary has helped the brand generate awareness, boost engagement and connect more directly with local markets. Pop-up stores were an integral part of this strategy. But what does the future of pop-ups look when the entire brick-and-mortar world is being turned upside down? During this episode, McNary shares his insights on:...

James Thomson is a former Amazon executive that helped make the Internet titan what it is today. Now, he's using his experiences and learnings to help brands be successful on the platform...and beyond. As Chief Strategy Officer of Buy Box Experts and Co-Founder of the PROSPER Show , James sits down with host Alicia Esposito to discuss: The unavoidable growth of Amazon during the pandemic; Key deve...

Bra shopping has never been easy. Even in high-end locations with white-glove fitting services, consumers often find themselves with imperfect fits and money down the drain. ThirdLove was founded to make the bra shopping process painless. Using cutting-edge technology and data, ThirdLove has built a cult-like following because the company doesn't just make finding the perfect bra super easy; it he...

Influencer marketing has become a hot-button trend for brands and retailers alike. Lauded for its effectiveness and overall ability to foster engaged communities, influencer marketing also has received its fair share of criticism, especially in light of some influencers using bots and other methods to inflate their results. During this episode, Stacy DeBroff , Founder and CEO of Influence Central...

We all know that a stellar customer experience is key to winning attention, sales and loyalty. But what happens when your strategy gets turned upside down by a pandemic? Moving quickly is key, but how can teams do that when they're all working remotely? Luxury shopping destination Olivela was able to adapt, with Chief Experience Officer Matthew Alland guiding the way. During this episode, Matthew...

Mobile devices have long been considered a powerful extension of our minds. They're always extremely close to us, if not in our hands. But how have mobile behaviors changed in light of the pandemic, when consumers are at home and spending more time on desktops and laptops? During this episode, hear Movable Ink 's Julio Lopez break down where mobile engagement is today, and how the pandemic will li...

In March 2020, Brian Solis began his tenure as Global Innovation Evangelist at Salesforce . Brian has built a career around studying humans, technology and how their intersection impacts businesses and humanity overall. Little did he know that he would begin his new role during one of the most disruptive happenings in decades. During this special episode of Retail Remix, Brian and Alicia talk abou...

The future of e-Commerce has become a hot topic in the industry, especially as brick-and-mortar operators continue to navigate constant volatility. Digital channels enable brands and retailers to keep their businesses running, but they also present new threats. Research from Red Points has found that while 58% of companies saw a surge in e-Commerce revenue once COVID-19 was declared a national eme...

Businesses use advertising to get their products and messages in front of consumers as they browse the web. However, the expansion of the media landscape and the emergence of platforms that spread hateful messages and misinformation are forcing marketing teams to take a firm look at where their money is going. Claire Atkin and Nandini Jammi , Co-Founders of Check My Ads , connected over their pass...